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The GTA Evaluation, Validation and Opportunity
Introduction Heath Naquin Founder-Green Technology Alliance International Commercialization Consultant Consultant with NSF and EPA for SBIR/STTR
Perspective "Power and machinery, money and goods, are useful only as they set us free to live. They are but means to an end. Henry Ford
Growth creates need  while resources dwindle
Topics Trends in Green Technology Funding Sources for Green Innovation Where to find Green Technologies?
What is Green? Environmental in Focus Sustainable in Nature Provides Efficiency in Operation Socially Responsible Complies with values of 3 P’s or TBL
Waves of Green Innovation
Business Definition of Green Green Technology allows for equivalent or increased output with decreased resource usage.
Verification of Theory 	“Properly designed environmental standards can trigger innovations that lower the total cost of a product or improve its value. Such innovations allow companies to use a range of inputs more productively—from raw materials to energy to labor—thus offsetting the costs of improving environmental impact and ending the stalemate. Ultimately, this enhanced resource productivity makes companies more competitive, not less.”  Michael Porter, Harvard Business School
What Really Makes Green Matter to Business
Important Points forGreen Innovation Intellectual Property Enterprise Financing Value Proposition
Green Technology IP
What Does this Mean US is falling behind the  		Innovation Curve IP Can Prevent Implementation IP is critical for Start Up companies to 	ensure competitiveness in the 	Global Marketplace Those without solid IP will be left 	Behind
New Business Innovation Needs
Business Financing Sources VC Angel Business Loans
Venture Capital 2008
Reality of Today Little Money from Traditional Sources Unlikely to See a Resurgence for Several Quarters if Not Years Boot Strapping is a Necessity
What Happened??
Bright Spots in Financing SBIR/STTR Increase Increased Government Initiatives in Research International Collaboration Increased Commercial Joint Projects and Shared Resources
Where Do You Find Green Technologies??
Typical Origin of Green Tech Inventors/Innovators Tech Transfer Licensing from University Sources Office of Technology Commercialization National Labs Licensing International Licensure
Value Proposition Remember what Business Really Cares About Focus on Efficiency as  Competitive Advantage Don’t try and Charge a Premium above your Savings Rapid ROI
Case Study in Opportunity WS Energia…aka Double Sun Origin: Portugal IP: Solid protection internationally with application and process associated patents developed Financing: Government Grant Funding Original Research Area: Robotics Competitive Pricing to Existing Standards
What Do they Do??
Industry Results
State of Enterprise Expanding into new markets including US Extensive Usage in Europe Growth in Downward Economy
Why are they a Success? Double Sun didn’t start by setting out to be Green The set out to provide a clear and distinct Value Proposition.
Final Thoughts Make Sure You are Selling Something Unique…or at least better Protect your IP Financing Will be Tough Look towards Collaboration Eye on the Bottom Line for you and your Customer
Contact Information Michelle Naquin– CEO & CSO ,[object Object]

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GTA Evaluation, Validation and Opportunity

  • 1. The GTA Evaluation, Validation and Opportunity
  • 2. Introduction Heath Naquin Founder-Green Technology Alliance International Commercialization Consultant Consultant with NSF and EPA for SBIR/STTR
  • 3. Perspective "Power and machinery, money and goods, are useful only as they set us free to live. They are but means to an end. Henry Ford
  • 4. Growth creates need while resources dwindle
  • 5. Topics Trends in Green Technology Funding Sources for Green Innovation Where to find Green Technologies?
  • 6. What is Green? Environmental in Focus Sustainable in Nature Provides Efficiency in Operation Socially Responsible Complies with values of 3 P’s or TBL
  • 7. Waves of Green Innovation
  • 8. Business Definition of Green Green Technology allows for equivalent or increased output with decreased resource usage.
  • 9. Verification of Theory “Properly designed environmental standards can trigger innovations that lower the total cost of a product or improve its value. Such innovations allow companies to use a range of inputs more productively—from raw materials to energy to labor—thus offsetting the costs of improving environmental impact and ending the stalemate. Ultimately, this enhanced resource productivity makes companies more competitive, not less.” Michael Porter, Harvard Business School
  • 10. What Really Makes Green Matter to Business
  • 11. Important Points forGreen Innovation Intellectual Property Enterprise Financing Value Proposition
  • 13. What Does this Mean US is falling behind the Innovation Curve IP Can Prevent Implementation IP is critical for Start Up companies to ensure competitiveness in the Global Marketplace Those without solid IP will be left Behind
  • 15. Business Financing Sources VC Angel Business Loans
  • 17. Reality of Today Little Money from Traditional Sources Unlikely to See a Resurgence for Several Quarters if Not Years Boot Strapping is a Necessity
  • 19. Bright Spots in Financing SBIR/STTR Increase Increased Government Initiatives in Research International Collaboration Increased Commercial Joint Projects and Shared Resources
  • 20. Where Do You Find Green Technologies??
  • 21. Typical Origin of Green Tech Inventors/Innovators Tech Transfer Licensing from University Sources Office of Technology Commercialization National Labs Licensing International Licensure
  • 22. Value Proposition Remember what Business Really Cares About Focus on Efficiency as Competitive Advantage Don’t try and Charge a Premium above your Savings Rapid ROI
  • 23. Case Study in Opportunity WS Energia…aka Double Sun Origin: Portugal IP: Solid protection internationally with application and process associated patents developed Financing: Government Grant Funding Original Research Area: Robotics Competitive Pricing to Existing Standards
  • 24. What Do they Do??
  • 26. State of Enterprise Expanding into new markets including US Extensive Usage in Europe Growth in Downward Economy
  • 27. Why are they a Success? Double Sun didn’t start by setting out to be Green The set out to provide a clear and distinct Value Proposition.
  • 28. Final Thoughts Make Sure You are Selling Something Unique…or at least better Protect your IP Financing Will be Tough Look towards Collaboration Eye on the Bottom Line for you and your Customer
  • 29.
  • 30.