Intro To Adventure Tourism

Adventure Tourism Adventuretourism.wordpress.com Hillary Jenkins, Otago Polytechnic 2008

+ What is it ? Who does it ? Adventure Tourism

Definition: Tourism that combines physical activity, cultural exchange, or interaction and an engagement with nature

Adventure Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object]

Mountaineering Trekking Walking Bungee jumping Rock climbing White water rafting Kayaking Canoeing Fishing jungle Visit safaris Hang gliding Paragliding Mountain biking Road cycling Skiing snowboarding Ski mountaineering Scuba diving Snorkelling Wind surfing Caving cooking Staying on a sheep farm Bird & animal watching… this list goes on and on and on…

Activities are linked to places ,[object Object],[object Object],[object Object],[object Object]

Adventure can be broken into 2 parts ,[object Object],[object Object],Adventure Tourism

Soft Adventure ,[object Object],[object Object],[object Object]

Examples of soft adventure: ,[object Object],[object Object],[object Object]

Check out the following websites: www.advsouth.co.nz www.flyingkiwi.com – watch the youtube clip www.countrywalkers.com – look at the Destination Slideshows www.puretrailsnewzealand.co.nz www.wildernesslodge.co.nz Who do you think are the target audiences?

Hard Adventure … ,[object Object],[object Object],[object Object],[object Object]

Examples of hard adventure: ,[object Object],[object Object],[object Object]

Who do you think are the target audiences? ,[object Object],[object Object],[object Object],[object Object],[object Object],Check out these websites :

Why?? Hard adventure appeals to a more specific audience Hard adventure

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hard adventure

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why is Soft adventure is the most popular form of Adventure Tourism ?

In Summary… ,[object Object],[object Object],[object Object]

Intro To Adventure Tourism

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