2. What to Expect Today
⢠Quick Intro
⢠Webinar Topics
⢠Facebook Recruiting â Itâs Serious, Start Now
⢠Are you Ready for Facebook?
⢠Driving Candidates with Targeted Facebook Ads
⢠Building a Facebook Fan Page Strategy
⢠Facebook for Campus Recruiting
⢠Facebook Recruiting Ecosystem
⢠Q&A
⢠Please Ask Away
2
3. Understanding your Core
About HireClix
Value?
⢠Based outside of Boston, MA â Gloucester, MA
â Offices in San Diego, CA & Santa Clara, CA
⢠Digital Recruitment Marketing Experience
⢠Former Monster.com Digital Marketing
⢠Knowledge of Recruiting, Digital Marketing,
Communications & Branding
⢠Turn-key Recruitment Marketing Experts
⢠Provide Great Value and Zealous Service
3
18. Campus Recruiting: Facebook Marketing
Facebook Ads combined with Live Event @ MIT
Build Brand on Campus
Connect with Candidates on Campus
Build Campus Career Office Relationship
18
19. Facebook Campus Recruiting by the numbers
â˘Date: May 18, 2011 @ MIT â Finals Week
â˘More than 250-300 students braved the rain and came out
to the campus event
⢠Food truck sold out in three hours
⢠Facebook ads targeted 480 MIT students
â˘The campaign generated 7,000 impressions on campus
â˘The Facebook ads sparked word of mouth among the students,
and many students at the event said they had heard about the
food truck through e-mails and texts they received from
friends.
19
25. Facebook Recruitment Opportunities
⢠Serious Volume of Users
⢠True Passive Candidate Audience
⢠Low Cost Threshold to Start
⢠Sophisticated Targeting for Ads â
⢠Education
⢠Employer
⢠Geography
⢠Interests
⢠Fan Page to Engage Talent Community
⢠Window into Corporate Culture 25
26. Go Beyond Job Boards â HireClix
⢠Social
Recruiting
⢠Facebook
⢠LinkedIN
⢠Targeted
Recruiting Ads
⢠Pay-Per-Click
Recruiting
⢠SEO for
Recruiting
⢠Content
Development 26
27. Q&A
HireClix Contacts â
Scott Ryan â VP Client Services
scott.ryan@hireclix.com
Kev Wizst â Director of West Coast
Client Services
kev.wizst@hireclix.com
Neil Costa â Founder & CEO
neil.costa@hireclix.com
www.hireclix.com
www.twitter.com/hireclix
www.facebook.com/hireclix
27