This document provides an overview of social media for beginners. It introduces common social media platforms like blogging, bookmarking, deals, location-based, music, photo sharing, and video sharing sites. It then describes the "Fab Four" major social networks in more detail: Google+ for personal profiles and brands, LinkedIn for professional networking, Twitter for real-time updates, and Facebook as the most popular network. The document concludes with final takeaways around only using sites you need, managing privacy settings, being mindful of what you post and who you connect with, and having fun with social media.
2. Social Media for Beginners
1. Introduction
2. Social Media
Overview
Blogging
Bookmarking
Deals
Location-based
Music
Photo sharing
Video
3. The Fab Four
Facebook
Google+
Linked In
Twitter
4. Lab Time
3. “Web sites and other online means of
communication that are used by large
groups of people to share information and
to develop social and professional
contacts.”
– Dictionary.com
What is social media?
4. A blog (web log) is an informal way to post
content on the web.
A typical blog post uses text, images, links,
and other media.
Most are topic focused and text based, but
other blog types are also used.
BLOGGING
12. Other deal sites
Amazon
Google Offers
LivingSocial
SlickDeals
Yelp!
13. Location-based networks require a mobile
phone to “check in” the user at their current
location.
Users are rewarded with achievements,
and sometimes retailers offer deals for
checking in.
Location-based
16. Music sites allow subscribers to stream
songs online, create their own stations, and
follow artists.
Users can connect and share what they are
listening to with their friends.
MUSIC
27. Google+ Keywords
Circles
Circles are different groups or categories that you
are required to add new connections to
You can choose what each Circle is called
Hangout
Online video chat through Google+
+1
Simple action, equivalent of Facebook “like”
button
28. Linked In has an emphasis on working
professionals.
Personal profiles with resume-style
information, connecting in professional
groups, company profiles.
FAB FOUR: Linked In
31. Components of Linked In
Companies
You can “follow” a company
Groups
For different industries, organizations, or interests
Jobs
Search job postings
News
News articles related to your field
32. Twitter is a microblogging platform where
users can share shorts bursts of information
(or “Tweet”) instantaneously online.
The most connected to real time of all
social media platforms.
FAB FOUR: Twitter
35. Twitter Terminology
Connect
This tab shows you interactions and mentions
Discover
This tab shows trending topics
Hashtag
# sign plus a word or phrase, no spaces
Mention
@ sign plus a username
Retweet
Forward another user’s Tweet to your followers
36. Facebook is the most popular social
network, with over 800 million active users.
Features personal profiles, social groups,
and pages for celebrities and brands.
Also available are a variety of apps and
games.
FAB FOUR: Facebook
37. Profile vs. Page vs. Place
Profile: personal user account
Page: public way for brands,
businesses, organizations and
public figures to connect with
Facebook users
Place: location of a business or
institution; users can “check in” to a
place
38. Other Facebook Keywords
Group: users can connect in groups;
share comments and links with other
members of the group
Administrator: users that operate and
manage pages
Wall: your recent posts; other users can
post on your wall
News Feed: stream of recent posts by all
your friends and pages you have “liked”
42. Final Takeaways
Only sign up for what you will use
Keep track of your privacy settings
Follow the 5 Second Rule when it
comes to posting
Be mindful of who you add as a
friend or connection
Don’t be overwhelmed – have fun!
Other blog types: photo blog, video blog, audio blog or podcast.
The focus on blogs is content.
Google account required for Blogger
WordPress has lots of customization options (templates and widgets)
Tumblr is the most photo-friendly – also falls under photo-sharing category
Flipboard is based on tweets and designed for mobile devices
An account is not needed to watch videos, only to upload them.