This document discusses blogger outreach as a strategy to promote products and services. It notes that bloggers and social media now rival traditional media in driving traffic and influencing opinions. Case studies show that targeted outreach to influential bloggers can help boost beta users and return on investment. The key aspects of effective blogger outreach are researching bloggers and their interests, building relationships over time, pitching only relevant content, and respecting bloggers' preferences. While some debate whether bloggers truly move public opinion, immersed participation in blogging communities can help identify emerging trends.