2. Meaning
Two- way process of reaching
mutual understanding, in which
participants not only exchange
information but also create and
share meaning.
3. Definition
According to “William Scot”-
“ Communication is a process
which involves the transmission
and accurate replication of ideas
ensured by feedback for the
purpose of eliciting actions which
will accomplish organizational
goals.”
6. Barriers to communication
Semantic
barriers
• Lack of common
language
• Poor vocabulary
• Faulty translatiom
• Poor knowledge
of grammar
Organization
al barriers
• Line of hierarchy
• Strict rules &
regulations
• Wrong medium of
communication
• Overload of
communication
Physical
barriers
• Noise
• Time
• Distance
• Gender
Psychologica
l barriers
Difference in
perception
Poor listening
skills
Lack of
feedback
Emotional
barrier
Cultural barriers
7.
8. Clarity
Complete
Education
Right attitude
Two-way communication
Followed up by feedback
Appropriate media
Due consideration of human & physical conditions