This document summarizes an educational webinar about pay-per-click (PPC) recruiting. The webinar covers the differences between search engine optimization (SEO) and search engine marketing (SEM), how PPC recruitment marketing campaigns work, bidding strategies for PPC campaigns, and how to track PPC campaigns using applicant tracking systems (ATS). The webinar host from HireClix discusses their experience and services for developing customized interactive marketing approaches and analyzing results to provide value and service to clients.

1. The Anatomy of Pay-Per-Click Recruiting Educational Webinar Series: September 22, 2010

3. Quick Intro

4. Webinar Topics –

5. Search engine optimization (SEO) vs. search engine marketing (SEM)

6. How pay-per-click (PPC) recruitment marketing campaigns work

7. The difference between Indeed, Simply Hired, JuJu and Google

8. Bidding strategies for PPC recruiting

9. Applicant tracking systems and a PPC recruiting campaign

11. 4 Does PPC Matter?

12. 5 SEO vs. SEM/PPC

13. 6 SEO vs. SEM/PPC

14. 7 SEO vs. SEM/PPC

15. 8 How PPC Recruitment Marketing Works Graphics from Simply Hired…

16. 9 How PPC Recruitment Marketing Works Company A Bid @ $1.00 Company B Bid @$0.80 Company C Bid @ $0.65 Company D Bid @$0.30

17. 10 Differences Between the Search Engines Major Search Engines Job Aggregators

18. 11 Facebook PPC – Laser Focused Targeting

19. 12 Bidding Strategies for PPC Campaigns What are the Best Bidding Strategies?

21. Use Information to:

22. Find Leverage Points

23. Triage Underperformers

24. Have Patience to Ride out Ebbs and Flows

25. Don’t be Afraid to Pause

26. Better Value in Aggregators than Major Search Engines

28. 15 Tracking & Reporting = ROI Expect Great Reporting…

30. Pay Only for Performance

31. Grow Employer Brand

32. Measurable Results

33. Manage Recruitment Marketing Investments by:

34. Functional Job – Sales, Finance, Engineering

35. Geography – Site Specific, Expansion