...an overview of the principles of social media, and an outlined straight-to-the-point process of how to develop a strategy in order to effectively market a businesses using social media

1. Getting Down to Business with Social Media Marketing Friday, February 25, 2011

2. Entry Points photo by Oversocialize, flickr

3. Advertiser vs. Consumer You Tube: http://www.youtube.com/watch?v=heSudg-tfIk

4. only 14% of people trust advertisements statistic from You Tube video: Social Media Revolution | photo by mediaboytodd, flickr

5. 76% of people believe that companies lie in advertising statistic from Yankelovich 2009| photo by mediaboytodd, flickr photo by JulianBleecker, flickr

6. Start Listening number one.

7. Brand Management photo by The Rocketeer, flickr

8. Find Resources visit the blog at Reimagine Rural

10. Twitter Search

11. Google Reader

13. Engage People number two.

14. It’s just like a backyard BBQ photo by JulianBleecker, flickr

15. Be a resource

16. Be a resource Resource: Home Depot You Tube Channel

17. Find your passion conversation photo by friendtoall78, flickr

18. “Let’s hear your best captions for this photo…” Ask Engaging Questions photo by Black Hills Facebook Page, flickr

19. “Single 50 yr. old Arts Council looking for long-term friendship: likes long walks, exotic places, fine art and good food. Give us a try!” -Madison Area Arts Council Be Interesting + Social Tweet by Madison Area Arts Council

20. Social Media ≠ Advertising photo by truthout.org, flickr

21. Social Media = Relationship photo by Adam Foster | Codefor, flickr

22. Quiz Time!

23. What state has the highest percentage of Facebook users per capita?

24. South Dakota! statistics from Mashable

25. What percent of millenials have joined a social network?

26. statistic from Social Media Revolution

27. What are 40% of people doing while watching TV?

28. sleeping photo from eastangerine, flickr

29. Building a Social Media Strategy

30. Social Media Phobias photo by Intersection Consulting, flickr

35. let your fans do the talking

36. “Rumor has it…”

37. Mike Knutson Mike.Knutson@RuralLearningCenter.org Lindsey Karlson Lindsey.Karlson@RuralLearningCenter.org Thank you!