Social Media has emerged as one of the best marketing phenomenon in the last few years and social media optimization is a process of gaining traffic through social media sites. Social media optimization services helps in adding to the brand value of your website. It's a word of mouth marketing technique where your customers become you active marketing agents. They are continuously covering social media sites to get news, updates and offers from their favourite brands. For example, Facebook is a full-blown social networking site that allows for sharing updates, photos, events and a various other activities. Similarly you can cash in on other popular social media sites using social media marketing services.

1. 09

2. SOCIAL MEDIA FOR BUSINESS

3. What is Social Media?
Social media are the various forms of user generated
content and the collection of websites and applications
that enable people to interact and share information
online
• Social networking sites (Facebook, Twitter, Myspace)
• Blogs (Wordpress)
• Video sharing sites (YouTube)
• Photo sharing sites (Flickr)
• Crowdsourcing (Wikipedia)
• User reviews (Amazon, Yelp)
• Social bookmarking (Digg, del.icio.us)

4. Why is social media so important for
businesses?
• It finds you customers and builds clientele
• It gives businesses the ability to find out what
people are saying about them (and others) in
their industries
• It introduces your brand
• It gives you feedback about your brand
• It provides a test audience (vs. focus groups)
• Solidifies your reputation as a valuable and
knowledgeable resource

5. FACEBOOK

6. Why Facebook?
• According to a recent report by Merchant Circle,
70% of businesses use Facebook. This is a 20%
increase over the last year.
• For the first time ever, Facebook is being used
more than Google for online marketing
• Facebook updates are three more times effective
than Tweets to propel online business
• Facebook dominates the check-in space with 32%
of businesses using this feature (vs. Foursquare)

7. YOUR FACEBOOK PAGE:
• Create the page using
name, logo, and
branding
• Use as an outlet to
display and share
information in a fun,
informal way (in
conjunction with your
homepage)
• Form relationships with
people in your industry
(and your clients’ clients)
• Showcase the “real”
side of your business

8. What do you talk about?
EVERYTHING

9. Content Ideas
• News – Is there anything going on internally worth sharing?
Upcoming events? New hires? Announcements?
• Industry trends/news –What are the current trends? News
posts can be funny, shocking, serious, entertaining. It makes
you look like an expert.
• Client news – Great way to promote upcoming client events
and campaigns. It lets people know who you’re working with
and for whom.
• Past achievements – what were some of your greatest
accomplishments? Brag about yourself.

10. Facebook: Vanity URL
• Vanity URL:
- www.facebook.com/tiffanysmansfield
- www.facebook.com/RehobothFamilyLife
• Share your business on Facebook easily with
friends, family, co-workers, and other Facebook
users
• Increases your SEO when people enter your
business and/or name on Google, Yahoo, or
similar search engine sites

11. Facebook
• 750 million Show people who you are in 5-10 seconds with a Landing Page
people are
on Facebook
– make a 1st
impression.
• A snapshot
of your
business and
what it’s all
about

12. CUSTOMIZING YOUR FACEBOOK
• Custom Tabs (Events, • “Tagging” clients you
What’s New, Our Work, work with,
Join the Mailing List) organizations you’re
• Add photos and videos part of, and businesses
of your staff at work you’re interested in
and around the • Provide links to your
community (events, homepage, Twitter,
conferences, etc) LinkedIn, YouTube, etc.
• Upload and reach • Update daily!
potential contacts
using your email lists

13. THE FACEBOOK VOICE
• Establishing yourself as an expert in the field is crucial,
especially when promoting your business via social media.
• Build trust and credibility among followers and online users
- in the future they will come to rely on you when issues
arise or they need help with a project.
• Provide valuable content to online audiences - and often.
Think industry news, upcoming events, and IGS day-to-day
occurrences.
• Be enthusiastic and conversational - Promote your culture!

14. FACEBOOK: In the News
• Barcelona
midfield star
Lionel Messi
racked up
6.8 million
fans seven
hours after
setting up a
Facebook
page

15. TWITTER

16. Why should you use Twitter?
• Promote your mission and culture
• Twitter is the place to connect with niche audiences
pertinent to our business.
• Have conversations and build relationships with
individuals in your industry—and clients’ too!
• Monitor the competition – who are they following?
Who’s following them? What are they up to?

17. What do you tweet about?
• Industry news—it can range from shocking and funny to
serious and hard hitting
• Upcoming events
• Upcoming client events—great way to promote what our
clients are doing. It promotes their images, makes your
business look good, and lets people know who we’re working
with
• Day-to-day—Great outlet to showcase company culture. Did
something funny happen at the office? Is someone winning
an award? Tweeting is all about being conversational

18. TWEETS FROM CEOS
• "At the RNC now—different vibe here. Palin is totally flirting with
me." (Kevin Rose, Digg)
• "Poll: Is the 'Naked People' banner on our home page at
http://www.zappos.com offensive? (A customer complained)" (Tony
Hsieh, Zappos.com)
• "Has anyone bought an external battery for the Macbook Air?
Looking at http://is.gd/1UqJ and http://is.gd/1UqK right now.
Recommendations?“ (David Sifry, Technorati)
• "Our Q3: We announced the results of our third fiscal quarter (Q3)
on Thursday last week, and the rest… http://tinyurl.com/3qyer9“
(Jonathan Schwartz, Sun Microsystems)

19. LinkedIn

20. Why do you need LinkedIn?
• Information & Contacts—Do we need a more effective solution on
a business project or need? Who can get the job done effectively?
LinkedIn is a professional network that can introduce you to new
resources and professionals
• Competitive Edge—LinkedIn is a great place to bounce new ideas
and get the reaction of professionals from the same industry. Get
an honest opinion of your business and also on the competition.
• Trusted Contacts—When you are introduced to a contact by one of
your trusted connections, you start the working relationship at a far
better point than when you hire someone off the street. On
LinkedIn you can quickly check references and interact with people
who may have provided a prospective employee a
recommendation.

22. LinkedIn Groups
• Groups allow members the
opportunity to create and
manage groups focused on
a wide-range of business-
related subjects
- Topics: Education,
Healthcare, Event Planning,
Medicine, Blogging
• Groups offer valuable
networking opportunities,
linking professionals to
resources and information
that can be beneficial to
their missions.

23. LinkedIn Discussions
• Discussions, newsfeeds, subgroups (for
promotion purposes)

24. Youtube

25. Youtube
• Market your organization to millions of people, no big
budget required. Required? A video camera and a little
creativity!
• Inform — Your company mission and values; what do
you do?
• Educate — ”How-to” or a service demo (How-to Study
More Effectively; How to Wear the Right Makeup)
• Entertain — Show off our past events and work! (i.e.
Behind the Scenes of Conference Planning)

26. Youtube
• Link channel to main homepage, Facebook,
LinkedIn and your professional blog. Tweet and
update about your videos!
• Focus on SEO: Optimize video text and
descriptions with keywords and links back to
your homepage.

27. Evaluating Your Success
Measuring the ROI of Your Social Media Efforts

28. Measuring ROI
Increased traffic —more More relationships –
people reading your blog, meeting and doing
more hits on your business with new
website, more Facebook professionals
likes and Twitter followers Overall better brand
Google Analytics (tracks awareness (having fans,
keywords, incoming links, followers, re-tweets,
sites, etc) readers, viewers builds
Wordpress dashboard your brand)
TweetMeme (retweets)

29. Google Analytics:

30. FACEBOOK INSIGHTS
Measures:
Total page Likes, or a
number of fans,
daily active users,
new Likes/Unlikes,
Like sources,
demographics, page
views and unique
page views, tab
views, external
referrers, and media
consumption

31. Integrating Your Website
• Add Facebook, Twitter, and LinkedIn
buttons to your homepage (and to all
social media sites)
• Add Facebook, Twitter, and LinkedIn
buttons to your marketing collateral and
email signatures
• Add email subscription applications to
your Facebook, homepage, and blog

32. Contact Us
For further information get in touch with us.
Web : www.highposition.in
Email : sales@highposition.in
Contact No. (India) : (033) 40646-346/7
Contact No. (US) : + 1-713-489-0845

33. Follow Us On Social Media

34. THANK YOU