1. Should Your College Be On Tumblr?
Should Your College Be on
Tumblr?
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2. Should Your College Be On Tumblr?
Overview
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2.
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How Tumblr works?
Examples of colleges on Tumblr
Should your college be on Tumblr?
Source: Higher Education Marketing – Should Your College Be On Tumblr
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3. Should Your College Be On Tumblr?
How does Tumblr work?
Tumblr is a micro-blogging site where one can share videos,
photos, text, quotes, links, and chat. It is the missing link
between Twitter and WordPress .
Just like on WordPress, Tumblr allows you to:
 customize your Tumblr site by creating your own custom theme.
 be followed by other users.
 tag your posts to make it easy for followers to see all your previous
related posts.
 easily add analytics tracking code to better understand your
performance on the site.
 allow users to comment (feature only available through Disqus).
Source: Higher Education Marketing – Should Your College Be On Tumblr
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4. Should Your College Be On Tumblr?
How does Tumblr work?
Just like Twitter, Tumblr works as a social media platform that
allows you to:
 update your status without being in your account, which means you
can post from any other site or profile.
 text your blog updates from any mobile phone.
 use cross-blog tagging to curate content by tags, which is a great
help in content discovery.
 use a bookmarklet to share anything you come across while
browsing the web.
Source: Higher Education Marketing – Should Your College Be On Tumblr
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5. Should Your College Be On Tumblr?
Examples of colleges on Tumblr
Tumblr makes it very easy to share content. Many colleges
have already leveraged the combination of photos and quotes
to push their brand. Here are 3 examples:
 Florida International University has one of the most complete Tumblr
sites, which includes a search bar on the homepage, a featured
Twitter feed, campus snapshots, and helpful Q&A between students
and the university’s administrators.
 The department of Admissions at University of Chicago uses Tumblr
to reply to questions about admissions or about the school in
general.
 Bennington College’s Tumblr account also features a search bar on
their homepage and student-faculty Q&A, while also featuring
students’ campus experiences.
Source: Higher Education Marketing – Should Your College Be On Tumblr
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6. Should Your College Be On Tumblr?
Should your college be on Tumblr?
According to Mashable, a 2008 survey by Technorati found
that:
 “only 7.4 million out of the 133 million blogs the company tracks had
been updated in the past 120 days.”
From our experience, it is fair to say that this also applies to
college and university blogs.
 Many colleges launch blogs that they are later not able to maintain.
 Could Tumblr be the solution for your time-starved
Marketing/Communications team trying to make their content more
visible and easier to share? Maybe.
Source: Higher Education Marketing – Should Your College Be On Tumblr
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7. Should Your College Be On Tumblr?
Should your college be on Tumblr?
But the real question is not whether Tumblr can be useful
for higher education marketing.
 What really matters is the type of content you share, be it on Tumblr
or Wordpress, or any other social media platform.
If you plan on sharing a lot of visual or video content, then
Tumblr may be the way to go.
Longer posts about the school, programs, registration, tips for
students to apply etc. may prefer WordPress or be built directly
within your website.
Source: Higher Education Marketing – Should Your College Be On Tumblr
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8. Should Your College Be On Tumblr?
Should your college be on Tumblr?
Be sure that your blog is adding something to the audience’s
experience of your college or university.
Opting to host a Tumblr comes with committing to submit
engaging posts regularly and to focus on developing your
community.
If you do not have a blog, invest time and resources in creating
and updating that blog.
 A blog will also add pages to your web ecosystem, which will enhance
the strength of your SEO efforts.
Source: Higher Education Marketing – Should Your College Be On Tumblr
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9. Should Your College Be On Tumblr?
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