Apple

ESTABLISHED IN APRIL 1,1976 IN CUPERTINO CALIFORNIA U.S.
HISTORY

STEVE JOBS
STEVE WOZNIAK
RONALD WAYNE
FOUNDER

“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
VISION

“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”
MISSION

APPLE 1 INTRODUCED AND SOLD AS MOTHERBOARD IN JULY 1976
APPLE 2 INTRODUCED IN APRIL 16 1977
FIRST PRODUCT

TRS-80
COMMODORE PET
MAJOR RIVALS IN 1976

Streaming audio and video with v-cast (Verizon)
On demand online services (similar to i-tunes)
New entrants with disruptive technology (The “next google”)
THREAT OF NEW ENTRANTS

Apple's first logo, designed by Jobs and Wayne The original Apple logo featuring Isaac Newton under the fabled apple tree.
LOGO

The rainbow "bitten" logo, used from late 1976 until replaced in 1998 by monochrome themes
…….

The monochrome-themed logo maintained the same shape as the rainbow theme it replaced. It is still used and often appears in various colors on various products, such as packaging and advertisements in 2003
……

IN JANAURY 1977 WITHOUT RONALD WAYNE
HE SOLD HIS SHARES TO JOBS AND WOZNIAK FOR $800
APPLE INCORPORATED

CEO-STEVE JOBS
COO-TIM COOK
CFO-PETER OPPENHEIMER
ABOUT COMPANY

REVENUE-$65.23 BILLION
PROFIT-$14.01 BILLION
TOTAL ASSETS-$75.18 BILLION
TOTAL EQUITY-$47.79 BILLION
EMPLOYEES-49,400
PRESENT STATUS IN 2010

PRODUTS
MAC MINI
I PAD

PRODUCTS
IPOD
IPHONE

PRODUCTS
APPLE TV
SOFTWARES

INDIA
BRAZIL
U.S.A.
CHINA
AUSTRALIA
COUNTRYWISE COMPETITORS

BLACKBERRY
MOTOROLA
SAMSUNG
NOKIA
LG
FIVE TOP COMPETITORS IN INDIA

NOKIA
BLACKBERRY
HTC
MOTOROLA
SAMSUNG
COMPETITORS IN USA

BLACKBERRY
SAMSUNG
MOTOROLA
NOKIA
HTC
AUSTRALIA COMPETITORS

AUSTRALIA

BLACKBERRY
MOTOROLA
HTC
SAMSUNG
SONY ERICSON
COMPETITORS BRAZIL

BRAZIL

BLACKBERRY
NOKIA
MOTOROLA
HTC
SAMSUNG
CHINA COMPETITORS

HITESH BHARDWAJ
ID-MHS 1007010
THANK YOU

Apple

by hitesh bhardwaj

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