Smaato harald neidhardt next10 berlin 20100512

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Slide deck from NEXT 10 - European's leading Online and Social Media Conference - held for the first time in Berlin. Harald Neidhardt is the CMO & Co-Founder of Smaato Inc. (www.smaato.com) About the Author: In his current position as CMO and Co-founder at Smaato Inc. Harald Neidhardt was instrumental in conceiving the mobile advertising platform SOMA. He is in charge of international corporate development and marketing at Smaato, the pioneering provider of mobile advertising platform and optimization services based in Redwood Shores, California. Smaato is a mobile pioneer and innovator with several awards including AlwaysOn Media 100 (2007, 2009). Harald Neidhardt is the founder of "MLOVE" - a global event series for people with a passion for mobile (www.mlove.com). He is an active member of the Mobile Marketing Association in North America, the German BVDW and a frequent speaker on mobile innovation. He is also the Vice-Chair of the MMA chapter in Germany. Neidhardt has over 20 years of experience in marketing and business development, having led interactive agencies and marketing consulting firms in both the US and Europe, among them Pixelpark (US), the North American arm of Bertelsmann's multimedia subsidiary and one of Europe's largest Internet solution providers. Harald Neidhardt has a BA in Marketing Communications from Communications Academy, Hamburg. twitter: @hneidhardt

Technologie Business

Monetizing Mobile
Apps & Web Sites
Trends & Formats
HARALD NEIDHARDT
CMO & CO-FOUNDER

SMAATO INC.

IT’S A SONG
IT’S BIG
IT’S GLOBAL
IT’S OPEN

APPs =
APPLE
Contagious Magazine Interview: “App is not short for Application - it’s short for Apple” (Will.I.am, Lead singer Black eyed Peas
Will.I.am

MOBILE
FIRST

The Mobile economy will be bigger than all other media,
and will touch more industries with concepts of M2M or the “Outernet”.

MOBILE
AUTO/TRAVEL ADVERTISING

SHOPPING M MEDIA

FASHION LIFESTYLE MUSIC

1 Billion
PEOPLE EARN
$1000+
PER MONTH

5 Billion
MOBILE SUBSCRIBERS
Tomi Ahonen

MOBILE ADVERTISING SPENDINGS

GERMANY

885
$30M MOBILE CAMPAIGNS

NET SPENDINGS
550 M
PAGE IMPRESSIONS (EMS)

Source: Smaato / BVDW estimates 2009

MOBILE ADVERTISING SPENDINGS

USA GERMANY TURKEY JAPAN

$1
Billion

$280
Million $30M
$125M
www.smaato.com/whitepaper: Asia The Mobile Advertising Powerhouse

$1.5 BILLION
MOBILE AD SPEND IN 2010

CHINA
ASIA=
JAPAN
POWER
HOUSE
www.smaato.com/whitepaper

MOBILE
Fragmentation
“Live with it!”
Rich Wong, Accel

EUROPE

25%

Monetization
!

metrics.smaato.com/

EUROPE

Monetization
!

metrics.smaato.com/

Smaato harald neidhardt next10 berlin 20100512

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Smaato harald neidhardt next10 berlin 20100512

1. Monetizing Mobile Apps & Web Sites Trends & Formats HARALD NEIDHARDT CMO & CO-FOUNDER SMAATO INC.

2. IT’S A SONG IT’S BIG IT’S GLOBAL IT’S OPEN

3. vs. An App is a Song

4. APPs = APPLE Contagious Magazine Interview: “App is not short for Application - it’s short for Apple” (Will.I.am, Lead singer Black eyed Peas Will.I.am

5. MARKET SHARE MONEY SHARE APPLE iPhone

6. MOBILE FIRST

7. MOBILE PC TV

8. TV PRINT ONLINE

9. MOBILE TV ? PRINT ONLINE

10. MOBILE FIRST The Mobile economy will be bigger than all other media, and will touch more industries with concepts of M2M or the “Outernet”.

11. MOBILE AUTO/TRAVEL ADVERTISING SHOPPING M MEDIA FASHION LIFESTYLE MUSIC

12. MOBILE AUTO/TRAVEL ADVERTISING SHOPPING M MEDIA FASHION LIFESTYLE MUSIC

13. MOBILE TRENDS

14. Advertising

15. Advertising

16. Advertising

17. Advertising 840.000 VW Polo Apps

18. Advertising 14 MILLION APPS

19. Advertising

20. MOBILE SIZE

21. 5 Billion MOBILE SUBSCRIBERS

22. 1 Billion PEOPLE EARN $1000+ PER MONTH 5 Billion MOBILE SUBSCRIBERS Tomi Ahonen

23. MOBILE ADVERTISING SPENDINGS GERMANY 885 $30M MOBILE CAMPAIGNS NET SPENDINGS 550 M PAGE IMPRESSIONS (EMS) Source: Smaato / BVDW estimates 2009

24. MOBILE ADVERTISING SPENDINGS USA GERMANY TURKEY JAPAN $1 Billion $280 Million $30M $125M www.smaato.com/whitepaper: Asia The Mobile Advertising Powerhouse

25. $1.5 BILLION MOBILE AD SPEND IN 2010 CHINA ASIA= JAPAN POWER HOUSE www.smaato.com/whitepaper

26. MONETIZE MOBILE

27. MOBILE Fragmentation “Live with it!” Rich Wong, Accel

28. EUROPE 25% Monetization ! metrics.smaato.com/

29. EUROPE Monetization ! metrics.smaato.com/

30.

31.

32.

33.

34.

35. IT’S A SONG IT’S BIG IT’S GLOBAL IT’S OPEN