1. HOW SOCIAL MEDIA CAN
ENHANCE INTERNATIONAL
STUDENT RECRUITMENT
THINGS TO CONSIDER BEFORE LAUNCHING SOCIAL MEDIA EFFORTS
FOR INTERNATIONAL RECRUITMENT.
Monitor social networks in the countries or
regions you would like to recruit to see what
the most popular platforms are:
What forums have they used?
What platforms did they find useful
to get to their questions?
DO YOUR
HOMEWORK!
FACEBOOK IS STILL
THE MOST IMPORTANT
PLATFORM FOR THE
16 - 24
YEAR OLDS
FOCUS ON HELPING
YOUR PROSPECTS!
Use Google Analytics to know what the best
keywords to be found are. Use those keywords
to optimize your profiles and blog to make it
easy for students to find information and
contact people.
Social media is great to give immediate
help and get into direct contact with the
Admission team. Be sure to consider
ways to use social media to make it easy
for students to contact you.
Some colleges
use Skype or
Google+ hangouts
to interview
prospects
Creation of testimonials for international
students sections
Featuring their profiles in the international
section of the general blog of your college
Establish international networks through a
LinkedIn group for current and former
students to join.
Ensure that an international alumnus attends
on-campus info sessions or online student
question sessions.
GET YOUR
INTERNATIONAL
ALUMNI INVOLVED
Aside from the international student mentorship program,
there are many other ways to involve international alumni
TESTIMONIAL
Enable international
students to share
through a blog
or community
message board.
MEASURE, MEASURE, MEASURE
Keep track of your successes on all platforms
NEW BLOG
FOLLOWERS
INTERACTIONS
INTERNATIONAL
NEWSLETTERS
SIGN UPS
Keeping track of your efforts will enable you to make the necessary
tweaks to continuously improve your international recruitment
initiatives in social media.
Questions?
1.514.312.3968
info@higer-education-marketing.com
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