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Introduction for Korea IT Industry Promotion Agency
Table of Content




               Ⅰ       Overview of Korean IT Industry


                   Ⅱ     Software Industry of Korea


               Ⅲ       Activities of KIPA




                                                        2 / 26
                                                        1/
Ⅰ   Overview of Korean IT Industry




                                     3 / 26
                                     2/
Current Status

                   Internet
  Mobile Phone   subscription   Broadband

      over
   40,000,000    31,580,000     11,650,000
     (’06.11)     persons       households




                                             4 / 26
                                             3/
e-Government of Korea




      Step1     Step2       Step3       Step4        Step5


                                                    Seamless

                                                      Issuing online documents :
                                    Transactional     visa, passport, birth records
                                                     Financial transactions:
                                                     payment of taxes and fees

                          Interactive

               Enhanced

    Emerging

                                                                                5 / 26
                                                                                4/
Strengths of Korean IT Industry




                                  6 / 26
                                  5/
u-IT839 Strategy


     8 Services                                               9 Products
                                                          Digital TV
  WiBro Service                                           & Broadcasting devices
  DMB / DTV
  u-Home                                                  Intelligent Robot
  RFID/USN                                                Digital Contents /
  HSDPA / W-CDMA                                          SW Solution
  Broadband Convergence                                   IT SoC
  Telematics / LBS                                        RFID / USN
  IT Service                                              Mobile / Telematics
                                                          Broadband /
                                                          Home Network
                                                          Next Generation PC
                                                          Embedded SW
                              3 Infrastructures
                          Broadband Convergence Network
                          Ubiquitous Sensor Network
                          Soft Infraware

                                                                                7 / 26
                                                                                6/
Ⅱ   Software Industry of Korea




                                 8 / 26
                                 7/
Importance of Software Industry



  Voice    Data    Conference    Movie        Music       News            Game     VOD      e-C

          Telecom                       Broadcasting                             Internet
     Wired                            Terrestrial/Satellite                 FTTC+xDSL/LAN
     Wireless/Satellite               Cable                                 FTTH or HFC



          Digital Home                                                    e-Business
          e-Learning,                                                     e-Commerce
          Entertainment




                            e-Gov’t    Informatization of public sector




                                                                                                  9 / 26
                                                                                                  8/
Importance of Software Industry

                  Software is the core industry infrastructure
                       in the age of digital convergence
          Proportion of software                   Software accelerates
       development cost by industry               convergence and mixing

          54.3      Industry average: 50.1%
                 51.5 52.4
                             51.4
                                    45.7

                                           40.9

 Telecom
Industry Automation
                  Car
           Military/aerospace
                   Home Appliances
                             Medical Service

※Source: VDC('06)
                                                                           10 / 26
                                                                            9/
Importance of the Digital Content Industry

                             21C higher
                        value-added business


                        Industry that creates high benefit
                        with no marginal cost                        Growth engine
                                                                   for next generation

         Heavy competition for                                Core Industry to contribute to
        occupation in the market                               reach GDP $30,000
                                                               - One of the core resources of
                                                                 IT 839 Strategy
        DC Industry is the 2nd one
        among the entire Industry                             Create new demands of Information
                                                               and Communication Industry
        u-Japan announced as leading strategy                  by increases use of digital content

        Employed policy that facilitates DC
        Industry

 - 863 National Science Technology Plan

                                                                                                11 / 26
                                                                                                10/
Growth of Digital Content with
Service and Device

        DC grows with Service and Device in the Digital Environment

  Wireless Internet sales (hundred million won)
  Wireless Device (thousand unit)
                                                                                                  iTunes Market Share : 80% of online music in the world
                                                                                      2,219
  Mobile Game sales (hundred million won)                                                         iPod Market Share :
                                                                    2,101
                                                                                                  70% of the device market in the world




                                                                                      38,363
                                                 1,78




                                                                    37,202
                   1,01                          5
                                                                                               ※ Korea developed the world’s first MP3 player, but lost




                                                                             36,849
                                                 35,016


                   1
                                                           32,502                                the advantage without a service model
                               31,431



                                        25,527




                                                                                                            Increase in iPod Sales
                      19,069




                     2003               2004               2005              2006
                                                                                                     Increase                        Increase
                  Wireless Device Supply                                                          in iTunes Use                  in Content Sales

   Increase in                                              Increase
    Wireless                                               In Mobile                                                      Apple
  Internet Use                                            Content Sales

                                                                                                                                           
  Wireless Device : 95.44% of entire device in 2006
  Significant Increase in sales of Wireless Internet
                                                                                                  Music+ Movie+                i Tunes            i Pod
  (4.6% in 2001 → 19.6% in 2006)                                                                  Broadcasting
                                                                                                                                                      12 / 26
                                                                                                                                                      11/
Software Sales and Export of Korea


                                                                    21.7
               20                                       20.6
                                  18.2   18.4   18.7
                                                               (unit: ₩ trillion)
               15       14.7
                                                                                        15

                              SW Sales
                10
                                                                    12.5
                                                        11.9
                                                 8.3                                10
                    5
                                         5.9                   (unit: $billion)
                         2.9      4.7

                                           SW Export

                                                                                    5
                2001
                         2002
                                  2003
                                         2004
 ※ Source : KAIT, KIPA(‘07)                     2005
                                                       2006(e)
                                                                                             13 / 26
                                                                                             12/
Top 10 Software Firms in Korean Market


       Package SW Market                                  IT Service Market

 MS                             10.7%     1       23.4%                  Samsung SDS

        IBM                     6.4%      2       18.1%                       LG CNS

          Oracle                4.6%      3       11.8%                  SK C&C

                   SAP          2.9%      4       9.5%                        IBM

                    EMC         2.7%      5       5.2%           HP

              Samsung SDS       1.5%      6       4.3%        KT

                    AhnLab      1.4%      7       3.9%       HIT

                   Symantec     1.4%      8       3.8%       POSDATA

                   Tmaxsoft     1.3%      9       3.2%     KDN

                           HP   1.2%     10       2.3%    SangYong I&C

                                        Ranking


                                                                                       14 / 26
                                                                                       13/
Top 10 Companies by Core Area in
Digital Content Market

            On-line Game                                                  Portal

    Nexon                              15.0%     1       26.3%                              NHN

       Ncsoft                          13.5%     2       10.4%                     Daum

                  Neowiz                7.5%     3       9.2%                 SKCommunications

                      NHN               7.1%     4       4.6%    KTH

                 CJInternet             6.0%     5       4.3%    Yahoo Korea

                Blizzard Korea          3.6%     6       2.2% Empas

                      M-Game            3.2%     7       1.9% Itemmania

                           Gravity      2.4%     8       1.1% Itembay

                       Hanbitsoft       2.0%     9       0.9% Dacommi

                                 SEC    1.9%    10       0.8% NTOOS.COM

                                               Ranking


                                                                                             15 / 26
                                                                                             14/
Number of Companies and Employees

          Number of companies                           Number of employees

                                                                                       (unit: thousand)

                5,601                                           122
        5,442
                                                        112              117
                                                                                         120
                        4,940            5,304
                                                                                 110
                                4,877




 2001                                            2001
         2002                                            2002
                 2003                                            2003
                         2004                                             2004
                                  2005                                            2005
  * source : KAIT(’07)                            * source : KAIT(’07)


                                                                                                    16 / 26
                                                                                                    15/
Leading Korean Software Companies


    IT Service      Package SW      Digital Content




                                                      17 / 26
                                                      16/
Ⅲ   Activities of KIPA




                         18 / 26
                         17/
About KIPA



Established 1998 by              About 170 people                   Promoting Software Industry
Ministry of Information                                             Improving Software Productivity
& Communication
                                                                    Nurturing Digital Content Industry

                                                                    Promoting International Cooperation




                                            President

     Policy      Korea SW     SW Industry     Digital     Open           Nuritkum       Business
                                              Content   Source SW
    Planning    Engineering   Cooperation                                SQUARE         Support
                                             Business    Business
     Group        Group         Group          Group      Group           Group          Group


                                                                                                   19 / 26
                                                                                                   18/
Promoting Software Industry




           Improve and revise policies, rules and regulations
           Support marketing activities for software companies
           Promote use of open-source software
           Software market research/analysis & Policy development
           Support for Regional Software Centers & Soft Towns



                                                                 20 / 26
                                                                 19/
Nurturing Digital Content Industry



  Market analysis & strategy planning



  Provide production & test facilities
  of Digital Content


  Nurture star companies &
  Support global co-production


  Set up IT complex (Nuritkum Square)
  - R&D center, IT Biz center, Cutting-edge IT Theme park


                                                            21 / 26
                                                            20/
Improving Software Productivity



                    Standardize software engineering
                    technology



                    Nurture software architects and
                    embedded software engineers



                    Improve the software acquisition
                    management process for public sector


                                                       22 / 26
                                                       21/
Promoting International Cooperation (1)




      To share domain knowledge, experience and technology

          To enhance and expedite mutual cooperation

                  To build strong relationships




                                                             23 / 26
                                                             22/
Promoting International Cooperation (2)




                 R&D
                                Ministries & Local Gov’s : MOF, MOE, MOGAHA, PPS, KCS..

                                NIA : E-Government Experience
    University           Gov
                                KADO : Internet Access Center, Digital Divide
                 KIPA           IITA : R&D, Human Resource Development
                  MIC/
                 MOFAT          KEXIM : ODA & Long-term base Loan
     Related
     Agency              KVS    KOICA : ICT Grant, Invitation & TA

                                KISDI : APII Center, Research & Strategy
                  etc
                                ETRI : R&D, Technology Development

                                 * MIC : Ministry of Information & Communication
                                 * MOFAT : Ministry of Foreign Affairs and Trade



                                                                                   24 / 26
                                                                                   23/
Promoting International Cooperation (3)




                           Concept                                                           Procedure

                                                                                            ① Project Identification, * SOP
 Long Term                 Opportunity           Collaboration       MIC (Korea)                                                  Counterpart
 Partnership                Creation              Expansion             KIPA                                                       Ministry
                                                                                              ② G2G Cooperation MOU


                                                                                ③                                                 ③
                    G2G Cooperation                                                              Executive
                                                                                                 Committee
                                                     Partner
       Korea              e-Government               Country                                                 ④

                                                                                                 Working Group
   Ministry                                            Ministry                                Korea            IT
                                                                        Korea                 Specialist     Specialist               Dept. of
 Gov. Agency                                         Gov. Agency
                           *BM/ SMR/ Etc                                                                                              Budget
    ICT Co.     Experts                                ICT Co.          ADB                                 ⑤
                                           Experts
     R&D                    M/P & F/S                   R&D
                                                                                                  F/S Execution
     Univ.                                              Univ.       World Bank ⑥                                              ⑥    Economic
                                                                                                                                  Development
     KIPA                                                CoE                                                                         Board
                           Sharing                                                           Budget Arrangement
                                                                       Others                     Support
     MIC           technology and experience             AIC

 • F/S: Feasibility Study,
 • BM: Benchmarking SMR: Seminar                                   *SOP: Scope of Project
                                                                                                                                            25 / 26
                                                                                                                                            24/
Nuritkum Square (Sangam)

     ITBiz Center




    IT R&D Center




    Digital Pavilion




 Co-production Center




                           26 / 26
                           25/
THANK YOU



            27 / 26
            26/

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Introduction for Korea IT Industry Promotion Agency

  • 2. Table of Content Ⅰ Overview of Korean IT Industry Ⅱ Software Industry of Korea Ⅲ Activities of KIPA 2 / 26 1/
  • 3. Overview of Korean IT Industry 3 / 26 2/
  • 4. Current Status Internet Mobile Phone subscription Broadband over 40,000,000 31,580,000 11,650,000 (’06.11) persons households 4 / 26 3/
  • 5. e-Government of Korea Step1 Step2 Step3 Step4 Step5 Seamless Issuing online documents : Transactional visa, passport, birth records Financial transactions: payment of taxes and fees Interactive Enhanced Emerging 5 / 26 4/
  • 6. Strengths of Korean IT Industry 6 / 26 5/
  • 7. u-IT839 Strategy 8 Services 9 Products Digital TV WiBro Service & Broadcasting devices DMB / DTV u-Home Intelligent Robot RFID/USN Digital Contents / HSDPA / W-CDMA SW Solution Broadband Convergence IT SoC Telematics / LBS RFID / USN IT Service Mobile / Telematics Broadband / Home Network Next Generation PC Embedded SW 3 Infrastructures Broadband Convergence Network Ubiquitous Sensor Network Soft Infraware 7 / 26 6/
  • 8. Software Industry of Korea 8 / 26 7/
  • 9. Importance of Software Industry Voice Data Conference Movie Music News Game VOD e-C Telecom Broadcasting Internet Wired Terrestrial/Satellite FTTC+xDSL/LAN Wireless/Satellite Cable FTTH or HFC Digital Home e-Business e-Learning, e-Commerce Entertainment e-Gov’t Informatization of public sector 9 / 26 8/
  • 10. Importance of Software Industry Software is the core industry infrastructure in the age of digital convergence Proportion of software Software accelerates development cost by industry convergence and mixing 54.3 Industry average: 50.1% 51.5 52.4 51.4 45.7 40.9 Telecom Industry Automation Car Military/aerospace Home Appliances Medical Service ※Source: VDC('06) 10 / 26 9/
  • 11. Importance of the Digital Content Industry 21C higher value-added business Industry that creates high benefit with no marginal cost Growth engine for next generation Heavy competition for  Core Industry to contribute to occupation in the market reach GDP $30,000 - One of the core resources of IT 839 Strategy DC Industry is the 2nd one among the entire Industry  Create new demands of Information and Communication Industry u-Japan announced as leading strategy by increases use of digital content Employed policy that facilitates DC Industry - 863 National Science Technology Plan 11 / 26 10/
  • 12. Growth of Digital Content with Service and Device DC grows with Service and Device in the Digital Environment Wireless Internet sales (hundred million won) Wireless Device (thousand unit) iTunes Market Share : 80% of online music in the world 2,219 Mobile Game sales (hundred million won) iPod Market Share : 2,101 70% of the device market in the world 38,363 1,78 37,202 1,01 5 ※ Korea developed the world’s first MP3 player, but lost 36,849 35,016 1 32,502 the advantage without a service model 31,431 25,527 Increase in iPod Sales 19,069 2003 2004 2005 2006 Increase Increase Wireless Device Supply in iTunes Use in Content Sales Increase in Increase Wireless In Mobile Apple Internet Use Content Sales   Wireless Device : 95.44% of entire device in 2006 Significant Increase in sales of Wireless Internet Music+ Movie+ i Tunes i Pod (4.6% in 2001 → 19.6% in 2006) Broadcasting 12 / 26 11/
  • 13. Software Sales and Export of Korea 21.7 20 20.6 18.2 18.4 18.7 (unit: ₩ trillion) 15 14.7 15 SW Sales 10 12.5 11.9 8.3 10 5 5.9 (unit: $billion) 2.9 4.7 SW Export 5 2001 2002 2003 2004 ※ Source : KAIT, KIPA(‘07) 2005 2006(e) 13 / 26 12/
  • 14. Top 10 Software Firms in Korean Market Package SW Market IT Service Market MS 10.7% 1 23.4% Samsung SDS IBM 6.4% 2 18.1% LG CNS Oracle 4.6% 3 11.8% SK C&C SAP 2.9% 4 9.5% IBM EMC 2.7% 5 5.2% HP Samsung SDS 1.5% 6 4.3% KT AhnLab 1.4% 7 3.9% HIT Symantec 1.4% 8 3.8% POSDATA Tmaxsoft 1.3% 9 3.2% KDN HP 1.2% 10 2.3% SangYong I&C Ranking 14 / 26 13/
  • 15. Top 10 Companies by Core Area in Digital Content Market On-line Game Portal Nexon 15.0% 1 26.3% NHN Ncsoft 13.5% 2 10.4% Daum Neowiz 7.5% 3 9.2% SKCommunications NHN 7.1% 4 4.6% KTH CJInternet 6.0% 5 4.3% Yahoo Korea Blizzard Korea 3.6% 6 2.2% Empas M-Game 3.2% 7 1.9% Itemmania Gravity 2.4% 8 1.1% Itembay Hanbitsoft 2.0% 9 0.9% Dacommi SEC 1.9% 10 0.8% NTOOS.COM Ranking 15 / 26 14/
  • 16. Number of Companies and Employees Number of companies Number of employees (unit: thousand) 5,601 122 5,442 112 117 120 4,940 5,304 110 4,877 2001 2001 2002 2002 2003 2003 2004 2004 2005 2005 * source : KAIT(’07) * source : KAIT(’07) 16 / 26 15/
  • 17. Leading Korean Software Companies IT Service Package SW Digital Content 17 / 26 16/
  • 18. Activities of KIPA 18 / 26 17/
  • 19. About KIPA Established 1998 by About 170 people Promoting Software Industry Ministry of Information Improving Software Productivity & Communication Nurturing Digital Content Industry Promoting International Cooperation President Policy Korea SW SW Industry Digital Open Nuritkum Business Content Source SW Planning Engineering Cooperation SQUARE Support Business Business Group Group Group Group Group Group Group 19 / 26 18/
  • 20. Promoting Software Industry Improve and revise policies, rules and regulations Support marketing activities for software companies Promote use of open-source software Software market research/analysis & Policy development Support for Regional Software Centers & Soft Towns 20 / 26 19/
  • 21. Nurturing Digital Content Industry Market analysis & strategy planning Provide production & test facilities of Digital Content Nurture star companies & Support global co-production Set up IT complex (Nuritkum Square) - R&D center, IT Biz center, Cutting-edge IT Theme park 21 / 26 20/
  • 22. Improving Software Productivity Standardize software engineering technology Nurture software architects and embedded software engineers Improve the software acquisition management process for public sector 22 / 26 21/
  • 23. Promoting International Cooperation (1) To share domain knowledge, experience and technology To enhance and expedite mutual cooperation To build strong relationships 23 / 26 22/
  • 24. Promoting International Cooperation (2) R&D  Ministries & Local Gov’s : MOF, MOE, MOGAHA, PPS, KCS..  NIA : E-Government Experience University Gov  KADO : Internet Access Center, Digital Divide KIPA  IITA : R&D, Human Resource Development MIC/ MOFAT  KEXIM : ODA & Long-term base Loan Related Agency KVS  KOICA : ICT Grant, Invitation & TA  KISDI : APII Center, Research & Strategy etc  ETRI : R&D, Technology Development * MIC : Ministry of Information & Communication * MOFAT : Ministry of Foreign Affairs and Trade 24 / 26 23/
  • 25. Promoting International Cooperation (3) Concept Procedure ① Project Identification, * SOP Long Term Opportunity Collaboration MIC (Korea) Counterpart Partnership Creation Expansion KIPA Ministry ② G2G Cooperation MOU ③ ③ G2G Cooperation Executive Committee Partner Korea e-Government Country ④ Working Group Ministry Ministry Korea IT Korea Specialist Specialist Dept. of Gov. Agency Gov. Agency *BM/ SMR/ Etc Budget ICT Co. Experts ICT Co. ADB ⑤ Experts R&D M/P & F/S R&D F/S Execution Univ. Univ. World Bank ⑥ ⑥ Economic Development KIPA CoE Board Sharing Budget Arrangement Others Support MIC technology and experience AIC • F/S: Feasibility Study, • BM: Benchmarking SMR: Seminar *SOP: Scope of Project 25 / 26 24/
  • 26. Nuritkum Square (Sangam) ITBiz Center IT R&D Center Digital Pavilion Co-production Center 26 / 26 25/
  • 27. THANK YOU 27 / 26 26/