Connecting Visitors to Hidden Gems - AB Rural Tourism Conference Feb 2415
1 Workshop Tourism Hl
1. CULTURAL HERITAGE
TOURISM WORKSHOP
Creating Experiences
to Draw in New Customers
(and Keep Your Old Ones)
Minnesota History Center
Saint Paul, MN
Monday October 5, 2009
3. We’ve Grown...
Innovative Tourism Marketing
Itineraries Minnesota
Travel Companion
Itineraries, Inc.
Explore Southern Minnesota
Visitors Guide
Itineraries, Inc.
www.onlinevisitorguides.com
4. WE ALL KNOW CULTURAL HERITAGE IS AN
IMPORTANT COMPONENT OF TOURISM...
The National Trust’s definition of cultural heritage
tourism is:
“traveling to experience the places and activities
that authentically represent the stories and people of
the past and present. It includes historic, cultural
and natural resources."
9. SOME SAMPLE ITINERARIES...
For both leisure and group packaging include:
- Community
- Multi-community
- Hub & Spoke / Corridor
- In-house
!
10. HOW DO YOU BEGIN?
Take Action:
! - Identify your target customers
! - Look for new packaging and itinerary ideas
! - Contact potential partners and put your ideas in motion
! - Think outside the box
14. LETS DEVELOP A PACKAGE
DIVIDE INTO GROUPS:
! - SET GOALS BASED ON THE PARTNERS IN YOUR GROUP
! - DETERMINE WHAT YOU WANT TO ACCOMPLISH, AND THEN... !
! - BUILD ONE PACKAGE AND ONE SAMPLE ITINERARY.