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Casper from KILROY in Copenhagen visiting a school in Karauli, Rajasthan, India




  Annual Report 2011
Content                        2




                                                                                                                                                                                                               Key Figures                  3

                                                                                                                                                                                                   The KILROY Group                         5

                                                                                                                                                                            Report of the Board of Directors                                7

                                                                                                                                                                                                         KILROY travels                   10

                                                                                                                                                                                                    KILROY education                      11

                                                                                                                                                                                                KILROY group travel                       12
                          Our customers dream of doing
                                                                                                                                                                                                            KILROY deals                  13
                          something different, studying in a
                          foreign country, achieving self-                                                                                                                                           Jysk Rejsebureau                     14

                          realization, exploring the world and                                                                                                                                                Team Benns                  15
                          sharing their experiences with others.                                                                                                                                      Financial Review                    16
                          We are continuously trying to fulfil                                                                                                                         Management’s Statement                             17
                          these dreams in our very own                                                                                                                                                 Auditors’ Report                   18
                          dedicated way.
                                                                                                                                                                                                  Accounting Policies                     19

                                                                                                                                                                                              Profit & Loss Account                       21
                          We make dreams happen!                                                                                                                                                           Balance Sheet                  22

                                                                                                                                                                                               Cash Flow Statement                        24

                                                                                                                                                                                             Notes to the Accounts                        25

                                                                                                                                                                      Board of Directors and Management                                   31

                                                                                                                                                                                                                 Addresses                32

                                                                                                                                                                                    The History and the Legend                            33




This annual report with financial statements is presented in accordance with the Danish Financial Statements Act. The following is a translation of a Danish original document. The original Danish text shall be governing for all purposes and in case of any
discrepancy the Danish wording shall be applicable. The Danish worded annual report is subject to approval at the ordinary general meeting on March 28, 2012, and will be filed with the Danish Commerce and Companies Agency.
Key Figures in DKK                                          3


                                                                                                                                                                                     2011            2010             2009          2008        2007

              Profit & Loss Account (DKK million)
              Turnover                                                                                                                                                               1,437           1,492            1,072         1,122       1,094
              EBITDA                                                                                                                                                                         42           35               26           22           12
              EBIT                                                                                                                                                                           36           27               17           11           -4
              Net financials                                                                                                                                                                  4               4              5            7               6
              EBT                                                                                                                                                                            40           30               22           18                2
              Net profit for the year                                                                                                                                                        29           22               16           13                2

              Balance Sheet (DKK million)
              C ash and bonds                                                                                                                                                             198           184              193           158         162
              C urrent assets                                                                                                                                                             265           255              251           222         227
              Total assets                                                                                                                                                                291           282              262           238         253
              C apital expenditure                                                                                                                                                            4           23                 2            4               8
              Equity                                                                                                                                                                         56           49               40           27           30
              C urrent liabilities                                                                                                                                                        220           218              219           204         217
              C ash flow from operating activities                                                                                                                                           35           -1               48           11           39

              Key Figures
              EBITDA - Margin (%)                                               EBITDA / turnover (excl. other operating income)                                                           2.9           2.3              2.4          2.0          1.1
              EBIT - Margin (%)                                                 EBIT / turnover                                                                                            2.5           1.8              1.6          0.9         -0.3
              Return on assets (%)                                              EBIT / total assets                                                                                       12.3           9.5              6.7          4.4         -1.5
              Return on equity (%)                                              Net profit (excl. extraordinary income/expenses) / average equity                                         54.6         48.8             48.5          46.4          4.6
              Liquidity ratio (%)                                               Current assets / current liabilities                                                                 120.4           117.1            114.6         108.6       104.9
              Equity ratio (%)                                                  Equity (excl. minority interests) / total assets                                                          19.2         17.5             15.3          11.2        11.8
              Earnings per share (DKK)                                          Net profit (excl. extraordinary income/expenses) / number of shares                                  161.2           122.3              90.6          73.3          8.8
              C ash flow per share (DKK)                                        Cash flow from operating activities / number of shares                                               196.3             -4.7           267.9           62.0      219.5

              Proposed dividend (DKK million)                                                                                                                                             20.0         19.0             14.0          17.0          1.5

              Average number of full-time employees
              (FTE)                                                                                                                                                                       311           324              280           304         318

              Note. Due to the merger of KILROY Denmark and Jysk Rejsebureau per 1 January 2010 the key figures for the years 2010-2011 are not fully comparable to the years 2007-2009




                                Report of                                                                                                                                                                                                                     The History
              The KILROY                                          Jysk                            Financial             Mgmt.'s    Auditors’        Accounting   Profit & Loss     Balance        Cash Flow       Notes to the    Board and
Key Figures                   the Board of      KILROY                         Team Benns                                                                                                                                                     Addresses         and the
                Group                                         Rejsebureau                          Review              Statement    Report           Policies     Statement         Sheet         Statement        Accounts      Management
                                Directors                                                                                                                                                                                                                       Legend
Key Figures in EUR                                   4


                                                                                                                                                                                     2011           2010          2009          2008        2007

              Profit & Loss Account (EUR million)
              Turnover                                                                                                                                                               192.9          200.3         144.0         150.4       146.8
              EBITDA                                                                                                                                                                       5.6          4.7           3.5          3.0          1.7
              EBIT                                                                                                                                                                         4.8          3.6           2.3          1.4         -0.5
              Net financials                                                                                                                                                               0.6          0.5           0.6          1.0          0.8
              EBT                                                                                                                                                                          5.4          4.1           3.0          2.4          0.3
              Net profit for the year                                                                                                                                                      3.9          2.9           2.2          1.8          0.2

              Balance Sheet (EUR million)
              C ash and bonds                                                                                                                                                             26.6        24.7          25.9          21.3        21.7
              C urrent assets                                                                                                                                                             35.7        34.2          33.8          29.7        30.5
              Total assets                                                                                                                                                                39.1        37.9          35.3          32.0        33.9
              C apital expenditure                                                                                                                                                         0.5          3.1           0.3          0.5          1.1
              Equity                                                                                                                                                                       7.5          6.6           5.4          3.6          4.0
              C urrent liabilities                                                                                                                                                        29.6        29.2          29.5          27.4        29.0
              C ash flow from operating activities                                                                                                                                         4.7        -0.1            6.4          1.5          5.3

              Key Figures
              EBITDA - Margin (%)                                               EBITDA / turnover (excl. other operating income)                                                           2.9          2.3           2.4          2.0          1.1
              EBIT - Margin (%)                                                 EBIT / turnover                                                                                            2.5          1.8           1.6          0.9         -0.3
              Return on assets (%)                                              EBIT / total assets                                                                                       12.3          9.5           6.7          4.4         -1.5
              Return on equity (%)                                              Net profit (excl. extraordinary income/expenses) / average equity                                         54.6        48.8          48.5          46.4          4.6
              Liquidity ratio (%)                                               Current assets / current liabilities                                                                 120.4          117.1         114.6         108.6       104.9
              Equity ratio (%)                                                  Equity (excl. minority interests) / total assets                                                          19.2        17.5          15.3          11.2        11.8
              Earnings per share (EUR)                                          Net profit (excl. extraordinary income/expenses) / number of shares                                       21.6        16.4          12.2           9.8          1.2
              C ash flow per share (EUR)                                        Cash flow from operating activities / number of shares                                                    26.4        -0.6          36.0           8.3        18.9

              Proposed dividend (EUR million)                                                                                                                                              2.7          2.6           1.9          2.3          0.2

              Average number of full-time employees
              (FTE)                                                                                                                                                                       311          324           280           304         318

              Note. Due to the merger of KILROY Denmark and Jysk Rejsebureau per 1 January 2010 the key figures for the years 2010-2011 are not fully comparable to the years 2007-2009




                                Report of                                                                                                                                                                                                             The History
              The KILROY                                          Jysk                            Financial             Mgmt.'s    Auditors’        Accounting   Profit & Loss     Balance       Cash Flow    Notes to the    Board and
Key Figures                   the Board of      KILROY                         Team Benns                                                                                                                                                 Addresses     and the
                Group                                         Rejsebureau                          Review              Statement    Report           Policies     Statement         Sheet        Statement     Accounts      Management
                                Directors                                                                                                                                                                                                               Legend
The KILROY Group                                     5



              KILROY International A/S
              heads a European-based
                                                                                 Own Operations
              group of companies that are
              leading in the segments in
              which they operate.
              The Group operates several
              brands in six markets, and
                                                                               DK
              employs nearly 400 people.
                                                                               FI
              Brands and Competence
                                                                               IS
              The KILROY Group believes in the
              importance of strong brands to
                                                                               NL
              create long-term benefits for our
              customers and for our company. We
                                                                               NO
              constantly allocate resources to
              expand our knowledge of customer
                                                                               SE
              needs and preferences. This
              knowledge is integrated into our
              branding process to create a clear
              and unique position in the minds of                                Operations through Cooperation
              our customers.
              This brand value is further supported
              by the high competence of our staff
                                                                                                                                                         SkiTravelGroup
              who, together, comprise a platform
              of specialists that is regarded as an
              authority by our customers.                                      DK

              Operation                                                        SE
              The KILROY Group‘s activities are
              separated into a number of business
              areas which have full profit & loss
              responsibility.

                             Report of                                                                                                                                                                       The History
              The KILROY                               Jysk                   Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance   Cash Flow   Notes to the    Board and
Key Figures                the Board of   KILROY                 Team Benns                                                                                                                      Addresses     and the
                Group                              Rejsebureau                 Review     Statement    Report      Policies     Statement       Sheet    Statement    Accounts      Management
                             Directors                                                                                                                                                                         Legend
The KILROY Group                                     6



              Legal Structure                      as per March 28, 2012                                                Locations
                                                                                                                        Amsterdam  Bergen  Copenhagen  Gothenburg 
                                       KILROY International A/S                                                         Groningen  Helsinki  Holstebro  Lund  Odense  Oslo 
                                       (Denmark)
                                                                                                                        Reykjavik  Stockholm  Trondheim  Turku  Utrecht 
                                                                                                                        Uppsala  Aalborg  Aarhus




                           57%         Horizons A/S
                                       (Denmark)



                       100%            OY KILROY Finland AB
                                       (Finland)



                       100%                KILROY Iceland ehf.
                                           (Iceland)



                       100%            KILROY Norway AS
                                       (Norway)



                       100%            KILROY Sweden AB
                                       (Sweden)



                       100%            KILROY Netherlands B.V.
                                       (Netherlands)



                       100%            KILROY group travel A/S
                                       (Denmark)




                           40%        OurWorld A/S (Denmark)

                       27.6%          SkiTravelGroup (Denmark)




                              Report of                                                                                                                                                                             The History
              The KILROY                                     Jysk                   Financial    Mgmt.'s    Auditors’    Accounting   Profit & Loss   Balance   Cash Flow   Notes to the    Board and
Key Figures                 the Board of        KILROY                 Team Benns                                                                                                                       Addresses     and the
                Group                                    Rejsebureau                 Review     Statement    Report       Policies     Statement       Sheet    Statement    Accounts      Management
                              Directors                                                                                                                                                                               Legend
Report of the Board of Directors                                                  7



              The KILROY Group delivered a robust                             Income, the improvement of EBITDA is                                      Distribution
              result for the year 2011.                                       45%.                                                                      The self-service sales channel continues
              Turnover reached DKK 1,437 million                              The above-mentioned reclassification also                                 to grow, and this channel is often the
              compared to DKK 1,492 million in                                affected the turnover with DKK 51                                         first step in a chain of sales transactions.
              2010.                                                           million, which balances the turnover in                                   Sales channels offering personal
              Operating profit (EBITDA) was DKK                               2011 with 2010.                                                           counselling are important to travellers
              42 million, up from DKK 35 million in                           The EBITDA development for the KILROY                                     planning long and complicated journeys,
              2010.                                                           Group is shown in the chart below.                                        and to very young travellers preparing
              The KILROY Group closed 2011 with                                                                                                         their first trip. These channels must
              a profit before tax (EBT) of DKK 40                                                                                                       develop constantly in order to ensure
              million, which equals a return on                                                                                                         significant and relevant value
              equity of 55% compared to 49% in                                                                                                          propositions.
                                                                                   EBITDA
              2010.                                                           45                                                        3,5%            In regard to physical sales locations, the
              The financial result of the KILROY                              40              EBITDA mDKK                                               number remained unchanged during
                                                                                                                                        3,0%            2011. The Utrecht sales location has
              Group has met the targets for both                              35
                                                                                              EBITDA %
              sales and profitability, and the Board                                                                                                    been relocated and plans have been
                                                                                                                                        2,5%
              of Directors considers this                                     30                                                                        made to relocate the Lund location. In
              development satisfactory.                                       25                                                        2,0%            general, larger units have proven
                                                                                                                                                        essential in developing valued
                                                                                                                                42
              The improved 2011 profitability stems                           20                                                        1,5%            competences.
                                                                                                                      35
              from several areas of the KILROY Group.                         15
              However, the Team Benns activities in                                                      26                             1,0%
                                                                              10
                                                                                               22                                                       The unique youth and student ticket
              Denmark and KILROY in Norway have
                                                                                       12                                               0,5%            For several decades, the KILROY Group
              shown particularly strong development.                          5
                                                                                                                                                        has been active in SATA (Student Air
              The Danish company Horizons, which                              0                                                         0,0%            Travel Association), which has facilitated
              holds the merged operations of KILROY                                  2007    2008       2009      2010        2011                      travel opportunities for students and
              Denmark and Jysk Rejsebureau, has also                                                                                                    young people. Originally, this type of
              developed considerably and is now                                                                                                         travel was conducted on the SATA
              contributing to the Group’s result in                                                                                                     member’s own flight ticket stock, and
              accordance with expectations.                                                                                                             settlement was made after the ticket was
                                                                              Market environment
              The increase in EBITDA must be seen in                                                                                                    flown. This is also known as the flown
              the context that 2010 included a one-off                        2011 offered its usual share of external                                  revenue concept. The SATA ticket met
              income of DKK 6.8 million due to                                events that impacted the industry. That                                   the demands of a special segment of
              reclassification of certain business                            aside, the market environment was                                         students and other young people who
              segments. Adjusted for this one-off                             generally positive.                                                       often travel for longer periods. Those


                             Report of                                                                                                                                                                                 The History
              The KILROY                               Jysk                    Financial     Mgmt.'s      Auditors’        Accounting   Profit & Loss    Balance   Cash Flow   Notes to the    Board and
Key Figures                the Board of   KILROY                 Team Benns                                                                                                                                Addresses     and the
                Group                              Rejsebureau                  Review      Statement      Report           Policies     Statement        Sheet    Statement    Accounts      Management
                             Directors                                                                                                                                                                                   Legend
Report of the Board of Directors                                                  8



              demands are affordable prices and a high                        merged company, which has been named                              KILROY uses mainstream technology in
              degree of flexibility.                                          SkiTravelGroup. In addition to Højmark                            all parts of the IT infrastructure.
              The KILROY Group is unyielding in                               Rejser and Team Benns Ski,
                                                                                                                                                The majority of operational IT costs are
              keeping these demands in focus.                                 SkiTravelGroup also operates the ski
                                                                                                                                                based on long-term maintenance
              However, the Group is also moving to                            brands ClickSki.com and Lion Alpin. See
                                                                                                                                                agreements ensuring ongoing updates,
              streamline the business to meet the                             page 6.
                                                                                                                                                and adoption of the newest market
              suppliers’ demand for seamless                                  In August 2011, KILROY group travel A/S                           trends and developments.
              integration. This is pursued via industry                       divested its 15% stake in the Danish
              standard settlement procedures ensuring                         charter company Primo Tours A/S.
              cost-efficiency both for KILROY and the                                                                                           Organisation
              airlines.                                                       At the end of 2011, KILROY Iceland ehf.
                                                                                                                                                The average number of employees
                                                                              was established as a fully-owned
              The unique youth and student ticket has                                                                                           (fulltime equivalent) in 2011 was 311
                                                                              subsidiary of KILROY International A/S.
              been the instrument for serving more                                                                                              compared to 324 in 2010. The main
              than 10,000 young people while en route                                                                                           driver for the reduction has been the
              in 2011. This service is primarily provided                     Brands & business areas                                           transfer of staff to SkiTravelGroup in
              online from a central service team in                           During 2011, Team Benns further                                   connection with the merger between
              Copenhagen.                                                     expanded its activities in Norway.                                Team Benns Ski and Højmark Rejser.
                                                                              Safaritur.no and USAtur.no have been
              Mergers & acquisitions                                          added to the sub-brand “tur.no.”                                  Once again, there are many reasons to
                                                                                                                                                thank our employees for their effort in
              As of January 1, 2011, KILROY group                             KILROY also expanded during 2011 by                               2011. The continuous improvement of
              travel A/S (Team Benns) acquired 40% of                         adding KILROY deals to its business. See                          profitability has many sources - first and
              OurWorld A/S – a Danish-based travel                            more about “deals” on page 14.                                    foremost a vigorous and determined
              company specialised in guided group
                                                                                                                                                organisation!
              tours.                                                          IT & other investments
                                                                                                                                                The KILROY Group sees the competences
              Also from January 1, 2011, KILROY                               The KILROY Group will continue to make                            of the sales organisation as imperative
              Invest A/S was merged into KILROY                               investments in businesses and assets                              for our future success. Consequently,
              International A/S in order to simplify and                      that facilitate long-term growth and                              resources are sharply focused on training
              optimise the business operation. Changes                        development.                                                      and upgrading the organisation.
              in Danish legislation made this merger
                                                                              Investments in IT remain a focus area.                            Investments in IT technology and the
              relevant.
                                                                              Thus an internal project was launched in                          optimisation of work processes are seen
              As of May 1, 2011, all skiing activities in                     2011 with the purpose of developing a                             as an integral part of this development in
              the brand Team Benns Ski were merged                            new, enhanced selling point. A beta-                              order to reduce average transaction
              with Højmark Rejser. In return, KILROY                          version was released in the beginning of                          costs, and to save employees’ time and
              group travel A/S now owns 27.6% of the                          2012 and initial test results are positive.                       focus for creating customer value.



                             Report of                                                                                                                                                                         The History
              The KILROY                               Jysk                    Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss    Balance   Cash Flow   Notes to the    Board and
Key Figures                the Board of   KILROY                 Team Benns                                                                                                                        Addresses     and the
                Group                              Rejsebureau                  Review     Statement    Report      Policies     Statement        Sheet    Statement    Accounts      Management
                             Directors                                                                                                                                                                           Legend
Report of the Board of Directors                                                  9



              The chart below illustrates the                                     understanding and respect among                                   However, KILROY believes that education
              development in the number of employees                              cultures. However, the nature of the                              in a broad context is as important today
              and sales per employee.                                             business also involves a significant                              as it was then.
                                                                                  amount of air transportation, which                               To support this vision, it was decided in
                                                                                  carries a certain environmental impact.                           December 2011 to establish the KILROY
                    Employees                               mDKK                  The KILROY Group does not have an                                 Foundation.
              350                                                       5,0       official written policy for social                                                     The purpose of the
                                                                        4,5       responsibility, consequently concrete                                                  foundation is to
              300
                                                                        4,0
                                                                                  results regarding the work with social                                                 contribute to the
                                                                                  responsibility cannot be presented at this                                             development of
              250                                                       3,5       stage. However, the KILROY organisation                                                international
              200
                                                                        3,0       has developed a Code of Conduct that                              understanding through supporting
                                                                        2,5       was implemented in 2011 in all                                    educational activities throughout the
              150                                                                 companies of the KILROY Group. The                                world.
                                                                        2,0
                                                                                  purpose of the code is to clarify how all
                                                                        1,5
                                                                                                                                                    Initially, the KILROY Foundation received
              100                                                                 individuals in the KILROY Group should
                                                                                                                                                    a gift from KILROY International of DKK
                                                                        1,0       conduct business matters. Initially, the
                                                                                                                                                    1,000,000 (EUR 130,000).
               50                                                                 main focus has been on local issues, e.g.,
                                                                        0,5
                                                                                  general legislation, gender justice,
                0                                                       0,0       working environment and environmental                             Shareholder information
                      2007        2008      2009     2010     2011
                                                                                  consciousness.                                                    The ownership structures remained
                           Number of FTE             Turnover per FTE             This work will proceed, and issues such                           unchanged during 2011. The Danish
                                                                                  as illness, supplier evaluation and                               company, SSTS A/S, holds 100% of the
                                                                                  corruption are expected to be included in                         shares in KILROY International A/S.
                                                                                  the code.                                                         SSTS A/S currently has no other
                                                                                                                                                    activities than the ownership of the
              Corporate Social Responsibility                                     KILROY Foundation                                                 KILROY Group. SSTS A/S is owned by a
              It is a goal of the KILROY Group that                               Some of the companies that form the                               group of Nordic investors who have, or
              employees, suppliers and customers all                              KILROY Group were founded after World                             have had, management positions within
              pursue their best endeavours in a                                   War II in an atmosphere of quest for                              the Group.
              manner that supports the neighbouring                               broader understanding between cultures.
              community and, to the extent possible,                              This was pursued through the exchange                             Expectations for 2012
              limits any negative impact on the                                   of students. It may be argued that the                            The expectation for 2012 is that the
              environment.                                                        globalisation of the world today offers                           KILROY Group will deliver a result close
              The KILROY Group business by its very                               intercultural interaction far beyond what                         to the result of 2011, save for external
              nature facilitates and builds                                       the students in the forties dreamed of.                           events beyond the control of the Group.


                               Report of                                                                                                                                                                           The History
              The KILROY                                   Jysk                    Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss    Balance   Cash Flow   Notes to the    Board and
Key Figures                  the Board of   KILROY                   Team Benns                                                                                                                        Addresses     and the
                Group                                  Rejsebureau                  Review     Statement    Report      Policies     Statement        Sheet    Statement    Accounts      Management
                               Directors                                                                                                                                                                             Legend
KILROY travels                              10




              KILROY travels has built a solid reputation as the leading specialist in youth and student travel.
              We specialise in tailor-made packages. Our sales consultants are experts at putting together complex flight itineraries and round-
              the-world trips. And just as importantly, they are passionate about travelling.
              With KILROY, customers get the best of both worlds: expert personal service from our sales consultants, and self-service through
              the KILROY website.
              Read more at www.kilroy.eu


                     Sweden                        D enmark
                      19%                            23%




                                    2011
                                Turnover per
                                   market
                                                         Finland
              N orway                                     14%
               31%



                                          N etherlands
                                              13%




                             Report of                                                                                                                                                                         The History
              The KILROY                                 Jysk                   Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance   Cash Flow   Notes to the    Board and
Key Figures                the Board of   KILROY                   Team Benns                                                                                                                      Addresses     and the
                Group                                Rejsebureau                 Review     Statement    Report      Policies     Statement       Sheet    Statement    Accounts      Management
                             Directors                                                                                                                                                                           Legend
KILROY education                                 11




               KILROY education is a strong brand in the student market, offering counselling to students who wish to study abroad.
               KILROY education works closely with recognised universities throughout the world, offering primarily fulltime degree programmes.
               Based on 15 years of experience, KILROY education is constantly expanding. We now offer our services in all five Nordic markets,
               as well as in the Netherlands. KILROY education is also launched in the Icelandic market in 2011 providing online services with
               local support during the ongoing startup phase.
               Read more at www.kilroy.eu

                                           D enmark
                                             12%

                                                       Finland
              Sweden                                    10%
               35%


                                     2011                  N etherlands
                                 Turnover per                  9%
                                    market




                                           N orway
                                            34%




                              Report of                                                                                                                                                                         The History
               The KILROY                                 Jysk                   Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance   Cash Flow   Notes to the    Board and
Key Figures                 the Board of   KILROY                   Team Benns                                                                                                                      Addresses     and the
                 Group                                Rejsebureau                 Review     Statement    Report      Policies     Statement       Sheet    Statement    Accounts      Management
                              Directors                                                                                                                                                                           Legend
KILROY group travel                                     12




                KILROY group travel maintains a dominant position in the Nordic market, specialising in youth and student educational travel.
                Our market share has grown steadily, and we are both ensuring and building upon our strong position by focusing on concept
                development and staff competence. The concept, “Go beyond sightseeing,” has been developed in collaboration with our target
                group, the teachers. The concept is to provide them with educational material to be used both before and during their study trip,
                enabling them to save time on preparation and strengthen the educational content in the order to justify the costs.
                Read more at www.kilroygroups.com

                             Sweden
                              8%




                                                        D enmark
                                                          38%

              N orway                 2011
               32%                Turnover per
                                     market




                               Finland
                                22%




                               Report of                                                                                                                                                                       The History
                The KILROY                               Jysk                   Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance   Cash Flow   Notes to the    Board and
Key Figures                  the Board of   KILROY                 Team Benns                                                                                                                      Addresses     and the
                  Group                              Rejsebureau                 Review     Statement    Report      Policies     Statement       Sheet    Statement    Accounts      Management
                               Directors                                                                                                                                                                         Legend
KILROY deals                           13




              KILROY deals is a new brand being launched across the KILROY markets offering discounts relevant for students and youth in their
              daily life.
              KILROY deals is a development of the ISIC card (International Student Identity Card), which KILROY has represented across the
              Nordic countries for more than 40 years. ISIC is supported by UNESCO, has over 4 million card holders and gives access to over
              40,000 benefits worldwide.
              Read more soon at kilroy.eu




Key Figures
              The KILROY
                             Report of
                           the Board of   KILROY
                                                       Jysk
                                                                 Team Benns
                                                                              Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance   Cash Flow   Notes to the    Board and
                                                                                                                                                                                                 Addresses
                                                                                                                                                                                                               13
                                                                                                                                                                                                             The History
                                                                                                                                                                                                               and the
                Group                              Rejsebureau                 Review     Statement    Report      Policies     Statement       Sheet    Statement    Accounts      Management
                             Directors                                                                                                                                                                         Legend
Jysk Rejsebureau                              14




              Jysk Rejsebureau has been tailoring tours for the adventurous traveller for more than 25 years.
              Our sales consultants are experienced travellers themselves, and they focus on giving customers the opportunity to experience
              areas that are often found only where the asphalt ends and the roads turn into trails. We love to compose trips with a high content
              of “feeling the world” – trips that are unique in experience yet affordable.
              Read more at www.jr.dk




                D enmark
                 100%




                                    2011
                                Turnover per
                                   market




                             Report of                                                                                                                                                                        The History
              The KILROY                               Jysk                   Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance   Cash Flow    Notes to the    Board and
Key Figures                the Board of   KILROY                 Team Benns                                                                                                                       Addresses     and the
                Group                              Rejsebureau                 Review     Statement    Report      Policies     Statement       Sheet    Statement     Accounts      Management
                             Directors                                                                                                                                                                          Legend
Team Benns                         15




               Team Benns is a Danish travel agency specializing in a number of unique concepts which all have a solid and profitable market
               position.
               With a starting point in group travel, TEAM BENNS has expanded its product portfolio to include skiing, safaris, cruises, escorted
               tours and comprehensive destination programs in USA/Canada and Australia/New Zealand, aimed at the +50 segments. A
               number of these product lines have also been launched in Norway under the umbrella brand, “tur.no.”
               Read more at www.team-benns.com and www.australiatur.no / usatur.no / safaritur.no / gruppetur.no




                                                      D enmark
                                                        95%


                                     2011
                                 Turnover per
                                    market
              N orway
                5%




                              Report of                                                                                                                                                                       The History
               The KILROY                               Jysk                   Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance   Cash Flow   Notes to the    Board and
Key Figures                 the Board of   KILROY                 Team Benns                                                                                                                      Addresses     and the
                 Group                              Rejsebureau                 Review     Statement    Report      Policies     Statement       Sheet    Statement    Accounts      Management
                              Directors                                                                                                                                                                         Legend
Financial Review                             16



              KILROY International A/S’ net                                   liquid assets in excess of those required for                     Events in 2012
              result in 2011 is DKK 25.4 million,                             normal operations, and they shall not accrue
                                                                                                                                                No material events have occurred after the
                                                                              debt locally or make other financial
              compared with DKK 21.6 million                                  arrangements/-agreements.
                                                                                                                                                balance sheet date, which affect the
              in 2010.                                                                                                                          assessment of the Annual Report 2011.
                                                                              The financial risk of doing business in                           Auditing
              Shareholders’ equity                                            multiple countries and currencies is managed
                                                                              according to established policies to ensure                       KPMG is sole auditor.
              The share capital remains unchanged at DKK                      that currency exposure is minimized to the
              17.8 million. Free reserves including proposed                  extent possible.                                                  SSTS A/S Annual Report
              dividend total DKK 38.1 million. Total Group
              shareholders’ equity is DKK 55.9 million at the                 KILROY International’s treasury function                          The Annual Report of KILROY International
              end of the year.                                                controls and hedges the consolidated foreign                      A/S is included in the Annual Report of SSTS
                                                                              exchange exposure.                                                A/S.
              Dividends and dividend policy
                                                                              Established procedures for reporting are in                       The Annual Report of SSTS A/S can be
              As ordinary dividend to be decided at the                       place, as are limits for managing currency                        obtained from
              Annual General Meeting, the Board                               positions.
              recommends a payment of DKK 20.0 million.                                                                                         SSTS A/S
                                                                                                                                                Knabrostræde 8
                                                                              These policies ensure that financial
              Future dividends will also be proposed with                                                                                       DK-1210 Copenhagen K
                                                                              instruments are used to limit risks.
              consideration to the KILROY Group’s
                                                                              Subsidiaries operate mainly in their own local
              expansion plans, continued consolidation and
                                                                              currencies.
              liquidity.
                                                                              In cases where the subsidiaries have foreign
              Financial management                                            exchange exposure, they hedge their
              The KILROY Group placement policy allows                        exposure via the KILROY Group’s corporate
              placement in portfolio agreements with                          treasury function.
              weighted average duration of 1-3 years and
              liquid assets in the short-term money market                    Investments
              and in publicly traded securities and mortgage
                                                                              Investments in technology are a high priority
              backed bonds with a relatively short average
                                                                              and is considered as one of the key elements
              maturity.
                                                                              for long term sustainability.
              It is the policy of the KILROY Group that the
                                                                              In the last decade KILROY has invested
              liquidity ratio always exceeds 100 in order to
                                                                              substantial amounts in software and
              ensure that all short-term liabilities can be
                                                                              hardware. Consequently, our IT platform and
              paid immediately.
                                                                              supporting systems are up to date, flexible
              It is also a policy that subsidiaries do not hold               and scalable.




                             Report of                                                                                                                                                                         The History
              The KILROY                               Jysk                    Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance    Cash Flow   Notes to the    Board and
Key Figures                the Board of   KILROY                 Team Benns                                                                                                                        Addresses     and the
                Group                              Rejsebureau                  Review     Statement    Report      Policies     Statement       Sheet     Statement    Accounts      Management
                             Directors                                                                                                                                                                           Legend
Management’s Statement                                           17



              Statement by the Board of                                       It is our opinion that the consolidated financial                 the development in the Group's and the
              Directors and Management                                        statements and the parent company financial                       Company's operations and financial matters
                                                                              statements give a true and fair view of the                       and the results of the Group's and the
                                                                              Group's and the Company's financial position                      Company's operations and financial position.
              Today, the Board of Directors have discussed
                                                                              at December 31, 2011 and of the results of                        We recommend that the annual report be
              and approved the annual report of KILROY
                                                                              the Group's and the Company's operations                          approved at the annual general meeting.
              International A/S for the financial year
                                                                              and cash flows for the financial year January 1
              January 1 – December 31, 2011.
                                                                              – December 31, 2011.
              The annual report has been prepared in
                                                                              Further, in our opinion, the report of the
              accordance with the Danish Financial
                                                                              Board of Directors gives a fair assessment of
              Statements Act.




              Copenhagen, March 28, 2012



              Board of Management




              Claus H. Hejlesen
              Managing Director


              Board of Directors




              Arnar Thorisson                      Tapio Kiiskinen                         Sigurdur Kiernan                     Claus H. Hejlesen                      Robert Doeleman
              Chairman                             Vice Chairman                                                                                                       (elected by staff)




                             Report of                                                                                                                                                                        The History
              The KILROY                               Jysk                    Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance   Cash Flow   Notes to the    Board and
Key Figures                the Board of   KILROY                 Team Benns                                                                                                                       Addresses     and the
                Group                              Rejsebureau                  Review     Statement    Report      Policies     Statement       Sheet    Statement    Accounts      Management
                             Directors                                                                                                                                                                          Legend
Independent Auditor’s Report                                              18



              To the shareholders of KILROY                                   Auditors' responsibility                                         We believe that the audit evidence we have obtained
                                                                                                                                               is sufficient and appropriate to provide a basis for our
              International A/S                                               Our responsibility is to express an opinion on the
                                                                                                                                               opinion.
                                                                              consolidated financial statements and the parent
              Independent auditors' report on the                             company financial statements based on our audit. We              Our audit has not resulted in any qualification.
              consolidated financial statements                               conducted our audit in accordance with International             Opinion
              and the parent company financial                                Standards on Auditing and additional requirements
                                                                                                                                               In our opinion, the consolidated financial statements
                                                                              under Danish audit regulation. This requires that we
              statements                                                                                                                       and the parent company financial statements give a
                                                                              comply with ethical requirements and plan and
              We have audited the consolidated financial                      perform the audit to obtain reasonable assurance as              true and fair view of the Group's and the parent
              statements and the parent company financial                     to whether the consolidated financial statements and             company's financial position at 31 December 2011
              statements of KILROY International A/S for the                  the parent company financial statements are free                 and of the results of the Group's and the parent
              financial year 1 January – 31 December 2011. The                from material misstatement.                                      company's operations and consolidated cash flows for
              consolidated financial statements and the parent                                                                                 the financial year 1 January – 31 December 2011 in
                                                                              An audit involves performing procedures to obtain                accordance with the Danish Financial Statements Act.
              company financial statements comprise accounting
                                                                              audit evidence about the amounts and disclosures in
              policies, income statement, balance sheet, cash flow
              statement and notes for the Group as well as for the
                                                                              the consolidated financial statements and the parent             Statement on the Management's
                                                                              company financial statements. The procedures                     review
              parent company. The consolidated financial
                                                                              selected depend on the auditors' judgement,
              statements and the parent company financial                                                                                      Pursuant to the Danish Financial Statements Act, we
                                                                              including the assessment of the risks of material
              statements are prepared in accordance with the                                                                                   have read the Management's review. We have not
                                                                              misstatement of the consolidated financial
              Danish Financial Statements Act.                                                                                                 performed any further procedures in addition to the
                                                                              statements and the parent company financial
                                                                                                                                               audit of the consolidated financial statements and the
              Management's responsibility for the                             statements, whether due to fraud or error. In making
                                                                                                                                               parent company financial statements. On this basis,
              consolidated financial statements                               those risk assessments, the auditors consider
                                                                              internal control relevant to the Company's                       it is our opinion that the information provided in the
              and the parent company financial                                preparation of consolidated financial statements and             Management's review is consistent with the
              statements                                                      parent company financial statements that give a true             consolidated financial statements and the parent
                                                                              and fair view in order to design audit procedures that           company financial statements.
              Management is responsible for the preparation of
              consolidated financial statements and parent                    are appropriate in the circumstances, but not for the
              company financial statements that give a true and               purpose of expressing an opinion on the effectiveness
              fair view in accordance with the Danish Financial               of the Company's internal control. An audit also
              Statements Act and for such internal control that               includes evaluating the appropriateness of accounting
              Management determines is necessary to enable the                policies used and the reasonableness of accounting
              preparation of consolidated financial statements and            estimates made by Management, as well as
              parent company financial statements that are free               evaluating the overall presentation of the
              from material misstatement, whether due to fraud or             consolidated financial statements and the parent
              error.                                                          company financial statements.


              Copenhagen, March 28, 2012

              KPMG
              Statsautoriseret Revisionspartnerselskab




              Sven Carlsen                                                    Per Lund
              State Authorised Public Accountant                              State Authorised Public Accountant


                             Report of                                                                                                                                                                        The History
              The KILROY                               Jysk                   Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance    Cash Flow   Notes to the    Board and
Key Figures                the Board of   KILROY                 Team Benns                                                                                                                       Addresses     and the
                Group                              Rejsebureau                 Review     Statement    Report      Policies     Statement       Sheet     Statement    Accounts      Management
                             Directors                                                                                                                                                                          Legend
Accounting Policies                                  19



              General                                                                                                                          Tax
              The Annual Report for 2011 for KILROY                           from the value of the net assets, the difference is,             KILROY International A/S is jointly taxed with
              International A/S is presented in accordance with               to the extent possible, allocated to the assets or               Danish subsidiaries and the parent company SSTS
              the provisions of the Danish Financial Statements               liabilities that have a higher or lower value. In                A/S. Subsidiaries are included/excluded in the joint
              Act for accounting class large-C companies.                     addition, provisions are made for the expenses                   taxation at the same time, as they are
              The Annual Report has been prepared using the                   incurred at the time of purchase.                                included/excluded in the consolidation.
              same accounting policies as last year.                          Goodwill in connection to acquisitions is capitalised            The current Danish corporation tax is allocated
                                                                              and amortised over a maximum 20-year period.                     among the jointly taxed Danish companies in
              Consolidated Accounts                                                                                                            proportion to their taxable income (full absorption
                                                                              Newly acquired or established companies are
              The consolidated accounts include the annual                                                                                     with refunds for tax losses).
                                                                              included in the consolidated accounts from the date
              accounts of the parent company; KILROY                          when control was gained.                                         Tax for the year comprises current tax, joint
              International A/S, and all subsidiaries that the                                                                                 taxation and changes in deferred tax for the year
              parent company controls directly or indirectly.                 Divested companies are included up to the date of
                                                                                                                                               including adjustments to tax rates. The tax expense
                                                                              disposal.
                                                                                                                                               relating to the profit/loss for the year is recognised
              The consolidated accounts are prepared by adding
                                                                              Other financial assets includes investments in non-              in the income statement, and the tax expense
              items of a similar nature in the accounts of KILROY
                                                                              controlled companies.                                            relating to changes directly recognised in equity is
              International A/S and its subsidiaries.
                                                                                                                                               recognised directly in equity.
              Subsidiary accounts that are included in the                                                                                     Deferred tax is provided under the liability method
              consolidated accounts are prepared in accordance                Profit and Loss Account
                                                                                                                                               and covers all temporary differences between
              with the accounting policies of the parent company.                                                                              accounting and tax values of the assets and
                                                                              Turnover
              Profit and loss statements of foreign subsidiaries are                                                                           liabilities.
                                                                              Turnover includes the year’s sales of travel products
              converted into Danish kroner (DKK) using the                    and services.                                                    Deferred tax is furthermore provided for re-taxation
              average exchange rates for the year. Balance sheet                                                                               of tax deductible losses realised in non-Danish
              items are converted at the exchange rate at the end             Revenues from individual oriented products are                   associated companies, if the re-taxation is expected
              of the year.                                                    booked at the time of invoicing, regardless of                   to be realised by the associated companies’
                                                                              departure date.                                                  departure from the Danish joint taxation scheme.
              Exchange rate adjustments of the equity of foreign
              subsidiaries at the beginning of the year, and                  Revenues from group travel products are booked in                The tax value of tax loss carry-forwards will be set
              exchange rate adjustments of the profit and loss                the accounting period that coincides with the                    off against deferred tax liabilities to the extent that
              accounts from average rates to year-end rates, are              departure date of the trip.                                      the tax losses and other tax assets are expected to
              posted against the Group shareholders’ equity. In               Cost of products sold                                            be utilised in the future taxable income. Deferred
              the consolidation of the accounts, intercompany                                                                                  tax is calculated according to applicable tax laws
              income and expenses, intercompany accounts, and                 Cost of products contains invoiced and accrued cost              and according to the expected tax rate.
              intercompany profits and losses are eliminated. The             of travel related products, services and financial
              parent company’s share in a subsidiary is calculated            arrangements.
              as its share of the subsidiary’s net assets.                    Result from shares in subsidiaries
              Upon acquisition of a subsidiary, the share of the              Net profits or losses in subsidiaries contain the
              net assets is calculated according to the Group’s               proportionate share of net profits or losses in the
              accounting policies. If the purchase price deviates             subsidiaries.




                             Report of                                                                                                                                                                       The History
              The KILROY                               Jysk                   Financial    Mgmt.'s    Auditors’   Accounting   Profit & Loss   Balance   Cash Flow   Notes to the    Board and
Key Figures                the Board of   KILROY                 Team Benns                                                                                                                      Addresses     and the
                Group                              Rejsebureau                 Review     Statement    Report      Policies     Statement       Sheet    Statement    Accounts      Management
                             Directors                                                                                                                                                                         Legend
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011
KILROY Annual Report 2011

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KILROY Annual Report 2011

  • 1. Casper from KILROY in Copenhagen visiting a school in Karauli, Rajasthan, India Annual Report 2011
  • 2. Content 2 Key Figures 3 The KILROY Group 5 Report of the Board of Directors 7 KILROY travels 10 KILROY education 11 KILROY group travel 12 Our customers dream of doing KILROY deals 13 something different, studying in a foreign country, achieving self- Jysk Rejsebureau 14 realization, exploring the world and Team Benns 15 sharing their experiences with others. Financial Review 16 We are continuously trying to fulfil Management’s Statement 17 these dreams in our very own Auditors’ Report 18 dedicated way. Accounting Policies 19 Profit & Loss Account 21 We make dreams happen! Balance Sheet 22 Cash Flow Statement 24 Notes to the Accounts 25 Board of Directors and Management 31 Addresses 32 The History and the Legend 33 This annual report with financial statements is presented in accordance with the Danish Financial Statements Act. The following is a translation of a Danish original document. The original Danish text shall be governing for all purposes and in case of any discrepancy the Danish wording shall be applicable. The Danish worded annual report is subject to approval at the ordinary general meeting on March 28, 2012, and will be filed with the Danish Commerce and Companies Agency.
  • 3. Key Figures in DKK 3 2011 2010 2009 2008 2007 Profit & Loss Account (DKK million) Turnover 1,437 1,492 1,072 1,122 1,094 EBITDA 42 35 26 22 12 EBIT 36 27 17 11 -4 Net financials 4 4 5 7 6 EBT 40 30 22 18 2 Net profit for the year 29 22 16 13 2 Balance Sheet (DKK million) C ash and bonds 198 184 193 158 162 C urrent assets 265 255 251 222 227 Total assets 291 282 262 238 253 C apital expenditure 4 23 2 4 8 Equity 56 49 40 27 30 C urrent liabilities 220 218 219 204 217 C ash flow from operating activities 35 -1 48 11 39 Key Figures EBITDA - Margin (%) EBITDA / turnover (excl. other operating income) 2.9 2.3 2.4 2.0 1.1 EBIT - Margin (%) EBIT / turnover 2.5 1.8 1.6 0.9 -0.3 Return on assets (%) EBIT / total assets 12.3 9.5 6.7 4.4 -1.5 Return on equity (%) Net profit (excl. extraordinary income/expenses) / average equity 54.6 48.8 48.5 46.4 4.6 Liquidity ratio (%) Current assets / current liabilities 120.4 117.1 114.6 108.6 104.9 Equity ratio (%) Equity (excl. minority interests) / total assets 19.2 17.5 15.3 11.2 11.8 Earnings per share (DKK) Net profit (excl. extraordinary income/expenses) / number of shares 161.2 122.3 90.6 73.3 8.8 C ash flow per share (DKK) Cash flow from operating activities / number of shares 196.3 -4.7 267.9 62.0 219.5 Proposed dividend (DKK million) 20.0 19.0 14.0 17.0 1.5 Average number of full-time employees (FTE) 311 324 280 304 318 Note. Due to the merger of KILROY Denmark and Jysk Rejsebureau per 1 January 2010 the key figures for the years 2010-2011 are not fully comparable to the years 2007-2009 Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 4. Key Figures in EUR 4 2011 2010 2009 2008 2007 Profit & Loss Account (EUR million) Turnover 192.9 200.3 144.0 150.4 146.8 EBITDA 5.6 4.7 3.5 3.0 1.7 EBIT 4.8 3.6 2.3 1.4 -0.5 Net financials 0.6 0.5 0.6 1.0 0.8 EBT 5.4 4.1 3.0 2.4 0.3 Net profit for the year 3.9 2.9 2.2 1.8 0.2 Balance Sheet (EUR million) C ash and bonds 26.6 24.7 25.9 21.3 21.7 C urrent assets 35.7 34.2 33.8 29.7 30.5 Total assets 39.1 37.9 35.3 32.0 33.9 C apital expenditure 0.5 3.1 0.3 0.5 1.1 Equity 7.5 6.6 5.4 3.6 4.0 C urrent liabilities 29.6 29.2 29.5 27.4 29.0 C ash flow from operating activities 4.7 -0.1 6.4 1.5 5.3 Key Figures EBITDA - Margin (%) EBITDA / turnover (excl. other operating income) 2.9 2.3 2.4 2.0 1.1 EBIT - Margin (%) EBIT / turnover 2.5 1.8 1.6 0.9 -0.3 Return on assets (%) EBIT / total assets 12.3 9.5 6.7 4.4 -1.5 Return on equity (%) Net profit (excl. extraordinary income/expenses) / average equity 54.6 48.8 48.5 46.4 4.6 Liquidity ratio (%) Current assets / current liabilities 120.4 117.1 114.6 108.6 104.9 Equity ratio (%) Equity (excl. minority interests) / total assets 19.2 17.5 15.3 11.2 11.8 Earnings per share (EUR) Net profit (excl. extraordinary income/expenses) / number of shares 21.6 16.4 12.2 9.8 1.2 C ash flow per share (EUR) Cash flow from operating activities / number of shares 26.4 -0.6 36.0 8.3 18.9 Proposed dividend (EUR million) 2.7 2.6 1.9 2.3 0.2 Average number of full-time employees (FTE) 311 324 280 304 318 Note. Due to the merger of KILROY Denmark and Jysk Rejsebureau per 1 January 2010 the key figures for the years 2010-2011 are not fully comparable to the years 2007-2009 Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 5. The KILROY Group 5 KILROY International A/S heads a European-based Own Operations group of companies that are leading in the segments in which they operate. The Group operates several brands in six markets, and DK employs nearly 400 people. FI Brands and Competence IS The KILROY Group believes in the importance of strong brands to NL create long-term benefits for our customers and for our company. We NO constantly allocate resources to expand our knowledge of customer SE needs and preferences. This knowledge is integrated into our branding process to create a clear and unique position in the minds of Operations through Cooperation our customers. This brand value is further supported by the high competence of our staff SkiTravelGroup who, together, comprise a platform of specialists that is regarded as an authority by our customers. DK Operation SE The KILROY Group‘s activities are separated into a number of business areas which have full profit & loss responsibility. Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 6. The KILROY Group 6 Legal Structure as per March 28, 2012 Locations Amsterdam  Bergen  Copenhagen  Gothenburg  KILROY International A/S Groningen  Helsinki  Holstebro  Lund  Odense  Oslo  (Denmark) Reykjavik  Stockholm  Trondheim  Turku  Utrecht  Uppsala  Aalborg  Aarhus 57% Horizons A/S (Denmark) 100% OY KILROY Finland AB (Finland) 100% KILROY Iceland ehf. (Iceland) 100% KILROY Norway AS (Norway) 100% KILROY Sweden AB (Sweden) 100% KILROY Netherlands B.V. (Netherlands) 100% KILROY group travel A/S (Denmark) 40% OurWorld A/S (Denmark) 27.6% SkiTravelGroup (Denmark) Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 7. Report of the Board of Directors 7 The KILROY Group delivered a robust Income, the improvement of EBITDA is Distribution result for the year 2011. 45%. The self-service sales channel continues Turnover reached DKK 1,437 million The above-mentioned reclassification also to grow, and this channel is often the compared to DKK 1,492 million in affected the turnover with DKK 51 first step in a chain of sales transactions. 2010. million, which balances the turnover in Sales channels offering personal Operating profit (EBITDA) was DKK 2011 with 2010. counselling are important to travellers 42 million, up from DKK 35 million in The EBITDA development for the KILROY planning long and complicated journeys, 2010. Group is shown in the chart below. and to very young travellers preparing The KILROY Group closed 2011 with their first trip. These channels must a profit before tax (EBT) of DKK 40 develop constantly in order to ensure million, which equals a return on significant and relevant value equity of 55% compared to 49% in propositions. EBITDA 2010. 45 3,5% In regard to physical sales locations, the The financial result of the KILROY 40 EBITDA mDKK number remained unchanged during 3,0% 2011. The Utrecht sales location has Group has met the targets for both 35 EBITDA % sales and profitability, and the Board been relocated and plans have been 2,5% of Directors considers this 30 made to relocate the Lund location. In development satisfactory. 25 2,0% general, larger units have proven essential in developing valued 42 The improved 2011 profitability stems 20 1,5% competences. 35 from several areas of the KILROY Group. 15 However, the Team Benns activities in 26 1,0% 10 22 The unique youth and student ticket Denmark and KILROY in Norway have 12 0,5% For several decades, the KILROY Group shown particularly strong development. 5 has been active in SATA (Student Air The Danish company Horizons, which 0 0,0% Travel Association), which has facilitated holds the merged operations of KILROY 2007 2008 2009 2010 2011 travel opportunities for students and Denmark and Jysk Rejsebureau, has also young people. Originally, this type of developed considerably and is now travel was conducted on the SATA contributing to the Group’s result in member’s own flight ticket stock, and accordance with expectations. settlement was made after the ticket was Market environment The increase in EBITDA must be seen in flown. This is also known as the flown the context that 2010 included a one-off 2011 offered its usual share of external revenue concept. The SATA ticket met income of DKK 6.8 million due to events that impacted the industry. That the demands of a special segment of reclassification of certain business aside, the market environment was students and other young people who segments. Adjusted for this one-off generally positive. often travel for longer periods. Those Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 8. Report of the Board of Directors 8 demands are affordable prices and a high merged company, which has been named KILROY uses mainstream technology in degree of flexibility. SkiTravelGroup. In addition to Højmark all parts of the IT infrastructure. The KILROY Group is unyielding in Rejser and Team Benns Ski, The majority of operational IT costs are keeping these demands in focus. SkiTravelGroup also operates the ski based on long-term maintenance However, the Group is also moving to brands ClickSki.com and Lion Alpin. See agreements ensuring ongoing updates, streamline the business to meet the page 6. and adoption of the newest market suppliers’ demand for seamless In August 2011, KILROY group travel A/S trends and developments. integration. This is pursued via industry divested its 15% stake in the Danish standard settlement procedures ensuring charter company Primo Tours A/S. cost-efficiency both for KILROY and the Organisation airlines. At the end of 2011, KILROY Iceland ehf. The average number of employees was established as a fully-owned The unique youth and student ticket has (fulltime equivalent) in 2011 was 311 subsidiary of KILROY International A/S. been the instrument for serving more compared to 324 in 2010. The main than 10,000 young people while en route driver for the reduction has been the in 2011. This service is primarily provided Brands & business areas transfer of staff to SkiTravelGroup in online from a central service team in During 2011, Team Benns further connection with the merger between Copenhagen. expanded its activities in Norway. Team Benns Ski and Højmark Rejser. Safaritur.no and USAtur.no have been Mergers & acquisitions added to the sub-brand “tur.no.” Once again, there are many reasons to thank our employees for their effort in As of January 1, 2011, KILROY group KILROY also expanded during 2011 by 2011. The continuous improvement of travel A/S (Team Benns) acquired 40% of adding KILROY deals to its business. See profitability has many sources - first and OurWorld A/S – a Danish-based travel more about “deals” on page 14. foremost a vigorous and determined company specialised in guided group organisation! tours. IT & other investments The KILROY Group sees the competences Also from January 1, 2011, KILROY The KILROY Group will continue to make of the sales organisation as imperative Invest A/S was merged into KILROY investments in businesses and assets for our future success. Consequently, International A/S in order to simplify and that facilitate long-term growth and resources are sharply focused on training optimise the business operation. Changes development. and upgrading the organisation. in Danish legislation made this merger Investments in IT remain a focus area. Investments in IT technology and the relevant. Thus an internal project was launched in optimisation of work processes are seen As of May 1, 2011, all skiing activities in 2011 with the purpose of developing a as an integral part of this development in the brand Team Benns Ski were merged new, enhanced selling point. A beta- order to reduce average transaction with Højmark Rejser. In return, KILROY version was released in the beginning of costs, and to save employees’ time and group travel A/S now owns 27.6% of the 2012 and initial test results are positive. focus for creating customer value. Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 9. Report of the Board of Directors 9 The chart below illustrates the understanding and respect among However, KILROY believes that education development in the number of employees cultures. However, the nature of the in a broad context is as important today and sales per employee. business also involves a significant as it was then. amount of air transportation, which To support this vision, it was decided in carries a certain environmental impact. December 2011 to establish the KILROY Employees mDKK The KILROY Group does not have an Foundation. 350 5,0 official written policy for social The purpose of the 4,5 responsibility, consequently concrete foundation is to 300 4,0 results regarding the work with social contribute to the responsibility cannot be presented at this development of 250 3,5 stage. However, the KILROY organisation international 200 3,0 has developed a Code of Conduct that understanding through supporting 2,5 was implemented in 2011 in all educational activities throughout the 150 companies of the KILROY Group. The world. 2,0 purpose of the code is to clarify how all 1,5 Initially, the KILROY Foundation received 100 individuals in the KILROY Group should a gift from KILROY International of DKK 1,0 conduct business matters. Initially, the 1,000,000 (EUR 130,000). 50 main focus has been on local issues, e.g., 0,5 general legislation, gender justice, 0 0,0 working environment and environmental Shareholder information 2007 2008 2009 2010 2011 consciousness. The ownership structures remained Number of FTE Turnover per FTE This work will proceed, and issues such unchanged during 2011. The Danish as illness, supplier evaluation and company, SSTS A/S, holds 100% of the corruption are expected to be included in shares in KILROY International A/S. the code. SSTS A/S currently has no other activities than the ownership of the Corporate Social Responsibility KILROY Foundation KILROY Group. SSTS A/S is owned by a It is a goal of the KILROY Group that Some of the companies that form the group of Nordic investors who have, or employees, suppliers and customers all KILROY Group were founded after World have had, management positions within pursue their best endeavours in a War II in an atmosphere of quest for the Group. manner that supports the neighbouring broader understanding between cultures. community and, to the extent possible, This was pursued through the exchange Expectations for 2012 limits any negative impact on the of students. It may be argued that the The expectation for 2012 is that the environment. globalisation of the world today offers KILROY Group will deliver a result close The KILROY Group business by its very intercultural interaction far beyond what to the result of 2011, save for external nature facilitates and builds the students in the forties dreamed of. events beyond the control of the Group. Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 10. KILROY travels 10 KILROY travels has built a solid reputation as the leading specialist in youth and student travel. We specialise in tailor-made packages. Our sales consultants are experts at putting together complex flight itineraries and round- the-world trips. And just as importantly, they are passionate about travelling. With KILROY, customers get the best of both worlds: expert personal service from our sales consultants, and self-service through the KILROY website. Read more at www.kilroy.eu Sweden D enmark 19% 23% 2011 Turnover per market Finland N orway 14% 31% N etherlands 13% Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 11. KILROY education 11 KILROY education is a strong brand in the student market, offering counselling to students who wish to study abroad. KILROY education works closely with recognised universities throughout the world, offering primarily fulltime degree programmes. Based on 15 years of experience, KILROY education is constantly expanding. We now offer our services in all five Nordic markets, as well as in the Netherlands. KILROY education is also launched in the Icelandic market in 2011 providing online services with local support during the ongoing startup phase. Read more at www.kilroy.eu D enmark 12% Finland Sweden 10% 35% 2011 N etherlands Turnover per 9% market N orway 34% Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 12. KILROY group travel 12 KILROY group travel maintains a dominant position in the Nordic market, specialising in youth and student educational travel. Our market share has grown steadily, and we are both ensuring and building upon our strong position by focusing on concept development and staff competence. The concept, “Go beyond sightseeing,” has been developed in collaboration with our target group, the teachers. The concept is to provide them with educational material to be used both before and during their study trip, enabling them to save time on preparation and strengthen the educational content in the order to justify the costs. Read more at www.kilroygroups.com Sweden 8% D enmark 38% N orway 2011 32% Turnover per market Finland 22% Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 13. KILROY deals 13 KILROY deals is a new brand being launched across the KILROY markets offering discounts relevant for students and youth in their daily life. KILROY deals is a development of the ISIC card (International Student Identity Card), which KILROY has represented across the Nordic countries for more than 40 years. ISIC is supported by UNESCO, has over 4 million card holders and gives access to over 40,000 benefits worldwide. Read more soon at kilroy.eu Key Figures The KILROY Report of the Board of KILROY Jysk Team Benns Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Addresses 13 The History and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 14. Jysk Rejsebureau 14 Jysk Rejsebureau has been tailoring tours for the adventurous traveller for more than 25 years. Our sales consultants are experienced travellers themselves, and they focus on giving customers the opportunity to experience areas that are often found only where the asphalt ends and the roads turn into trails. We love to compose trips with a high content of “feeling the world” – trips that are unique in experience yet affordable. Read more at www.jr.dk D enmark 100% 2011 Turnover per market Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 15. Team Benns 15 Team Benns is a Danish travel agency specializing in a number of unique concepts which all have a solid and profitable market position. With a starting point in group travel, TEAM BENNS has expanded its product portfolio to include skiing, safaris, cruises, escorted tours and comprehensive destination programs in USA/Canada and Australia/New Zealand, aimed at the +50 segments. A number of these product lines have also been launched in Norway under the umbrella brand, “tur.no.” Read more at www.team-benns.com and www.australiatur.no / usatur.no / safaritur.no / gruppetur.no D enmark 95% 2011 Turnover per market N orway 5% Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 16. Financial Review 16 KILROY International A/S’ net liquid assets in excess of those required for Events in 2012 result in 2011 is DKK 25.4 million, normal operations, and they shall not accrue No material events have occurred after the debt locally or make other financial compared with DKK 21.6 million arrangements/-agreements. balance sheet date, which affect the in 2010. assessment of the Annual Report 2011. The financial risk of doing business in Auditing Shareholders’ equity multiple countries and currencies is managed according to established policies to ensure KPMG is sole auditor. The share capital remains unchanged at DKK that currency exposure is minimized to the 17.8 million. Free reserves including proposed extent possible. SSTS A/S Annual Report dividend total DKK 38.1 million. Total Group shareholders’ equity is DKK 55.9 million at the KILROY International’s treasury function The Annual Report of KILROY International end of the year. controls and hedges the consolidated foreign A/S is included in the Annual Report of SSTS exchange exposure. A/S. Dividends and dividend policy Established procedures for reporting are in The Annual Report of SSTS A/S can be As ordinary dividend to be decided at the place, as are limits for managing currency obtained from Annual General Meeting, the Board positions. recommends a payment of DKK 20.0 million. SSTS A/S Knabrostræde 8 These policies ensure that financial Future dividends will also be proposed with DK-1210 Copenhagen K instruments are used to limit risks. consideration to the KILROY Group’s Subsidiaries operate mainly in their own local expansion plans, continued consolidation and currencies. liquidity. In cases where the subsidiaries have foreign Financial management exchange exposure, they hedge their The KILROY Group placement policy allows exposure via the KILROY Group’s corporate placement in portfolio agreements with treasury function. weighted average duration of 1-3 years and liquid assets in the short-term money market Investments and in publicly traded securities and mortgage Investments in technology are a high priority backed bonds with a relatively short average and is considered as one of the key elements maturity. for long term sustainability. It is the policy of the KILROY Group that the In the last decade KILROY has invested liquidity ratio always exceeds 100 in order to substantial amounts in software and ensure that all short-term liabilities can be hardware. Consequently, our IT platform and paid immediately. supporting systems are up to date, flexible It is also a policy that subsidiaries do not hold and scalable. Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 17. Management’s Statement 17 Statement by the Board of It is our opinion that the consolidated financial the development in the Group's and the Directors and Management statements and the parent company financial Company's operations and financial matters statements give a true and fair view of the and the results of the Group's and the Group's and the Company's financial position Company's operations and financial position. Today, the Board of Directors have discussed at December 31, 2011 and of the results of We recommend that the annual report be and approved the annual report of KILROY the Group's and the Company's operations approved at the annual general meeting. International A/S for the financial year and cash flows for the financial year January 1 January 1 – December 31, 2011. – December 31, 2011. The annual report has been prepared in Further, in our opinion, the report of the accordance with the Danish Financial Board of Directors gives a fair assessment of Statements Act. Copenhagen, March 28, 2012 Board of Management Claus H. Hejlesen Managing Director Board of Directors Arnar Thorisson Tapio Kiiskinen Sigurdur Kiernan Claus H. Hejlesen Robert Doeleman Chairman Vice Chairman (elected by staff) Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 18. Independent Auditor’s Report 18 To the shareholders of KILROY Auditors' responsibility We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our International A/S Our responsibility is to express an opinion on the opinion. consolidated financial statements and the parent Independent auditors' report on the company financial statements based on our audit. We Our audit has not resulted in any qualification. consolidated financial statements conducted our audit in accordance with International Opinion and the parent company financial Standards on Auditing and additional requirements In our opinion, the consolidated financial statements under Danish audit regulation. This requires that we statements and the parent company financial statements give a comply with ethical requirements and plan and We have audited the consolidated financial perform the audit to obtain reasonable assurance as true and fair view of the Group's and the parent statements and the parent company financial to whether the consolidated financial statements and company's financial position at 31 December 2011 statements of KILROY International A/S for the the parent company financial statements are free and of the results of the Group's and the parent financial year 1 January – 31 December 2011. The from material misstatement. company's operations and consolidated cash flows for consolidated financial statements and the parent the financial year 1 January – 31 December 2011 in An audit involves performing procedures to obtain accordance with the Danish Financial Statements Act. company financial statements comprise accounting audit evidence about the amounts and disclosures in policies, income statement, balance sheet, cash flow statement and notes for the Group as well as for the the consolidated financial statements and the parent Statement on the Management's company financial statements. The procedures review parent company. The consolidated financial selected depend on the auditors' judgement, statements and the parent company financial Pursuant to the Danish Financial Statements Act, we including the assessment of the risks of material statements are prepared in accordance with the have read the Management's review. We have not misstatement of the consolidated financial Danish Financial Statements Act. performed any further procedures in addition to the statements and the parent company financial audit of the consolidated financial statements and the Management's responsibility for the statements, whether due to fraud or error. In making parent company financial statements. On this basis, consolidated financial statements those risk assessments, the auditors consider internal control relevant to the Company's it is our opinion that the information provided in the and the parent company financial preparation of consolidated financial statements and Management's review is consistent with the statements parent company financial statements that give a true consolidated financial statements and the parent and fair view in order to design audit procedures that company financial statements. Management is responsible for the preparation of consolidated financial statements and parent are appropriate in the circumstances, but not for the company financial statements that give a true and purpose of expressing an opinion on the effectiveness fair view in accordance with the Danish Financial of the Company's internal control. An audit also Statements Act and for such internal control that includes evaluating the appropriateness of accounting Management determines is necessary to enable the policies used and the reasonableness of accounting preparation of consolidated financial statements and estimates made by Management, as well as parent company financial statements that are free evaluating the overall presentation of the from material misstatement, whether due to fraud or consolidated financial statements and the parent error. company financial statements. Copenhagen, March 28, 2012 KPMG Statsautoriseret Revisionspartnerselskab Sven Carlsen Per Lund State Authorised Public Accountant State Authorised Public Accountant Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend
  • 19. Accounting Policies 19 General Tax The Annual Report for 2011 for KILROY from the value of the net assets, the difference is, KILROY International A/S is jointly taxed with International A/S is presented in accordance with to the extent possible, allocated to the assets or Danish subsidiaries and the parent company SSTS the provisions of the Danish Financial Statements liabilities that have a higher or lower value. In A/S. Subsidiaries are included/excluded in the joint Act for accounting class large-C companies. addition, provisions are made for the expenses taxation at the same time, as they are The Annual Report has been prepared using the incurred at the time of purchase. included/excluded in the consolidation. same accounting policies as last year. Goodwill in connection to acquisitions is capitalised The current Danish corporation tax is allocated and amortised over a maximum 20-year period. among the jointly taxed Danish companies in Consolidated Accounts proportion to their taxable income (full absorption Newly acquired or established companies are The consolidated accounts include the annual with refunds for tax losses). included in the consolidated accounts from the date accounts of the parent company; KILROY when control was gained. Tax for the year comprises current tax, joint International A/S, and all subsidiaries that the taxation and changes in deferred tax for the year parent company controls directly or indirectly. Divested companies are included up to the date of including adjustments to tax rates. The tax expense disposal. relating to the profit/loss for the year is recognised The consolidated accounts are prepared by adding Other financial assets includes investments in non- in the income statement, and the tax expense items of a similar nature in the accounts of KILROY controlled companies. relating to changes directly recognised in equity is International A/S and its subsidiaries. recognised directly in equity. Subsidiary accounts that are included in the Deferred tax is provided under the liability method consolidated accounts are prepared in accordance Profit and Loss Account and covers all temporary differences between with the accounting policies of the parent company. accounting and tax values of the assets and Turnover Profit and loss statements of foreign subsidiaries are liabilities. Turnover includes the year’s sales of travel products converted into Danish kroner (DKK) using the and services. Deferred tax is furthermore provided for re-taxation average exchange rates for the year. Balance sheet of tax deductible losses realised in non-Danish items are converted at the exchange rate at the end Revenues from individual oriented products are associated companies, if the re-taxation is expected of the year. booked at the time of invoicing, regardless of to be realised by the associated companies’ departure date. departure from the Danish joint taxation scheme. Exchange rate adjustments of the equity of foreign subsidiaries at the beginning of the year, and Revenues from group travel products are booked in The tax value of tax loss carry-forwards will be set exchange rate adjustments of the profit and loss the accounting period that coincides with the off against deferred tax liabilities to the extent that accounts from average rates to year-end rates, are departure date of the trip. the tax losses and other tax assets are expected to posted against the Group shareholders’ equity. In Cost of products sold be utilised in the future taxable income. Deferred the consolidation of the accounts, intercompany tax is calculated according to applicable tax laws income and expenses, intercompany accounts, and Cost of products contains invoiced and accrued cost and according to the expected tax rate. intercompany profits and losses are eliminated. The of travel related products, services and financial parent company’s share in a subsidiary is calculated arrangements. as its share of the subsidiary’s net assets. Result from shares in subsidiaries Upon acquisition of a subsidiary, the share of the Net profits or losses in subsidiaries contain the net assets is calculated according to the Group’s proportionate share of net profits or losses in the accounting policies. If the purchase price deviates subsidiaries. Report of The History The KILROY Jysk Financial Mgmt.'s Auditors’ Accounting Profit & Loss Balance Cash Flow Notes to the Board and Key Figures the Board of KILROY Team Benns Addresses and the Group Rejsebureau Review Statement Report Policies Statement Sheet Statement Accounts Management Directors Legend