The top trends for mobile marketing from augmented reality to mobile couponing.

1. The Top 7 Mobile Marketing Trends for 2011 Presented by: Hillary Bressler Founder, CEO .Com Marketing A Top 100 Interactive Agency Nationwide www.commarketing.com 1.866.266.6584

2. The World Has Not Changed It’s Just Mobile Just Enhanced http://www.flickr.com/photos/prawnpie/3572053135/ www.dancewithshadows.com/aviation/wp-content/...

3. 4.6 billion Mobile phones wordwide CBS News- Feb. 15, 2010

4. 79.3% Of U.S. users have a Mobile phone 2010 eMarketer

5. 35% Of the smartphone market share goes to Blackberry. That is changing…. 2010 eMarketer

6. 3x market share increase for Android in last three quarters of 2010. 2010 eMarketer

7. 10.9% Increase in internet growth from 2008 to 2009 due to smartphone ownership. 2010 eMarketer

8. 39% Of all mobile users have smartphones As of April 2010

11. 11,000 Travel iphone apps available As of April 2010

12. 54% of consumers used their smartphone to access a travel site Eye on Travel- May 2010

13. 40% of smartphone owners do leisure travel research on their mobile devices As of April 2010

14. 25% Have booked travel on their mobile devices Emarketer -April 2010

15. 25% of global hoteliers are planning to create an iphone app in 2010 Hospitality eBusiness Strategies-April 2010

17. Yes, according to WIRED Magazine Summer 2010

18. 7 Trends To Watch in 2011

19. #1 2D barcode scanning A new kind of bar code that can be displayed anywhere. When you scan a Tag with your mobile phone, it will automatically open a webpage, display a message, or dial a number.

22. Virgin Blue offers mobile check-in, seat selection and boarding via 2D barcode scanning on personal handheld mobile devices for Virgin Blue passengers travelling on direct flights between Sydney, Melbourne and Brisbane. 26 Apr 2010

23. Consumers can show the American Airlines bar code on their mobile phone without having to print and present a paper boarding pass. The airline has 27 airports that have paperless boarding passes. Mobile Marketer - March 12, 2010

24. July 29, 2009 issue of Sports Illustrated had 2D bar code at the right, which unlocked 14 extra swimsuit pictures.

25. The 2D bar code produced over 100,000 engagements with readers who scanned the tags for video on the swimsuit models out of 23 million adults who read SI weekly www.mobilemarketer.com

26. The technology was a perfect fit for the Greater Fort Lauderdale CVB, whose primary goal in its advertising was to drive consumers to their website, sunny.org.

27. Travel Applications for 2d Barcodes Museums and Attractions Interactive Exhibits Restaurants Transit Education Sports When readers scanned a Tag accompanying an article by teaching professional Butch Harmon, they were taken instantly to a video lesson

28. You Will Start To See These Everywhere

30. Considering that most people would rather lose their wallet than misplace their cell phone, it’s fitting that the next trend is…..

31. #2 Digital Wallet You may never have to use a leather wallet again. United States alone, mobile shopping rose from $396 million in 2008 to $1.2 billion in 2009.

32. Bargain hunting has become extremely popular with apps like RedLaser that allow users to scan product bar codes and discover it’s various prices at different retailers.

33. Mobile ticketing, where customers can order, pay for, and validate tickets anywhere or anytime from their cell phones. Mobile ticketing transactions are expected to exceed $100 billion world wide by 2012, according to Juniper Research.

34. #3 Mobile Coupons High redemption rates by very engaged customers make this very appealing to retailers.

38. Location puts you in the palm of consumers’ hand near the point of purchase.

40. #5 Tablets Tablets are changing the face of mobility and computing. By 2015, Forrester projects that tablets will represent 23% of all PC sales.

42. For marketers, tablets’ bigger screens promise more immersive experiences.

43. We often see double consumption and usage on touchscreen devices versus non-touch interfaces.

45. On Thursday, April 29, 2010 The Netherlands Board of Tourism and Conventions launched Holland Layer in the Layar app for iPhone and Androit.

46. What is Layar? Layar is a free Augmented Reality application for iPhone and Android smart phones. When Layar is activated and you point your phone in any direction, Layar will use your camera feed to display layer specific information via a transparent filter.

47. For example, if you were to stand in Amsterdam , you could simply hold up your mobile device, point the Holland-Layer toward it and instantly find interesting nearby attractions and directions

48. Sparkling Queens day launch, April 2010 Netherlands Tourism linked a one-time Holland layer campaign to the Queen's Birthday in the Netherlands. Five diamonds were “hidden” in four Dutch cities in the Holland layer. The first five people to use Holland layer and find the locations will win a Gassan diamond.

49. #7 Apps App is short for Application software

51. Amsterdam iPhone app by the Netherlands Board of Tourism Is was one of the first and is still one of the best destination apps currently available.

52. Hotels Near Me offers a more generic search system of hotels in your area. Simply enter your location, or let it detect where you are using GPS - and it'll provide a list of all hotels in your vicinity. Then, complete the entire booking process right inside the app.

53. The growth of travel applications is a huge trend in mobile marketing. Travelocity recently released an iPhone app that allows you to book hotels directly :

54. Wikitude Drive, the first mobile Augmented Reality (AR) satellite navigation system with global coverage. The system works by attaching your mobile phone on top of your dash board looking at the road. The application then overlays video captured through the camera with driving instructions. This allows users to literally drive through their phone, watching the road even while they are looking at directions.

55. The secret to seeing of what is coming next is to pay close attention to the spaces where all rules are being broken.

56. Presented by Hillary Bressler CEO/Founder, .Com Marketing email: bressler@commarketing.com web: www.commarketing.com email: bressler@commarketing.com web: www.commarketing.com slideshare: www.slideshare.net/hillarybressler twitter: @hillarybressler