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So-Called Digital Planner
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Heather LeFevre
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A few things I've learned as an integrated and digital planner.
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So-Called Digital Planner
1.
Now that I’m
a so-called “digital planner,” what have I learned?
2.
Matching luggage is
dead.
3.
Listen to the
conversation.
4.
Encourage participation.
5.
Free ourselves from
media. Create content.
6.
Learn human, natural
conversation and teach it to clients.
7.
Fads are real.
8.
Utility AND entertainment
is better than utility OR entertainment.
9.
Interactive behavior is
still human behavior.
10.
Generate possibilities.
11.
Strategy is what
comes after the brief.
12.
Strategy is what
comes after the launch.
13.
Seeding is cheating.
Cheating works.
14.
Crowd-source your
own work.
15.
Forget my list.
Make your own.
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