1. Question 3: what kind of media
institution might distribute your
media product and why?
CASE STUDY.

2. RESEARCH.
◦ Previously I had already searched into IPC media who distribute the music magazine
NME, so therefore I felt it would be inappropriate to use them as they already have a
music magazine to their name.
◦ I then looked at pineapple media, who simply gave advice on magazines such as
licensing, print services etc which I felt that my product didn’t need. I also felt that this
company didn’t offer as much support and services that other companies had to
offer.
◦ I then continued my search before I found WWMD.

3. WWMD.
◦ Welcome to WorldWide Magazine Distribution; the only company that can really help to increase your magazine
sales! Specialising in the distribution of magazines to independent and multiple retailers in niche markets, we are
helping thousands of business owners to significantly increase their profits! Do you want to increase footfall,
enhance your cash flow and expand your customer base? Of course you do! We have the solutions to make this
possible.
◦ Your satisfaction is our success and we tailor our solutions to each individual customer requirement. Our expert and
friendly team can advise on the best titles for your business and we take care of your pricing, delivery and returns
through our seamless distribution network. We pride ourselves on our outstanding customer feedback and we
currently supply many of the major high street names such as Hobbycraft, Lidl, Pets at Home, Wilkinson and
Costco Wholesale.
◦ We have the experience and resources that you need to make your magazine sales a success...
◦ You can view what's new this week, find out about how to stock magazines, support available and also view a
wider catalogue of magazines available to help your business become more profitable through magazines.

4. MORE ABOUT WWMD.
◦ Co-owned by Smiths News and Menzies Distribution, we serve over 5000 outlets with
magazines every month. With titles to complement all of Britain’s 200,000 niche and
specialist retailers unique service and range offering, our main clients include music
stores, gaming stores, garden centres, vintners, chandlers, model shops and
equestrian centres. Demonstrating that we are so much more than just a distribution
company, we also manage publishers and other suppliers associated products and
categories through our Logistics Solutions division. Clients use our expertise and buying
power in transport and logistics for the direct supply of products to businesses across
the UK and Internationally.
◦
◦ We pride ourselves on delivering a friendly, fast and effective service. Making the
process manageable and profitable for our trading partners, we provide bespoke
solutions ensuring each of our clients.

5. WHAT CAN WWMD OFFER ME?
◦ WWMD handles over 3000 magazine titles in every market sector with an emphasis on
specialist and niche titles and our clients usually stock anywhere between one and
300 titles. If you are a specialist retailer we will build a magazine sales programme
targeted to your customers and designed to support your core products.
◦
◦ In effect, you will know that nearly every customer who walks through your door will be
interested in a magazine you have in stock. Research has shown that people in the
UK spend around £2 billion on magazines each year and that almost 80% of
customers would prefer it if all shops stocked magazines. Together with the massive
increase in customer footfall and the bigger potential to up sell products, this
combination is faultless.

6. WHAT MY MAGAZINE CAN OFFER
WWMD.
◦ WWMD have a gap in their portfolio that I feel my magazine can fill. They already
distribute some music magazines such as; Jazz, Pop and Rock. My music magazine is
directed at a younger audience with a different feel an edge. By distributing my
magazine it could make other companies aware or WWMD’s capability and
therefore they will get more clients who will aim there product at a younger audience
therefore branching out.

7. WHAT MY MAGAZINE CAN OFFER
WWMD.
◦ WWMD have a gap in their portfolio that I feel my magazine can fill. They already
distribute some music magazines such as; Jazz, Pop and Rock. My music magazine is
directed at a younger audience with a different feel an edge. By distributing my
magazine it could make other companies aware or WWMD’s capability and
therefore they will get more clients who will aim there product at a younger audience
therefore branching out.