3 tips to optimize your colleges presence in social media

3 Tips To Optimize Your College’s
Presence In Social Media
Slide 1
3 Tips To Optimize Your
College’s Presence In Social
Media

Slide 2
1. Develop a social media strategy
2. Manage your college’s brand efficiently
3. Monitor your college’s online reputation
Overview
Source:http://www.higher-education-marketing.com/blog/3-tips-optimize-colleges-presence-social-media

Slide 3
 Define your social goals:
 What your college wants to achieve through social media.
 Determine what success will look like on your Analytics tool:
 More traffic to your site?
 More leads?
 More registrations?
 Do not limit your goals to “increase numbers of leads”, but aim for
precise success metrics: “Increase the number of leads from social
media by 50”. It will make the goal more realistic and will increase your
chances of success.

Slide 4
 Define your social channels:
 Facebook is still one of the main social media platforms for
colleges, but recent studies show that students are leaving
Facebook to platforms that are more specific to their social group or
needs.
 Instagram, Pinterest, Scoop it, Storify it, Tumblr? How to reach your
audience without spreading yourself thin through the social media
race?
 Start by analyzing your students and prospective students: how are they using a
specific network? Is it consistent with how you would be using the network to
promote your college?

Slide 5
 Gather your team:
 Identify the persons who will be working on maintaining your
college’s presence online.
 Your team should include staff from your main social goals.
 Make sure you consider creating a social media Student
Ambassador team.
 Define your keywords and key messages:
 Find out what keywords your college tries to rank for.
 Make sure you use those keywords throughout your online activities
and on social media.

Slide 6
 Establish a social media content strategy that includes
your college’s blog, but also all the content you need to
create to be shared (videos, comments).
 For each month, determine:
 how long you will spend on your various platforms,
 what you will be doing (sharing, community building, etc.),
 what you will be sharing with your community.
 Your social media content plan should also include a channel plan:
 defining how each piece of your content will be shared (time, platforms, etc.)
 Make your online presence consistent with your offline presence. This is
beyond logo and colors. It pertains to the tone of your school online and
offline, the atmosphere in your school.

Slide 7
 Maintain a consistent image:
 Keep all your profiles updated with the right profile
pictures, background and cover
 Logo sizes and specs will change over time. So will the types of content. That is
why it is important to manage your social media profiles on a daily basis.
 Choose the right tools to manage your social media
presence:
 Hootsuite, Spredfast or SproutSocial can help you manage the
image of your brand and spread your content effortlessly on
different networks.
 Be actually active on social media:
 Once you create an account on a social media platform, you need
to be active on it: share relevant content and engage with your
audience
2. Manage your college’s brand efficiently

Slide 8
Social media reputation management is key to keep an
eye on your college’s reputation and react appropriately.
Listen to what is being said about your college.

Slide 9
 Use the right tools: Many platforms allow you to do
keyword search, which will give you an idea of the
perception of your school. Other tools are available such
as:
 Google Alerts is a great way to start to receive emails every time
specific keywords are being used online.
 Tweet Beep which are Twitter alerts
 Social Mention allows you to keep track of mentions and the sentiment
associated to them
 Finally, Mention, helps you create alerts for your college, your
competitors, and get notified instantly when there is a new mention on
any source on the web (forums, blogs, social media
networks, videos, news, etc.)

Slide 10
 Keep track of trends
 Keeping track of all mentions and interactions will help you identify trends
and react appropriately.
 Recently, some of our clients had to face the “Spotted at” trend, where students share
anonymously on a Facebook page. Although the nature of the content was generally good
natured, it could easily lead to bullying and had to be monitored closely.
 We helped our client determine what they could do to limit its effects and advised them to create
a policy about social media use in their school.

Slide 11
Questions?
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info@higher-education-marketing.com
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3 tips to optimize your colleges presence in social media

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3 tips to optimize your colleges presence in social media