1. Target Audience
Main image/images
The target hollwalker for Q magazine are quirky
audience
teenagers that are indie based. With Lana Del
Rey being a sex icon, having her on the front
makes this magazine uni-sex. This magazine
cover would be appropriate for 16-28, due to the
fact Lana Del Rey is a young contemporary artist
she would be more popular with a younger age
group.
The main image is an extreme close up of the artist
Lana Del Rey. This is a unique main image that would
draw the reader’s attention if it was in a shop window.
Also with the Lana being an indie artist she links well
with the magazine. By having the blood dripping down
her face is a contrast against her air brushed face, also
with the colour complimenting the masthead. With her
face being so pure with high key lighting the blood is
suggested as binary opposition, to be so contrasting.
This extreme close up of her face with high key lighting
is an attractive unconventional catching portrait which
House style
The front of the cover lines are bold and simple,
by keeping the colour black it keeps it neutral
also formal . The Q masthead compliments the
cover lines by both standing out against a pure
colour. Additionally the connotation of black and
red could be seen as negative and mysterious
colours, which Lana Del Rey portrays.
Lead article/model credit/coverlines
With having no furthermore text at the side, and only the pun
‘what’s so bloody good’. The magazine lay out is formal also
unconventional. Q magazine always has a formal simple bold
layout, although the cover lines are usually framed around
the main image, although this magazine is breaking away and
creating a more modern appropriate style to fit in with Lana
extreme close up.
The Guttenburg principle
The Guttenburg design principle has been used.
This is effective because the primary optical area
and the strong and weak fallow field. Even
though the magazine is left simple this has been
done purposely, to make the image the main
focus.
Masthead
the masthead is one of the main focuses of the
magazine. With the masthead being simple and plain it
shows that it a well-known. Additionally Q magazine
always has the masthead in the same place, which sets
consistency. Although the magazine used to be filled
with more cover lines, it has now got a more polished
clean house style.