YouTube is one of college students’ favorite platforms to look for information and entertainment. It is a unique opportunity for your school to catch prospects’ attention and give them a direct feel of your campus, your faculty and student body. Here are 4 easy steps to improve your school's video rankings on YouTube

1. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 1
4 Steps To Improve Your
School’s Video Rankings On
YouTube

2. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 2
1. Optimize your channel name
2. Optimize your tags
3. Constantly post new content
4. Strategically promote your videos
Overview
Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube

3. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 3
 YouTube should not be your only presence online. It should
be part of an integrative social media strategy.
 It has to be integrated into your overall branding efforts.
 Your name should be the same as the one you use on other
platforms.
 For best SEO results, it is ideal to have a word in your name that
could relate to any of the videos you will be posting.
 Choose this name carefully, as you will not be able to change it later.
1. Optimize your channel’s name
Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube

4. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 4
 As with text posts, correct tagging will go a long way for
your school to rank high on search engines.
 The key is to have a short list of keywords for your school
(link back to Keyword post).
 Don’t forget to make sure one of these keywords is
“video”.
2. Optimize your tags
Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube

5. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 5
 Titles:
 put keywords first, and branding at the end.
 Description:
 include keywords in the descriptive text, as well as subscription
and links to your channel page.
 Include both broad and specific keywords.
 Place the keywords you want to carry the most weight first.
 YouTube recommends writing 12 tags or more.
 Transcript:
 Include a full video transcript as it is another opportunity to add text
with your keywords.
2. Optimize your tags
Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube

6. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 6
 Annotations:
 Make sure you index the content added to the video via the
Annotations option.
 Video file name:
 Rename manually videos to avoid the Video1. It would be another
lost opportunity to improve your SEO.
2. Optimize your tags
Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube

7. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 7
YouTube rewards frequency, so publishing content regularly is
the best way to ensure a higher ranking.
To continuously create new content, keep a list of video ideas
close by. This list can include:
 School and Program Videos such as presentation videos, a word from
the President, graduation ceremonies; graduates discussing the
benefits of their training at your school; the video of the week, etc.
 Career videos: success stories, careers available with degrees from
your school.
 Community videos with events on campus; involvement of your school
in your local community (geographic community); tutorials about a
specific subject your school specializes in (learning community).
3. Constantly post new content
Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube

8. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 8
4. Strategically promote your videos
 If your school has a blog or traditional website, make sure
you embed your YouTube videos in them. (Make sure you
do not promote your competition with the Related Videos).
 Link, link, link
 Share all your YouTube content automatically to Facebook and
Twitter.
 Go back under YouTube account setting and click on “Blog
Setup.” This will allow you to link your blog with your account and
thus post your videos on your blog directly in just a few simple
clicks.
 Link your channel and videos to your other social networking
profiles, your email signature, and various presentations.
Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube

9. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 9
4. Strategically promote your videos
Get involved in the YouTube community:
 The more “Likes” they will get, the higher your videos will appear.
 YouTube algorithm loves videos that bring traffic to other videos or
channels
The best way to rank high is to become part of the YouTube
community.
 Add a link to your school’s website, and a link to the channel in all
the social media platforms.
 Leave comments on popular videos in your niche. Comment early
so your comments will appear at the top and will be viewed by your
core audience within the first hours following the post.
Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube

10. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 10
4. Strategically promote your videos
The best way to rank high is to become part of the YouTube
community.
 Create campaigns to encourage comments. As long as your
channel does not get thousands of viewers every day, respond to
each and every comment. Building comments early also helps
increase the video's ranking in search.
 Join Groups
 Advertise on YouTube
Source: Higher Education Marketing – 4 Steps To Improve Your School’s Video Rankings On YouTube

11. 4 Steps To Improve Your School’s
Video Rankings On YouTube
Slide 11
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