Presentation to Dutch public sector leaders 4 Oct 2013 from http://www.publieksdiensten.nl Vereniging Directeuren Publieksdiensten about Cambridgeshire's Digital Future

3. Connectivity
•
•
•
•
Rural broadband – £45m:
Better broadband for the third of
our homes and businesses where
NGA networks do not exist.
Cambridge City region – £6m:
Proposal to support faster business
connections and city WiFi access.
Mobile voice and data – £TBA:
Infrastructure improvements to ‘not
spots’ and slow spots.
Business support – £2.8m ERDF:
Assist SMEs to adopt innovative and
transformative ICT solutions.

4. Capability – digital inclusion
• Digital inclusion is a term used to describe
local policies and actions designed to
encourage the socially inclusive use of
technology and to mitigate the risks that
socially disadvantaged people and communities
fall behind as mainstream society increasingly
uses new technologies in every day life.

5. No Internet access 2012
Broadband Internet is not available in our area
Physical or sensorial disability
Privacy or security concerns
Have access to the Internet elsewhere
Access costs too high (telephone, broadband subscription)
Other
Equipment costs too high
Lack of skills
Don't need Internet (not useful, not interesting, etc)
0
10
20
30
Per cent
40
• 16% of people in the East of England do not use the Internet.
Sources: Internet access 2012, ONS Opinions and Lifestyle Survey Jan-Mar 2012.
UK households from 1998 to 2004. Great Britain households from 2005 to 2012.
50
60

6. Digital inclusion strategy
• Map social and digital
exclusion
• Map assets such as
broadband champions,
community navigators,
UKOnline Centres and
VCSE inclusion projects
• Map business density
• Use Cambridgeshire
personas
The Opte Project

7. Deprivation
Digital Exclusion
Web attitudes

8. Cambridgeshire
Combined Digital and Social Exclusion Heat Map
Source: esd-Toolkit/CLG | Heat Maps: „heat maps‟ are available for all local authorities in England, based on tailored pre-settings to the
Community Maps tool. These highlight areas for every council that are most digitally and socially excluded in a given local authority area.

9. Next generation users
•
•
•
•
About 80% adults online
92% have mobile phones
50% own a smartphone
A next generation user*:
– Uses at least two Internet
applications on their smartphone
(i.e. email and weather)
– Owns at least two of the
following devices: a tablet, a
reader or three or more
computers.
• A social and cultural shift
Next generation user as
% Internet users
50
40
Next
Generation
User as %
Internet
users
30
20
10
0
2007
2011
* Source: The Networked Councillor, Improvement East/Public-I , http://microsites.oii.ox.ac.uk/oxis/publications

10. Where next?
–
–
–
–
Skills and literacy
Online privacy and safety
Capacity for agility
Expectation of a portfolio
lifestyle
– Collaborative and social
• The alternative? Digital and
social exclusion.
100
90
80
70
60
50
% Dig Excl.
40
30
20
10
0
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
• A digital person:
Source: ONS Opinions and Lifestyle Survey Jan-Mar 2012 “Internet Access - Households and Individuals, 2012” UK households from 1998
to 2004. Great Britain households from 2005 to 2012.

11. Participation – digital economy
•
•
Work together to improve the
connectivity and networks between
the city region’s clusters and labour
markets.
Intellectual, virtual and physical
connections improved to:
– Exploit and support the city region’s
capacity for turning innovation into
commercial ideas
– Keep more of the second and third
phase development of those ideas
within the UK
– Improve the GVA per capita that we
already deliver.

12. Cambridge phenomenon
• 1,400 technology
companies in
Cambridge employ
more than 53,000
people and turn over
more than £13 billion a
year.
Source: http://www.camclustermap.com

13. Participation – public services
• Financial Times: more paying
for digital subs (316,000) than
print sales (300,000).
• Mobile devices 38.5 per cent
of Cambridgeshire County
Council’s digital traffic.
• UK Gov is recreating public
services for the next decade,
placing the user and digital
technology at the heart of
priorities.

14. • 82% of the UK population
is online.
• Building good services
means meeting the needs
of users.
• They have high
expectations for what
makes a good digital
service, whether it’s from a
bank, a travel agent, a
retailer or a broadcaster.

15. Participation – proxy users
• Mask digital exclusion,
putting extra burden on
friends and family without
addressing the skills gap.
• Estimated 4 million will
need support through
assisted digital programmes
in ‘Digital by Design’.
• The key to assisted digital
is not to offer services
through traditional
channels but to pass on
digital skills where possible.
Sources: Digital Britain 2, NAO 2013

16. Innovation – future cities
• 30 cities awarded £50k in 2012
• Glasgow won £24m
• Bristol, London and
Peterborough runners-up with
£3m each
• £5m Small Business Research
Initiative (SBRI) matching business
ideas to government challenges
launching in July 2013
• 16 cities acting as pilots for the
SBRI

17. Cambridge accepted as test-bed
Develop a non-proprietary, generic and open-source, city management platform solution that can connect
presently disparate data sets and data sources that exist within a city.
Stage 1: Feasibility Studies (£1m) – July 2013
£100K per company (approx 10 companies to be
selected as winners)
Companies will work with cities for 6 months to
understand their problems and shape a ‘plan’. The
solutions will be tested in one or more of the
interested cities depending on costs.
Stage 2: Contracts Awarded (£4m) – April 2014
Awarding contracts of up to £1m to 4 winners
Winning companies required to spend a portion of
their £1m on deploying the solution into the cities
that participated in Phase 1 as test-beds to help them
shape their prototype.
Contracts of up to two-years are awarded to businesses
to manufacture and deploy the prototypes into the cities

18. http://www.flickr.com/photos/nickwebb/

19. Connecting Cambridgeshire
www.connectingcambridgeshire.co.uk
Liz Stevenson
Digital Manager
Tel +44 1223 715948
liz.stevenson@cambridgeshire.gov.uk