1. Tuesday, 10 January 12

2. Brief
Promote Singapore Airlines’ KrisWorld in-flight
entertainment.
Tuesday, 10 January 12

3. Problem
Going on long-haul flights can be a pain. With only
your seat and next door ‘neighbour’, there’s nothing
much you can do apart from sleep and stare out the
window.
Tuesday, 10 January 12

4. Insight
Singapore Airlines is one of the first airlines to have
updated their in-flight entertainment and fitted some
of the biggest TV screens - ranging from Economy to
Suites/First Class.
Tuesday, 10 January 12

5. Online
Invite YouTube viewers
to enter full-screen to
experience the screen size
that SIA has got.
Tuesday, 10 January 12

6. Print
Depending on media and flight class, we target potential customers by showing
them literally how big the size of the screen they’ll be gettingwhen flying with SIA.
Tuesday, 10 January 12

7. Print
An example for Business Class.
We’d use this print in targeted magazines and papers
such as The Economist, The Financial Times and etc.
Tuesday, 10 January 12

8. In-Store
To further promote the screen, SIA
would collaborate with Starbucks to
create a whole new experience for
coffee drinkers and flyers.
These screens would be available
for rent at selected Starbucks outlets.
Customers will be able to utilise a bigger
screen when sipping coffee on a rainy day.
Tuesday, 10 January 12

9. Frequent Flyer/Buyer
For customers flying with Singapore Airlines, they’ll
be able to enjoy their usual drinks from Starbucks on
flights and in lounges.
Frequent Flyer Programme KrisFlyer from SIA can
be used for discounts and to purchase drinks in Starbucks.
Customers could also collect points from Starbucks
which would then accumulate to KrisFlyer points.
Tuesday, 10 January 12