Presentation given by Hjalmar Gislason, CEO of DataMarket at WARC 2014 in London, January 16, 2014

1. F I N D A N D U N D E R S TA N D D ATA
Unified Intelligence

3. External
Market
Intelligence
(trackers, surveys)
Internal
Business
Intelligence
Historic
Strategic
intelligence
(forecasts,
outlooks,
predictions)
Corporate
plans,
projections &
forecasts
Future

4. External
CMO’s World
Internal
Market
Intelligence
(trackers, surveys)
Business
Intelligence
Historic
Strategic
intelligence
(forecasts,
outlooks,
predictions)
Corporate
plans,
projections &
forecasts
Future

5. External
Market
Intelligence
(trackers, surveys)
Internal
Business
Intelligence
Historic
Strategic
intelligence
(forecasts,
outlooks,
predictions)
Corporate
plans,
projections &
forecasts
Future

6. External
Market
Intelligence
(trackers, surveys)
Internal
COO’s World
Business
Intelligence
Historic
Strategic
intelligence
(forecasts,
outlooks,
predictions)
Corporate
plans,
projections &
forecasts
Future

7. External
Market
Intelligence
(trackers, surveys)
Internal
Business
Intelligence
Historic
Strategic
intelligence
(forecasts,
outlooks,
predictions)
Corporate
plans,
projections &
forecasts
Future

10. Síminn
Age
Vodafone
Age
65 +
65 +
60-64
60-64
55-59
55-59
50-54
50-54
45-49
45-49
40-44
40-44
35-39
35-39
30-34
30-34
25-29
25-29
20-24
20-24
16-19
16-19
20000
10000
0
10000
20000
Tal
Age
20000
10000
50-54
45-49
45-49
40-44
40-44
35-39
35-39
30-34
30-34
25-29
25-29
20-24
20000
55-59
50-54
10000
60-64
55-59
20000
65 +
60-64
10000
Nova
Age
65 +
0
20-24
16-19
16-19
20000
10000
0
10000
20000
Other operators
Age
20000
Age
65 +
55-59
50-54
50-54
45-49
45-49
40-44
40-44
35-39
35-39
30-34
30-34
25-29
25-29
20-24
20-24
16-19
No mobile subscription
60-64
55-59
0
65 +
60-64
10000
16-19
20000
10000
0
10000
20000
20000
10000
Sources: Statistics Iceland
Capacent Gallup (Consumption and Lifestyle Survey 2011)
0
10000
20000

11. Unified Intelligence
Decision
makers
YOU
* Market research + STM information

12. Unified Intelligence
Business
Intelligence
Decision
makers
YOU
* Market research + STM information

13. Unified Intelligence
Business
Intelligence
Decision
makers
Market
Intelligence *
YOU
* Market research + STM information

14. Unified Intelligence
Business
Intelligence
Decision
makers
$13.8B
Market
Intelligence *
$64.6B
YOU
* Market research + STM information

15. Unified Intelligence
Business
Intelligence
Decision
makers
Market
Intelligence
YOU
...
Data Hub

16. Unified Intelligence
Business
Intelligence
Decision
makers
Firewalls
Market
Intelligence
YOU
...
Data Hub

17. Unified Intelligence
Business
Intelligence
Decision
makers
Firewalls
Market
Intelligence
YOU
...

25. 350 million
time series

26. 70,000
data sets

27. 3 billion
facts

28. ...and all your
premium
sources

29. DataMarket puts market intelligence
at decision makers' fingertips
- taking them
from question to insight in minutes

30. F I N D A N D U N D E R S TA N D D ATA
Hjalmar Gislason, founder & CEO
Twitter: @datamarket · Facebook: DataMarket
E-mail: hg@datamarket.com