October 3rd Google Seminar for Local Businesses hosted by The Palm Beach Post

1. Google Confidential and Proprietary 1

2. Google Confidential and Proprietary
Acceleration of Everything
2

3. Google Confidential and Proprietary
Digital Revolution in Context
3
Information
“Read”
Distribution & Commerce
“Buy”
Communication
“Interact”
1994 20121998 2000 2003 2006
2.0+BInternet Users: 77M 400M 500M 1B

4. Google Confidential and Proprietary
The Connected World
> 2bn
people
> 35bn
devices
4
Source: “Learn from Google” Atlanta Event, 2011

5. Google Confidential and Proprietary
600M daily views
on YouTube via
Mobile
10B+ downloads
from the Android
Market
950K Android +
iPhone devices
activated daily
$4.5M in donations
for Japan made via text
message
eBay sold $2B via
Mobile in 2010
125 Years of
Angry Birds played
every day

6. Google Confidential and Proprietary
0
5
10
15
20
25
30
35
40
45
50
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38
#ofusers(millions)
years
RadioTV
Internet
iPhone
Source: hannemyr.com/essay/diff.html 2000, macworld.com, 2010
tablets
Device Proliferation – Unprecedented Adoption Rates

7. Google Confidential and Proprietary
2005 Papal Inauguration – Pope Benedict XVI
7

8. Google Confidential and Proprietary
2013 Papal Inauguration – Pope Francis
8

9. Google Confidential and Proprietary
• People look at their phones
150 times per day
• 41% of Super Bowl searches
came from mobile
• Only 1 in 4 people are able
to recall TV ads unassisted

10. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Ad Spend is Following Consumers Online
10Source: eMarketer, March 2013; Share of Avg. Time Spent Per Day with Select Media by U.S. Adults vs. U.S. Ad Spending Share, 2013
25% Digital
44% Digital
Gap between ad
investments and
media consumption
Untapped Audience
Consumers’ Media
Consumption
Advertising
Investments

11. Google Confidential and Proprietary
Healthy Y/Y grow in searches for “Local”
verticals
Source: Google Internal Data, YoY is last 90 days, US Data
11
IndexedQueryGrowth
+24%
+30%
+42%
+35%

12. Google Confidential and Proprietary
Advertising in 2013
The online ads landscape is more complicated than ever
Google Confidential and Proprietary 12
Advertisers: Dozens of major brands | 100+ unique formats | 1000+ product features

13. Google Confidential and Proprietary
Be Found
13
Addressing the Local Opportunity

14. Google Confidential and Proprietary
Be Found
14

15. Google Confidential and Proprietary
query
paid
results
organic
results
Be Found – Search

16. Google Confidential and Proprietary
Your Customers Are Already Online
Shopping starts
online
Customers rely on
online sources for
local information
Online shopping
continues in store
94% of consumers
research products online
before buying
75% search before or
during a shopping trip
Sources: 2010 Compete Online Shopper Intelligence Study, March 2010 BIA/Kelsey consumer tracking study, 2010 Deloitte LLP Survey
97% use online media
when researching
products or services
locally

17. Google Confidential and Proprietary
People are constantly looking for new information online
There are billions of searches
each day on Google. 16% of the
searches we see are new.

18. Google Confidential and Proprietary
Paid Search Gets You Noticed
Consumers are looking.
100%
50%
Source: Eye Tracking Study, Enquiro, Did-it and Eyetools, 2007

19. Google Confidential and Proprietary
Digital Position Matters
Source: comScore, US, CPG study, October 2007. Jupiter Research / Ipsos Insight Consumer Survey, n=2.103
(Search Engine users US only), Jan 2008

20. Google Confidential and ProprietaryeMarketer: Data is from a December 2011 study from DAC Group conducted by Kantar Media. 3,000 US
internet users and 2,000 internet users in Canada were surveyed online in October 2011.
Search Influences buying decisions
71% of Consumers in
2011 relied on Search
Engines for information
regarding a purchase
decision.

21. Google Confidential and Proprietary
Being Online Matters
[Source: Initiative: IPG Group, Consumer Survey Aug. 2011.]
of consumers say
they will not buy a
brand if they can’t
find the right info
about it online.
40%

22. Google Confidential and Proprietary
Search Increases the Efficiency of TV, Print & Radio
TV Radio Print
Efficiency (Effectiveness/Budget)
Without Search With Search
+9%
+3%
+10%
Source: Flora Xmos Unilever Study (MetrixLab, March 2009)
Adding search to other media increases all media
efficiency in impacting brand values.

23. Google Confidential and Proprietary
Source: *Yahoo! and com Score Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store. July 2007.
**Source: Google
1 in 5
desktop searches are
related to location.**
1 in 3
mobile searches are
related to location.**
97%
online consumers use the web
to research for products.*
Big opportunity – especially in Local search

24. Google Confidential and Proprietary
Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., April 2011

25. Google Confidential and Proprietary
Consumers Are Ever More Discerning
Since the recession began,
54% of consumers are
spending more time
researching products
online before they
buy them in a store.
And 83% are relying
on trusted places
like user ratings or
product review sites.

26. Google Confidential and Proprietary
West Palm Beach – Retail
26
April July October

27. Google Confidential and Proprietary
West Palm Beach – Home Improvement
27
April July October

28. Google Confidential and Proprietary
West Palm Beach – Medical
28
April July October

29. Google Confidential and Proprietary
West Palm Beach – Medical
29
April July October

30. Google Confidential and Proprietary
Be Relevant
30
>

31. Google Confidential and Proprietary
The Cost of Mobile
31
57%won’t recommend
business with poorly
designed mobile site
40%have turned to a
competitor’s site after
a bad mobile
experience

32. Google Confidential and Proprietary
Be Engaging

33. Google Confidential and Proprietary
YouTube is the Home For Online Video
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Source: YouTube Statistics (public)
Over 6 billion
hours watched
every month
1 Billion unique
global visitors
each month
Mobile makes
up over 25% of
global traffic
100 hours uploaded
every minute

34. Google Confidential and Proprietary
*
Source: Nielsen NetView for YouTube, May 2011 and Reach and Frequency Report for Cable Networks (P2-99) May 2011
With YouTube, you achieve nearly half the
reach of buying across all cable networks

35. Google Confidential and Proprietary
Engage your best, most hard-to-reach segments
75%
of Multi-culturals
18-34
79%
of Millennials
18-34
83%
of Men
18-34
80%
of Moms
18-34
Source: comScore, October 2012, % reach of web population

36. Google Confidential and Proprietary
Four screens are better than one
INCREASED AWARENESS (Aided Recall)
Ad Exposure:
TV Only
Ad Exposure:
TV + PC + Phone + Tablet
50%
74%
% indicating aided recall of volvo ad
DEVICES USED WHILE WATCHING TV

37. Google Confidential and Proprietary 37

38. Google Confidential and Proprietary 38
Customer
support
Campaign
management &
reporting
In-depth
AdWords &
industry
expertise
Tap into Google’s network of experts

39. Google Confidential and Proprietary
THANK YOU!
39
Circle on G+: Ty Schlegel
Follow on Twitter: tschleg