5. Topics Trends in Green Technology Funding Sources for Green Innovation Where to find Green Technologies?
6. What is Green? Environmental in Focus Sustainable in Nature Provides Efficiency in Operation Socially Responsible Complies with values of 3 P’s or TBL
8. Business Definition of Green Green Technology allows for equivalent or increased output with decreased resource usage.
9. Verification of Theory “Properly designed environmental standards can trigger innovations that lower the total cost of a product or improve its value. Such innovations allow companies to use a range of inputs more productively—from raw materials to energy to labor—thus offsetting the costs of improving environmental impact and ending the stalemate. Ultimately, this enhanced resource productivity makes companies more competitive, not less.” Michael Porter, Harvard Business School
13. What Does this Mean US is falling behind the Innovation Curve IP Can Prevent Implementation IP is critical for Start Up companies to ensure competitiveness in the Global Marketplace Those without solid IP will be left Behind
17. Reality of Today Little Money from Traditional Sources Unlikely to See a Resurgence for Several Quarters if Not Years Boot Strapping is a Necessity
19. Bright Spots in Financing SBIR/STTR Increase Increased Government Initiatives in Research International Collaboration Increased Commercial Joint Projects and Shared Resources
21. Typical Origin of Green Tech Inventors/Innovators Tech Transfer Licensing from University Sources Office of Technology Commercialization National Labs Licensing International Licensure
22. Value Proposition Remember what Business Really Cares About Focus on Efficiency as Competitive Advantage Don’t try and Charge a Premium above your Savings Rapid ROI
23. Case Study in Opportunity WS Energia…aka Double Sun Origin: Portugal IP: Solid protection internationally with application and process associated patents developed Financing: Government Grant Funding Original Research Area: Robotics Competitive Pricing to Existing Standards
26. State of Enterprise Expanding into new markets including US Extensive Usage in Europe Growth in Downward Economy
27. Why are they a Success? Double Sun didn’t start by setting out to be Green The set out to provide a clear and distinct Value Proposition.
28. Final Thoughts Make Sure You are Selling Something Unique…or at least better Protect your IP Financing Will be Tough Look towards Collaboration Eye on the Bottom Line for you and your Customer