Henrik Larsen presents opportunities for Danish companies in Hong Kong and Zhuahi

1. HWAO Consulting
Henrik Larsen
Executive Coach and Consultant
Henrik Larsen
HWAO Consulting
Harmony with an Objective
Hong Kong International Coaching Community member

2. Henrik Larsen
 Consultant
 Executive coach
 “Zhuhai citizen” since 1999
 Zhuhai - Hong Kong Executive
 Representative of the DCCC

3.  Case Study
Martin Professional A/S

4. Martin Professional A/S
 World leader in intelligent lighting
 Stage, studio, events, architectural
 2000: JV in Hong Kong
 Easy legal and banking system, good infrastructure
 Mature job market and human resources
 Asia center, sales in HK, CN, etc.
 China sales management (BJ, SH, GZ)
 China marketing
 2002: Manufacturing in Zhuhai, China
 Near Hong Kong
 Easy for customers, expats and guests
 Local + four intl. airports within two hours
 Highly developed infrastructure and city

5. Martin Professional A/S
 2002: Manufacturing in Zhuhai
 Quality Assurance
 Product Development
 Global Sourcing
 Shared Services (legal, engineering)
 Manufacturing
 Cost Down
 mDKK100 revenue and 200 people

7. Business in Zhuhai / China
 Supportive government
 Startup
 Running
 Close down
 Zhuhai (+province) more western than many
 Open and laidback resembling Denmark
 Well suited for high tech products
 Human resources availability
 Govenment knows special needs for high tech
 Concentration of electronics and subsuppliers
 Coloplast, Cowi, Martin Professional, Elworks,
OBH

9. DCCC
 Danish Chamber of Commerce in
China
 124 corporate members + individuals
 to promote, study and advance
commercial and industrial relations,
investments and trade between
Denmark and China
 Weekly activities

10. DCC-SC
 South China
 2004
 Guangdong, Guangxi, Hainan and Fujian
 Preferred partner for networking and
socializing in South China
 20 corporate members + individuals
 Electronics, medical consumables, trade,
furniture, shoes, soft drinks and more –
many with Hong Kong setup
 Global economy slower – Local doing well
 www.DCCSC.net

11. www.DCCSC.net

12. Thanks for listening
Questions and comments are welcome…
or contact me on
HWAO.consulting@gmail.com