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DaaS Case Study
1. F I N D A N D U N D E R S TA N D DATA
Data to Intelligence:
DaaS Case Study
Hjalmar Gislason, founder & CEO - hg@datamarket.com
2. F I N D A N D U N D E R S TA N D DATA
Three lessons from
sucking less over time
Hjalmar Gislason, founder & CEO - hg@datamarket.com
3. F I N D A N D U N D E R S TA N D DATA
Three lessons from
sucking less over time
as a business
Hjalmar Gislason, founder & CEO - hg@datamarket.com
4. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Founder and CEO
Hjalmar
Gislason
Twitter: @datamarket
Slides: http://blog.datamarket.com/turku/
5. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Numbers
drive our world
6. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
7. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Yet, finding, understanding
and using data is hard!
8. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
DEMO!
9. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Product
A SaaS solution that brings together relevant data
together in one place
Provides a single, user friendly portal to all this data
‣ Search any custom, syndicated and public data in one place.
‣ Visualize data to gain insights and understand important information.
‣ Compare data from different sources to benchmark and verify.
‣ Share with colleagues and engage them in a conversation for
the best possible decision.
Licensed by
‣ Data publishers: To deliver data products to their clients
in an interactive and engaging way (white-label)
‣ Data consumers: To decrease time and cost accessing
Market Intelligence and maximize MI investments
10. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Product - Data
250+ data providers
55,000+ data sets
300,000,000+ time series
3 billion+ fact values
… and just getting started!
250+
11. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
12. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Status
Still small: 15 people in 3 countries
5+ million dollars in sales
No longer a question of survival, but of growth
... but getting here has taken
some experimentation!
13. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Early days:
The Bootstrapped
Consultancy
20. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
What people want to do with data
10 Discover and access
20 Visualize, analyze and understand
30 Share, discuss and act
40 Goto 10
100 END
Let’s make a product that does that!
21. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Plan #1:
Google for numbers
22. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Plan #2:
Data Delivery Engine for
Information Companies
23. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Plan #3:
Data Hub for
Market Intelligence
24. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Internal
External
Historic Future
Strategic
intelligence
(forecasts,
outlooks,
predictions)
Market
Intelligence
(trackers, surveys)
Business
Intelligence
Corporate
plans,
projections &
forecasts
25. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Internal
External
Historic Future
Strategic
intelligence
(forecasts,
outlooks,
predictions)
Market
Intelligence
(trackers, surveys)
Business
Intelligence
Corporate
plans,
projections &
forecasts
26. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
27. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Target Customers
“Fortune 3000”
(there is no such thing)
Large and medium corporations
Data
intermediaries
Data
publishers
Market Research and other
Information Companies
Targets: 400-600
Annual recurring: $100k-$1,000k
Management consulting firms,
ad and marketing agencies, ...
Targets: 500-1000
Annual recurring: $60k-$1,000
More than $1B revenue
Targets: ~3000
Annual recurring: $100k-$1,500k
More than $10M revenue
Targets: 10,000s
Annual recurring: $10k-$250k
28. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Lesson #1:
The same technology can
be many different products
29. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Lesson #2:
"Fail fast, fail often"
is bulls**t!
30. | Data to Intelligence | Hjalmar Gislason | hg@datamarket.com
Lesson #3:
The more you practice
the luckier you get
31. F I N D A N D U N D E R S TA N D DATA
Twitter: @datamarket · Facebook: DataMarket
E-mail: hg@datamarket.com
Hjalmar Gislason, founder & CEO