Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Mangaing online identities with a personal landing page web version
1. Managing Online
Identities with a Personal
Landing Page
Heather Martyn
User Experience Librarian
Darien Library
November 15, 2010
2. Online Identity
Management
“Online identity management (OIM) also known as online image
management or online personal branding or personal reputation
management (PRM) is a set of methods for generating a
distinguished Web presence of a person on the Internet.
That presence could be reflected in any kind of content that refers
to the person, including news, participation in blogs and forums,
personal web sites, social media presence, pictures, video, etc.”
(Marcus, Machilek & Schütz 2006)
(Wikipedia:
http://en.wikipedia.org/wiki/Online_identity_man
agement)
3.
4. • In a 2009 Survey, 45% of hiring
managers reported using social
networks to vet job candidates.
• Even if you’re not in the job market,
checking your online image can help
protect your reputation and identity.
(Careerbuilder: http://bit.ly/a6PZk6)
5. “They say first impressions last a lifetime and
increasingly those impressions are made online.
Prospective employers Google you.
Ditto the cute guy you met at the gym.
Your landlord can check out your Facebook
friends as easily as your cousin in Kansas City.
The bad news is that the Internet has made it
nearly impossible to hide your past.
The good news is that you can use it to craft
your future.”
Forbes: http://www.forbes.com/2009/06/01/manage-online-reputation-
technology-identity.html
6. Why Employers Disregard Candidates After
Screening Online:
(CareerBuilder Survey 2009)
Candidate posted provocative or inappropriate
photographs or information -- 53 percent
Candidate posted content about them drinking
or using drugs -- 44 percent
Candidate bad-mouthed their previous
employer, co-workers or clients -- 35 percent
Candidate showed poor communication skills --
29 percent
Candidate made discriminatory comments --
26 percent
Candidate lied about qualifications -- 24 percent
Candidate shared confidential information from
previous employer -- 20 percent
(CareerBuilder: http://bit.ly/a6PZk6)
(New York Times:
http://www.nytimes.com/2010/11/07/fashion/07indiscretions.html)
7. Step 1: Clean Up
& Protect
Nothing posted
online is private.
However:
You can use privacy settings on
different social networking sites to
protect the information you really
want to be limited to your nearest
and dearest.
8. Things to Consider:
• Privacy settings on your social
networks
• Limit who can see photos of you or
ask friends not to “tag” your name in
potentially embarrassing photos or
comments
• Add public content that reflects the
“you” you want people to meet for the
first time
9. Step 2: Get Control of
Your Identity
• Be open and available with your
public information
• Distinguish yourself from the
other people with your name
• Create an authentic online
identity
10. Personal Landing Pages
• A website that collects your online
identities
• Like an online business card
• Consolidates all the “yous” on the web
into one easy to find place
• A way to have an online presence
without creating a full website
11. Benefits
• Lets people know
who you are- your
work, your interests,
your life
• Establishes a place
where people can find
the “real” you, rather
than the other Jane or
John Smiths out there
• Establishes credibility
and authenticity
12. How to Choose:
• What services can you link to?
– What services do I need?
• What features are offered?
• Does it fit my lifestyle?
• Is it easy to use?
13. Card.ly
Pros:
• Easy, elegant design,
• “card.ly/johnsmith” is not a silly url
• lots of networks available
Cons:
• No premium features, no custom domain
14. Flavors.me
Pros:
• Easy, partially
customizable design,
• premium available
(custom domain),
• RSS feeds supported
Cons:
• Flavors.me/johnsmith
might be a silly url,
• not as many networks
supported
15. Chi.mp
Pros:
• Free .mp domain
(www.heather.mp)
• Can update
directly to site
• Easy to use
Cons:
• Not as
customizable
16. ClaimId.com
Pros:
• Will work with any website
or page that you would
like to claim
• Easy to use
Cons:
• Very basic layout
18. References
• Marcus, Bernd; Machilek, Franz; Schütz, Astrid (2006). "Personality in
cyberspace: Personal web sites as media for personality expressions and
impressions". Journal of Personality and Social Psychology 90 (6): 1014–1031.
• CareerBuilder “More Employers Screening Candidates via Social Networking
Sites” http://bit.ly/a6PZk6
• Forbes: “Managing Your Online Identity”
http://www.forbes.com/2009/06/01/manage-online-reputation-technology-
identity.html
• Lifehacker: “Five Best Personal Landing Pages”:
http://lifehacker.com/5534456/five-best-personal-landing-pages
• New York Times: “The Facebook Skeletons Come Out” Nov 5 2010:
http://www.nytimes.com/2010/11/07/fashion/07indiscretions.html
• Lifehacker: “Establish and Maintain Your Online Identity”
http://lifehacker.com/5531465/establish-and-maintain-your-online-identity
