For more social media resources visit : http://blog.hirerabbit.com/ Today companies are utilizing LinkedIn, Facebook, Twitter and other social networks to advertise job openings and communicate with interested candidates. While social media is a worthwhile tool for recruiting potential candidates for your organization, it’s easy to make simple mistakes which may cost you and your company time, money and ultimately, the opportunity to reach your top recruit. To help you reach your social networking potential, we have compiled a list of 7 key mistakes and why you should avoid them.

1. KEY MISTAKES
TO AVOID
in SOCIAL MEDIA RECRUITMENT7

2. WHY IS IT IMPORTANT
While social media is a worthwhile tool for recruiting potential
candidates for your organization, it’s easy to make simple mistakes
which may cost you and your company time, money and ultimately,
the opportunity to reach your top recruit.
To help you reach your social recruiting potential, we have
compiled a list of 7 key mistakes and why you should avoid them
?

3. NOT CREATING A CLEAR SOCIAL
MEDIA RECRUITMENT STRATEGY
Your recruiting plan needs to be strong and well-organized before
you jump into the game. With so many social media networking
options, it is easy to lose sight of your recruiting goals unless you
strategize.
#1

4. NOT DEFINING YOUR TARGETED
AUDIENCE BEFORE POSTING
Having a well-defined target market is essential to growing your
social presence. Just as it is expensive and inefficient to try and
target everyone with traditional advertising, you will have more
success in social media recruiting if you target your specific niche.
#2

5. NOT TAKING THE TIME TO BUILD A
RELATIONSHIP
Social media offers the opportunity to create immediate bonds and
social connections, it’s much more rewarding long-term to first
build trust. Take the time needed to build your company brand and
a rapport so you attract the best employees when the time is right.
#3

6. FAILING TO CREATE AN ATTRACTIVE
SOCIAL PRESENCE
People tend to move on quickly if something doesn’t interest them
right away. It’s important to catch a potential employee’s eye and
create an image. Ensure your social media presence has interesting,
yet informational pages so visitors don’t just breeze by them.
#4

7. NOT POSTING RELEVANT CONTENT
Nobody likes spam. Some recruiters make the mistake of sending
out generic messages to their entire audience base when in fact
this strategy is more likely to frustrate people who otherwise would
have been interested in your company.
#5

8. NOT UTILIZING SOCIAL MEDIA TO
REACH THE NEXT GENERATION
It’s easy as a recruiter to leave out a very important networking
base — college students. Young people waiting to enter the job
market are probably the most savvy when it comes to social media
networking which makes them completely reachable without
having to spend money on multiple campus visits.
#6

9. NOT TAKING TRAINING AND
GUIDANCE
If you don’t feel you know how to recruit effectively using social
media, be sure you reach out for help. If formal classes are not
available, request sample company messages, profiles and a list of
dos and don’ts so you can make the most of social media.
#7

10. FOR MORE RESOURCS VISIT:
THANK YOU!
http://blog.hirerabbit.com/