4. “If you know the enemy and know yourself, you
need not fear the result of a hundred battles.”
“If you know yourself but not the enemy, for
every VICTORY gained you will also suffer a defeat.”
“If you know neither the enemy nor yourself,
you will succumb in every battle.”
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6. CIA Totally Monitoring Social Media
CIA secretly monitors world on Twitter, Facebook
How The CIA Uses Social Media to Track How People Feel
CIA actively monitors 5 million tweets every day
AP Exclusive: CIA following Twitter, Facebook
CIA Open Source Center Follows Foreign Twitter, Facebook Accounts
CIA Spies on Social Media
CIA Invests in Social Media Monitoring Firm
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24. Do you give attention to your Online
BRAND Reputation ?
One bad statement could cost you your entire business !
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25. Social marketing eliminates the middlemen, providing brands the unique
opportunity to have a direct relationship with their customers.
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26. Brand Damage on Social Media
The Gap's New Logo Story
Oct.2010
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28. Kevin Smith Case Study
Brand Damage on Social Media
On Saturday, February 13th 2010, Southwest Airlines found themselves suddenly thrown into the midst of a
spiraling social media crisis, when one of their passengers – who happened to be famous with over 1 million
Twitter followers – was thrown off the plane, pre-flight, due to his weight. The passenger was Kevin Smith,
who, both angry and embarrassed, took to his Twitter account and immediately began relaying the unsightly
incident back to his 1 million followers:
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29. This began a back and forth Twitter throw down that Southwest Airlines could not win. When
you are dealing with an influencer who has the backing of his people, This is where Southwest’s
social media strategy truly took flight.
They did the following:
• They responded to each individual who tweeted to @SouthwestAir about the situation. No
matter how mean the tweet was, they responded.
• They posted a blog post once again apologizing, but also explained the airlines position.
• If you check out the comments on the blog post, you will see users who left comments with
curses and writing some not so nice things about Southwest. But no matter how offensive
the comments were they didn’t remove any of them.
• They had a VP from Southwest reach out and speak to Kevin Smith on the phone.
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30. Brand Damage on Social Media
Naguib Sawiris Cartoon Story
June.2011
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31. • All this despite Sawiris's prompt apology: "I apologize for those who don't
take this as a joke; I just thought it was a funny picture; no disrespect
meant. I am sorry," he tweeted.
• Naguib Sawiris Faces Death Threats After Tweeting This Picture Of Mickey
And Minnie Mouse
• Egyptian mobile operator Mobinil posted net losses of LE177 million
($29.32 million) for the fourth quarter of 2011
2 98% Negative
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32. Listen to your customers on Social Media
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36. Ramadan Ads. buzz on Social Media
Title: Don’t let anything stop you Title: 12 piaster offer (1) Title: 12 piaster offer (2) Title: 12 piaster offer (3)
Published on 19 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 28 Jul, 2012
Title: El Talkeek Title: El Henyia Title: EL Ekhtefaa Title: El Tawkeel
Published on 20 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 29 Jul, 2012
Title: Mobinil initiative (1) Title: Mobinil initiative (2) Title: Mobinil initiative (3) Title: Hateksab (1) Title: Hateksab (2) Title: Mobinil song
Published on 20 July Published on 24 July Published on 30 July Published on 19 July Published on 26 July Published on 31 July
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37. Engagement
Title: Don’t let anything stop you Title: 12 piaster offer (1) Title: 12 piaster offer (2) Title: 12 piaster offer (3)
Published on 19 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 28 Jul, 2012
Views: 173,931 Views: 177,749 Views: 101,870 Views: 80,401
Title: El Talkeek Title: El Henyia Title: EL Ekhtefaa Title: El Tawkeel
Published on 20 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 29 Jul, 2012
Views: 46,049 Views: 62,695 Views: 20,705 Views: 17,697
Title: Mobinil initiative (1) Title: Mobinil initiative (2) Title: Mobinil initiative (3) Title: Hateksab (1) Title: Hateksab (2) Title: Mobinil song
Published on 20 July Published on 24 July Published on 30 July Published on 19 July Published on 26 July Published on 31 July
Views: 3,005 Views: 1,861 Views: 1,374 Views: 4,983 Views: 2,364 Views: 70,082
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39. Trend
C
A B
A) 21th of July, 352 mentions – Customers are highly interested in Vodafone new ads
A) 21th of July, 317 mentions – Customers are highly interested in Mobinil new ad
B) 26th of July, 332 mentions – Vodafone ad for the Olympic team is so creative
C) 31th of July, 484 mentions – Customers are highly interested in Mobinil Ramadan song
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40. Best Ramadan Ads Winner on Social Media
Published on: Views Comments Likes Dislike
Jul 31, 2012 1,640,074 2,972 11,585 203
Likes Comments Shares
3,323 1,392 2,911
Total Buzz
6K
99% Positive 1
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41. Its Cool , Its Fun , Its Awesome and Its Science !
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