A simple to follow plan to implement email marketing into your business.

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Email Campaign Plan
What Does Your Customer Profile Look Like?
Are they male, female or both?
What is their job title?
Do they have buying authority? Are they the
decision maker?
What are their interests?
Where do they spend their time? Where can
we find these people?
What Are Your Targets? (Examples: Increase sales, increase subscribers.)
Make sure your targets are S.M.A.R.T (Specific, Measurable, Attainable, Realistic, and Time
Bound). For example:
Increase sales by 10% by July 28th
2013.
Increase subscribers from 250 to 1000 by December 2013.
Why Have You Set These Targets? (Example: An increase in sales will lead to increase in
profits.)
How Will You Achieve These Targets? (Example: increase sales by providing a special offer
or to increase subscribers offer a free gift.)

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Free Email Marketing
Free Email Marketing | EmailerGo.com | 0800 699 0121
Create a Monthly Content Calendar
Frequency of Emails, Date and Time
Decide on article topics.
Assign roles and responsibilities. (Who will
be producing the content, reviewing it,
creating and sending out the email.)
Set deadlines for each task.
Review Metrics
Review your email reports within hours after the email campaign being sent out.
Identify and follow up those who have opened your email and clicked on links, these are
good leads.
Understand what has worked well and what hasn’t. Make these changes for the next
campaign.
It’s important to follow the above fully for each cycle to give you every chance of delivering
results. Planning enables you to focus on the tasks required to deliver the best result.
Get started at EmailerGo.com for Free.

3. Got A Question? 0800 699 0121
Free Email Marketing
Free Email Marketing | EmailerGo.com | 0800 699 0121
Notes

4. Got A Question? 0800 699 0121
Free Email Marketing
Free Email Marketing | EmailerGo.com | 0800 699 0121