F5 Enhances Application Delivery Security with the World’s Fastest Firewall

1. 2013 F5 ANNUAL MEDIA MEET
NEW RELEASES AND SOLUTIONS
ANNOUNCEMENTS
Linda Hui – Managing Director, Hong Kong & Taiwan
Alan Murphy – Senior Technical Marketing Manager
Kunaciilan Nallappan – Senior Product Marketing Manager, APJ
CONFIDENTIAL – INTERNAL ONLY

2. F5 in 2012
• Strong global revenues: $1.38B, up 20% from
$1.15B in fiscal year 2011
• Expanded cloud support: new BIG-IP virtual
Global highlights solutions for Amazon Web Services
• Winner of 2012 APAC Frost & Sullivan ADC vendor
of the year awards
Asia Pacific &
• Asia Pacific grew 16% year over year
• In Hong Kong, vertical market penetration and Hong Kong
Security market expansion highlights

3. 2013 Market/Technology Predictions
Application Delivery
1 Growth of applications in business
Experts predict that 71% of work will be done via web-based or mobile apps by 2020
Security
Rise of 3D multi-layered DDoS attacks and DNS attacks
2 Security attacks are becoming multi-dimensional: not just focused on the network, application or web layer but all
three.
3 BYOD 2.0
Management and security surface will shrink inside the device to cover only enterprise applications and their data.
Cloud
4 Cloud control
63% of enterprises that have implemented cloud solutions reported improved agility in supporting the needs of the
business. But challenges still remain in maintaining control across traditional and cloud architectures
Focus on enterprise-class applications
5 As organizations complete migration of low-hanging fruit to the cloud, focus will turn to enterprise-class
applications which will renew interest and demand for architectural similarity in cloud computing environments.

4. Business Landscape
Webification of Apps Cloud Integration and Control
69% of all Americans say they
used web apps
Agility - 63% of enterprises who Orchestration - 79% of enterprises
have implemented cloud who have implemented process
71% of surveyed internet, technology, and social
automation have experienced
experts predict most work will be done via web- solutions reported improved
time savings, 69% claim improved
agility in supporting the
based or mobile apps by 2020 productivity.
needs of the business.
.
Shifting Perimeter
• 80% of net new apps will target the cloud
• Industry survey lists Security as the most important challenge
with the cloud today
• Over 72% of IT Decision makers cited that they have or will in
the next year move email, web services, storage and
collaboration solutions to the public or private cloud

5. Introducing The Intelligent Services framework
Unmatched Programmability: Built in customization DevCentral
with an extensible and programmable architecture
(iRules, iApps & iControl) iRules iControl iApps
Unified Services: Delivers dynamic application delivery Fast
New services from the datacenter to the device
Available
Secure
Application Fluency and Scale: Adapts to shifting
TMOS
New requirements of performance and application and user
needs with Platforms and Traffic Management OS Hardware Software

6. Traditional Application Delivery Challenges
SaaS App servers Storage
Firewall
ADC App servers Storage
Clients
Cloud
More Endpoints More Delivery Models More Apps

7. Solution: An Intelligent Services framework
Physical
Virtual
Storage
An Intelligent Services framework
connects any user, anywhere, from any
device to the best application resources,
independent of infrastructure.
Clients Cloud
Anywhere, any service, any device Intelligent Dynamic, agile, adaptive

8. Our Customers Benefit from:
Dynamic Use of IT • F5 ScaleN Technology
Resources with for • Application Performance Visibility
Operational Efficiency • Intelligent Services Platform
Flexible Deployment
• Physical, Virtual and Cloud
Options for Cost
Effectiveness • Any device, Any App, Any Cloud
Protect Application
Infrastructure with
Unmatched Speed and • Application Delivery Firewall
Scalability – Improve App
Resilience and reduce costs

9. Cloud: Maximize resources, Ensure App availability
Scale Up – Vertical Growth
On – Demand Chassis
1 Performance On-Demand with modular blades for linear scalability with
Plug-and-Grow technology
Scale In – Device Virtualization
Multi-Tenant Device Domains
2 Device virtualization provides large scale administrative and routing separation
with shared operating system
Virtualization – vCMP
3 Device virtualization with isolated operating system and resources
Scale Out – Horizontal Clustering
Consolidate, distribute, and scale Device Clustering
application delivery services up, in, and
out of the data center with ScaleN 4 Device Service Clustering provides scaling and configuration syncing for up to 32
devices, enabling true multi-site horizontal scaling
Application Service Clustering
5 Application Service Clustering delivers sub-second system failover and
comprehensive connection mirroring, resulting in a highly available cluster for
up to 8 devices

10. Flexible Virtual Environment and Cloud
Deployment Options
Unmatched flexibility across all major virtualization platforms.
Performance
3Gbps
Private Public
Amazon AWS
Citrix XenServer
Microsoft Hyper-V
KVM
VMware vSphere

11. Complexity of Security
Webification of apps Device proliferation
95% of workers use at least
71% of internet experts predict one personal device for work.
most people will do work via web
or mobile by 2020. 130 million enterprises will
use mobile apps by 2014
Evolving security threats Shifting perimeter
58% of all e-theft tied 80% of new apps will
to activist groups. target the cloud.
81% of breaches 72% IT leaders have or will
involved hacking move applications to the cloud.

12. Customer Business Needs
To scale To secure To simplify
Scale for a work-anywhere / Security for applications and data Simplification of point solutions and
SSL everywhere world. against sustained attacks. complex firewall configurations.

13. Introducing F5’s Application Delivery Firewall
(Advanced Firewall Manager)
Aligning applications with firewall security
One Platform
ICSA-certified Application Application Access DDoS SSL DNS
firewall Delivery Security Control Mitigation Inspection Security
Controller
EAL2+
EAL4+ (in process)

14. New approach to security
Secure access to applications and data from anywhere
while protecting them wherever they reside
Provide the best end-to-end security with Full-proxy DC firewall with
#1 ADC, secure access and application security
Simplify the network while maximizing security,
scale and performance
Take advantage of intelligent services platform
Experience top-quality extensibility and flexibility

15. Best in Class Performance Appliance
NEW ScaleN Enabled BIG-IP Platforms
Broadest hypervisor Cloud ready - unmatched Best in class platforms from
support for advanced ADC flexibility with ScaleN entry level to the highest
in private and public clouds performing ADC in the
world
BIG-IP VE BIG-IP 2000s BIG-IP 2200s BIG-IP 4200v BIG-IP 10200v VIPRION 4800
Up to 3Gbps 212K L7 RPS 425K L7 RPS 850k L7 RPS 2M L7 RPS 20M L7 RPS
Purpose Built and Carrier Grade Reliability

16. F5 in Application Delivery
Highest scaling and performing firewall
in the world
Full-proxy firewall for best security
Application Delivery
Firewall
Simplification of network through consolidation of
network and security functions
Broadest hypervisor support for advanced ADC in
private and public clouds
Cloud ready – unmatched flexibility with ScaleN
New ScaleN Enabled
BIG-IP Platforms Best in class platforms from entry level to the
highest performing ADC in the world