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Hinduja Interactive Brief June 04, 2010
Our Lineage One stop outsourcing shop,  listed in Indian bourses, with over 15,000 employees & annual revenue of 160 million USD across USA, UK, Mauritius, India & Philippines www.hindujagsl.com   One of the largest diversified groups in the world, based out of London www.hindujagroup.com   Interactive Services Division  operating since 1999, based out of Mumbai, India www.htmtinteractive.com   Energy Automotive Media Telecom Banking
About Hinduja Interactive Based in Mumbai, India, we are a full-service interactive communications consultancy. We blend business fundamentals, creative concepts and visual appeal with avant-garde interactive technologies to help our clients understand, analyze and communicate better. History Today Tomorrow With a history that dates back to the year 2000, we started  off providing a variety of  web design and technology  services to our clients.  As our  offerings evolved, our goal  increasingly grew to focus and  assist our clients in making  the most of the web for their  businesses. Today, we work with our clients in  furthering and enhancing their  online marketing campaigns – be it  to internal or external customers,  across the interactive media  spectrum. We continue to be on the  forefront of identifying and exploiting the latest interactive  technologies for our clients to be  ‘ future enabled’. We see our relationship with our  clients as a journey not a  destination.  We are diligently  investing a portion of our time in  R&D efforts to understand future  emerging trends preparing  ourselves for the rapidly  changing digital experience.  We  are building our expertise in all  things mobile and global.
Our Methodology KICK OFF SCOPE OF WORK USABILITY TESTING INFORMATION ARCHITECTURE/ USER FLOW WEBSITE ARCHITECTURE DESIGN  SAMPLE TECHNOLOGY SPECIFICATION SEO PLANNING/ COMPETITOR ANALYSIS CONTENT STRATEGY DESIGN PAGES XHTML DEVELOPMENT DEVELOPMENT KEYWORD ANALYSIS CONTENT DEVELOPMENT PAGE CREATIONS & INTEGRATION DESIGN TESTING TECHNOLOGY TESTING CONTENT PROOF CHECK QUALITY TESTING USER ACCEPTANCE TESTING INCORPORATING FEEDBACK The backbone of our offerings is our methodology. While it is a creature that is constantly evolving, our experience has helped us identify the areas that are critical to sustained success.
Our Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hospitality, Tourism, Travel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Banking, Financial Services & Insurance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Media & Entertainment ,[object Object],[object Object],[object Object],Infrastructure ,[object Object],[object Object],[object Object],Information Technology ,[object Object],[object Object],[object Object],Fashion ,[object Object],[object Object],Business Groups ,[object Object],Energy ,[object Object],Hospitals A sample of our client list below… we believe that cross-industry expertise enables us to develop best in breed solutions, leveraging ideas from one industry to the next, on a technical, creative and strategic level.
Our Business Driven Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We evaluate each project based on its potential ROI & are open to revenue share arrangements.
Our Services ,[object Object],[object Object],[object Object],As an interactive agency, we take pride in our diverse skill sets necessary for delivering end to end services. We take complete responsibility of the project we are executing. ,[object Object],[object Object],[object Object]
Web 2.0 Websites/ Community Portals ,[object Object],[object Object],[object Object],[object Object],Web 2.0 is a collection of attributes on the Internet…  From a design perspective, it uses a lot of white space, clean & uncluttered look & feel.  From the technology perspective, the sites are “tableless” & created using XHTML & CSS. AJAX is used to cut down on the number of trips to the server. From a content perspective, the balance of content creation shifts in favor of the user.  ,[object Object],[object Object],[object Object],[object Object],Bindass TV Bindass iChange Bindass Beg Borrow Steal Bindass.com Youth Portal The Leela Live The Leela UTV World Movies Carrot Banana Peach Our Work Our Services
Live The Leela ,[object Object],www.livetheleela.com Web 2.0 / Community Portals Hospitality, Tourism & Travel
The Leela Palaces Hotels & Resorts ,[object Object],www.theleela.com Web 2.0 / Community Portals Hospitality, Tourism & Travel
Lunkad Realty ,[object Object],www.lunkadrealty.com Web 2.0 / Community Portals Fashion
HSBC Climate Partnership ,[object Object],www.hsbc.co.in/1/2/climate-partnership Web 2.0 / Community Portals Media
HSBC Invest Direct ,[object Object],www.hsbcinvestdirect.co.in Web 2.0 / Community Portals Media
HSBC Investment section ,[object Object],www.hsbc.co.in/1/2/personal/investments Web 2.0 / Community Portals Media
Tata AIG Assure My Dreams ,[object Object],www.assuremydreams.com/ Web 2.0 / Community Portals Media
Triumph ,[object Object],Web 2.0 / Community Portals Media
Carrot Banana Peach ,[object Object],www.carrotbananapeach.com Web 2.0 / Community Portals Fashion
Moksha Yug Access ,[object Object],www.moksha-yug.in Web 2.0 / Community Portals Media
UTV World Movies Channel Website ,[object Object],www.utvworldmovies.com Web 2.0 / Community Portals Media
Bindass TV ,[object Object],www.bindass.tv Web 2.0 / Community Portals Media
Bindass iChange ,[object Object],[object Object],www.bindass.tv/ ichange Web 2.0 / Community Portals Media
Bindass Beg Borrow Steal ,[object Object],www.bindass.tv Web 2.0 / Community Portals Media
Bindass.com youth portal ,[object Object],www.bindass.com Web 2.0 / Community Portals Media
Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],While the world of online marketing starts & ends with media buying & campaign execution for many digital agencies, our thoughts have remained old school as far as online marketing is concerned. For the last 10 years, we have been experts at Guerilla Marketing. ,[object Object],[object Object],[object Object],[object Object],[object Object],Our Services The Leela Moksha Yug Access Carrot Banana Peach HSBC Environment Campaign HSBC Online Banking Tata AIG campaign Our Work
Search Rankings for Competitive Keywords ,[object Object],Online Marketing
Search rankings for Moksha Yug Access (Micro Finance) ,[object Object],Online Marketing
Search rankings for Carrot Banana Peach ,[object Object],Online Marketing
Mailer Campaigns for HSBC ,[object Object],Online Marketing
Mailer Campaigns for HSBC ,[object Object],Online Marketing
Mailer Campaigns for Tata AIG ,[object Object],Online Marketing
Analytics & Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],One of our strongholds, our strategy team is capable of creating yardsticks to measure the success of any online project. ,[object Object],[object Object],[object Object],[object Object],Our Services
Analysis & Report formats ,[object Object],Analytics & Reporting
Analysis & Report formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stat Speak Significance Analytics & Reporting
Web PR ,[object Object],[object Object],[object Object],With online news readership on the rise, we keep track of news websites & distribute the right news to your target audience cost effectively. ,[object Object],[object Object],Our Services
Web PR activities for The Leela ,[object Object],Web PR
Web 2.0 Applications ,[object Object],[object Object],We design Web 2.0 applications based on scientific user flows & heat maps. What we develop is not only a technology showcase, its practical! ,[object Object],[object Object],Our Services
Web Based Application Offerings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Our Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Application development is one of our strong suits.  We are also experimenting with innovative approaches to mobile application development.
Mumbai International Airport Limited/ GVK ,[object Object],Web 2.0 Application Development
Intranet Application for Johnson & Johnson ,[object Object],Web 2.0 Application Development
Investment Banking Application for Amas Capital ,[object Object],Web 2.0 Application Development
Intranet design & development for Aditya Disha ,[object Object],Web 2.0 Application Development
Content Development ,[object Object],[object Object],[object Object],Content is still the King!  But is it available when searched for? Does it convey what the page is about in the first two lines?  Is it customized for your target audience? Our content passes a series of tests before getting approved internally.  ,[object Object],[object Object],[object Object],Our Services
Thank You

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Hinduja Interactive Company Profile

  • 2. Our Lineage One stop outsourcing shop, listed in Indian bourses, with over 15,000 employees & annual revenue of 160 million USD across USA, UK, Mauritius, India & Philippines www.hindujagsl.com One of the largest diversified groups in the world, based out of London www.hindujagroup.com Interactive Services Division operating since 1999, based out of Mumbai, India www.htmtinteractive.com Energy Automotive Media Telecom Banking
  • 3. About Hinduja Interactive Based in Mumbai, India, we are a full-service interactive communications consultancy. We blend business fundamentals, creative concepts and visual appeal with avant-garde interactive technologies to help our clients understand, analyze and communicate better. History Today Tomorrow With a history that dates back to the year 2000, we started off providing a variety of web design and technology services to our clients. As our offerings evolved, our goal increasingly grew to focus and assist our clients in making the most of the web for their businesses. Today, we work with our clients in furthering and enhancing their online marketing campaigns – be it to internal or external customers, across the interactive media spectrum. We continue to be on the forefront of identifying and exploiting the latest interactive technologies for our clients to be ‘ future enabled’. We see our relationship with our clients as a journey not a destination. We are diligently investing a portion of our time in R&D efforts to understand future emerging trends preparing ourselves for the rapidly changing digital experience. We are building our expertise in all things mobile and global.
  • 4. Our Methodology KICK OFF SCOPE OF WORK USABILITY TESTING INFORMATION ARCHITECTURE/ USER FLOW WEBSITE ARCHITECTURE DESIGN SAMPLE TECHNOLOGY SPECIFICATION SEO PLANNING/ COMPETITOR ANALYSIS CONTENT STRATEGY DESIGN PAGES XHTML DEVELOPMENT DEVELOPMENT KEYWORD ANALYSIS CONTENT DEVELOPMENT PAGE CREATIONS & INTEGRATION DESIGN TESTING TECHNOLOGY TESTING CONTENT PROOF CHECK QUALITY TESTING USER ACCEPTANCE TESTING INCORPORATING FEEDBACK The backbone of our offerings is our methodology. While it is a creature that is constantly evolving, our experience has helped us identify the areas that are critical to sustained success.
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