The document provides information on sponsorship opportunities for the 2010 season of Starlight Cinema, an outdoor cinema held in North Sydney, Australia. Sponsorship packages range from $50,000 for naming rights down to $10,000-15,000 for associate partnerships. Benefits include on-site branding and signage, tickets, event access, and targeted digital and print advertising. The season will run from January to March 2010, screening 44 films to an audience of mostly professionals aged 25-55 living in North Sydney who are influenced by word-of-mouth, the internet, and cinema advertising.

1. 2010 Season Sponsorship Opportunities
2009 Sponsors

2. Starlight Cinema =
Summer evenings + stunning starlit venue + fabulous films + great
food and wine.
A part of Sydney summer since 2004, Starlight Cinema has
screened a range of recent release, family and art house movies
to over 57 000 patrons.
Become a sponsor and reach the affluent, educated, professional
demographic that Starlight Cinema attracts.
2

3. Come and do it under the stars
• Based at North Sydney Oval, Starlight Cinema is high
quality outdoor cinema.
• Average audience 400 per film –17 000 over season
• 2010 season features 44 films over 10 weeks from 13
January – 20 March.
• Programme appeals to a strong AB demographic.
• 64% of tickets are purchased by women for friends, their
partner or family.
• Starlight Cinema provides its sponsors and corporate
partners with direct access to this highly sought after
market.
3

4. Sponsorships Available
1 x Naming Rights $50,000
2 x Partner $30,000
Associate Partners $10,000 -
1 x Bar $15,000
1 x Star Class Dining
1 x Chill-Out Lounge
1 x Beer pourage
1 x Valentines Day $5,000
Advertising & ticket packages $1,000-$2,000
* Note all packages are exclusive of GST.
4

5. Starlight Cinema audience profile*
Successful men and women with and without families, who are
early adopters, educated, professional, daily internet and latest
technology users.
• 19 - 24 years (16%)
• 25 – 34 years (34%)
• 35 – 44 years (24%)
• 45 – 55 years (21%)
High disposable income with 60% of households earning
$85,000 or more a year.
• $85,000 - $124,000 pa (24%)
• $125,000 + pa (36%)
80% live on Sydney’s affluent North Shore.
Their key advertising influences are word of mouth, the internet
and cinema advertising. The influencers for Starlight Cinema
are word of mouth, street advertising and the internet.
* Audience statistics complied via exiting polling each season
5

6. Reach your target audience
As a Starlight Cinema sponsor YOU will have:
• Access to a captive, target audience who interact with your
brand through tailored on site product promotion.
• Integration of your product and brand into our event with
effective placement on site, in print and online.
• Customisation of your sponsorship to meet your marketing
needs.
• Online advertising which is tracked.
• On screen and on site advertising.
• Quality, fun, relaxed entertainment options for your valued
clients and staff.
6

7. Marketing Starlight Cinema
• Movie program DL fliers distributed through cafes, community
centres, markets, letterboxing (print run: 40,000)
• Website with ad opportunity (57,500 unique visitors)
• Email campaign to current 10,500 database of attendees from
previous years (136,500 emails over 13 weeks)
• Outdoor posters – 80 Adshel superlite sites at Sydney City
railway stations and across the Lower & Upper North Shore street
network - over 4 weeks; 25 street banners in North Sydney over 10
weeks
• Newspaper advertising – local
• Incentive promotions & partner cross-promotions
• Publicity – media launch, print and online
7

8. STARLIGHT CINEMA 2010 SEASON
Associate
Sponsorship Benefits Naming Partner (Product)
$30,000 + $15,000 +
Sponsor category Quantities/Exposure $50,000 + GST GST GST
Promotional materials with logo
Event naming rights over 500,000 viewings yes no product area
Downloadable movie poster 57,500 website visits yes yes yes
DL season program 40,000 distribution yes yes yes
VIP Night Invitations 200 invitees yes back back
Starlight Cinema street banners 20 North Sydney all large no
Adshel Superlites 80 CBD & North Shore yes no no
Website & Emails Naming Partner Associate
Unique branded URL 57,500 website visits yes no no
Logo integrated into Starlight Cinema website banner 57,500 website visits yes no no
Logo included under webpage banner on all pages 75,000 views yes yes yes
Logo on e-tickets 7,000 yes yes yes
Online gift certificates 500 purchased yes yes yes
Logo hotlink to your website yes yes yes
Flash advertisement on key website pages 75,000 views yes yes yes
Logo under Starlight Cinema email banner 110,000 emails yes yes yes
Promotion of your product or service in an email 10,500 patrons yes yes yes
8

9. Advertising Naming Partner Associate
Logo on local newspaper advertisements 11% of audience yes yes yes
Media Naming Partner Associate
Logo on media releases min 4 per season yes yes text
Acknowledgement in media releases min 4 per season yes yes yes
Naming rights used in media $190 000 media value yes no no
Promotion - Audience Survey Naming Partner Associate
Featured advertisement 10,000 yes negotiable negotiable
Logo inclusion 10,000 yes negotiable negotiable
Own brand-related survey question yes negotiable negotiable
Copy of survey database & responses 1,000 names yes negotiable negotiable
Entertainment Naming Partner Associate
Use of Function Centre for guests 100 - 200 seats 5 nights 2 nights 1 night
Exclusive use of the 'Dining Terrace' for guests 40 seats yes yes yes
General admission tickets 300 100 50
Star Class' - deck chairs & drink waiter service 30 seats 30 30 10
Invitation to opening night film and party 200 guests 10 doubles 5 doubles 3 doubles
Ability to purchase extra tickets at reduced price yes yes yes
9

10. On Site Advertising & Signage Naming Partner Associate
1 x 60sec or 2 x 30sec ads at each screening all screenings yes no no
1 x 30sec ad at each screening all screenings not applicable yes Series films
Logo inclusion in on-screen sponsors' thank you all screenings yes yes yes
Verbal acknowledgement in pre-film announcements all screenings yes yes yes
Sponsor banners at cinema screen all screenings yes no no
Sponsor banners at venue entry gate all screenings yes no no
Sponsor signage in sponsored area all screenings yes yes yes
Branded boundary fence signs all screenings 4 2 2
Logo on Starlight Cinema sponsor thank you sign all screenings yes yes yes
Additional branding on your promotion evenings yes yes Series films
On site product display, product sampling & promotion season yes Series films
Sponsorship Value $ 500,000 $ 300,000 $ 150,000
Note: sponsorship fee exclusive of GST
10

11. 11

12. Sponsorship Timeline
Action Date
Confirmation of sponsorship level 5 October
Finalisation of 2009 Starlight Cinema
film program 2 November
Sponsorship fee payment 2 November
Confirm all elements of your sponsorship
and cross-promotion opportunities 2 November
Launch of Starlight Cinema season 17 November
Starlight Cinema website goes live &
tickets on sale 8 December
12

13. Contact Us
High As A Keyte Event Management presents Starlight Cinema
Creating Unforgettable Experiences
PO Box 370 l Balgowlah NSW 2093
Jill Keyte l Managing Director
Pamela Chalmers l Sponsorship Manager l 0422 139 138
Tel: 02 9949 3137
Fax: 02 9949 4437
Email: jill@highasakeyte.com.au l pamela@starlightcinema.com.au
Web: www.starlightcinema.com.au
13