41. Source: Adapted from M. E. Porter, Competitive Strategy, Free Press, 1980, p. 4. Threat of substitutes Potential entrants Threat of entrants Suppliers Bargaining power Substitutes Buyers Bargaining power COMPETITIVE RIVALRY Five forces analysis
42.
43.
44.
45.
46.
47.
48.
49. Market Share Market Growth High Low High Low 1. Stars 3. Question Mark (Problem Child) 2. Cash Cows 4. Dogs The Boston Matrix (Growth/Share Matrix)
50.
51. Diversification Market Penetration Market Development Product Development Existing Markets New Markets Existing Products New Products Ansoff’s Matrix (Product/Market Matrix)
52. Diversification - related or unrelated E.g. Realignments of the marketing mix E.g. Geographical expansion Same outlets and sales strategy - new product Existing Markets New Markets Existing Products New Products Ansoff’s Matrix (Product/Market Matrix)
53.
54.
55.
56. Low High Low High Economy Strategy e.g. Pasadena Steak Penetration e.g. Mandiri CC 50% discount By using it Skimming e.g. McD Premium e.g. Angus House Price Quality
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