SMEI Social Media Roadshow presentation, "How marketers can find and engage customers with real influence using social technologies" presented by Heidi Sullivan & Jay Krall of Cision.
1. Coming out of your shell How marketers can find and engage customers with real influence using social technologies March 25, 2009 Heidi Sullivan, Director of Media Research, Cision US Inc. Jay Krall, Manager of Internet Media Research, Cision US Inc.
2.
3.
4. Microblogging & Lifestreaming: Where do I start? Measured by their Unique Visitors, here’s what the major services look like roughly in proportion. But is Facebook the best place to find your target community? Depends. 65 million 4 million 220,000 10,000
15. Free Social Networks & Survey Tools Networks can be private but you must recruit on your own Surveys are public and work well across multiple networks
19. Producing Content The Mayo Clinic YouTube Channel ► 300 Videos Uploaded ► Patient Testimonials, health tips ► 180,000 Views, nearly 700 views per video ► Medical research news
20. Content can be viral & fun Fiskars’ Fisk-A-Teers Roomba on YouTube
21. Coming out of your shell How marketers can find and engage customers with real influence using social technologies March 25, 2009 Heidi Sullivan, Director of Media Research, Cision US Inc. Jay Krall, Manager of Internet Media Research, Cision US Inc.