Content curation is a great complement to content creation and should be integrated into your general higher ed marketing strategy.

1. Increase Your College’s Visibility With
Content Curation
Increase Your College’s
Visibility With Content Curation
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2. Increase Your College’s Visibility With
Content Curation
Overview
1.
2.
What exactly is content curation?
How does content curation work?
1. Content Discovery
2. Content Production
3.
How can content curation benefit your college?
Source: Higher Education Marketing – Increase your college’s visibility with content curation
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3. Increase Your College’s Visibility With
Content Curation
What exactly is content curation?
“[Curation is] the act of continually identifying, selecting and
sharing the best and most relevant online content and other
online resources on a specific subject to match the needs of a
specific audience” - Ann Handley
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4. Increase Your College’s Visibility With
Content Curation
What exactly is content curation?
Curation is much more than pushing a share button, it requires:
 that you make explicit the value of the content you are sharing
 that you organize this content to meet your audience’s needs.
For that, you need to make sure the content is:
 relevant to your audience
 consistent with the college’s brand and message.
Your content curation plan needs to be aligned with your
overall content strategy.
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5. Increase Your College’s Visibility With
Content Curation
How does content curation work?
Content curation is based on 2 phases:
1. Content Discovery
2. Content Production
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6. Increase Your College’s Visibility With
Content Curation
1. Content Discovery
This phase focuses on finding relevant content for your
audience.
It can include:
 the RSS feeds of blogs of community members
 Twitter with specific hashtags and keywords
 content found on social media platforms where you are
active
 other content curators online.
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7. Increase Your College’s Visibility With
Content Curation
2. Content Production

You now give context to the content you have selected to
make it easier for your audience to relate to it.

In other words, why do you think they should care?
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8. Increase Your College’s Visibility With
Content Curation
The content curation process
Plan
Decide on what you want to achieve with content curation:
 Position your college as an authority?
 Strengthen links with your community?
Setting out clear goals will determine the sites and the type of
content you will curate.
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9. Increase Your College’s Visibility With
Content Curation
The content curation process
Pick tools
Tools should be based on your strategic goals and the type of
content you want to share.
 Pinterest is great for pictures and videos
 Tumblr offers a much wider range of possibilities
Scoop.it offers:
 automatic suggestions for the category
 gives the option of adding a comment
 allows you to create themes to be shared with other content curators
that you can follow.
There are many other content curation sites for higher ed.
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10. Increase Your College’s Visibility With
Content Curation
The content curation process
Discover and produce
 Use these tools to add context and create your own content.
Repeat
 Schedule time every week to curate content.
 Develop your community on curation sites by following
fellow-curators, commenting on the content they share and
sharing what they do.
 Also, ask directly for feedback from the community.
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11. Increase Your College’s Visibility With
Content Curation
How can content curation benefit your college?
Here are 3 benefits for your school if you decide to use content
curation:
1.
2.
3.
4.
Position your college as a leader
Increase credibility thanks to a mix of college-generated
and community-generated content
Develop relationships and engagement within your
community
Enhance your college's SEO efforts
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12. Increase Your College’s Visibility With
Content Curation
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