The singularities of the Spanish sports-based media

1. Sports news in
Spain
Sports & Media
• In Spain, usually, primetime television news starts at 9pm and ends
at 10:30pm.
• From 10pm to 10:30pm it’s all about sports, particularly FCB and
Real Madrid.

2. Sports news in
Spain
Sports & Media
• Unlike any other country in Europe, in Spain there’s a great
tradition of sports print newspapers, with 4 different big outlets
sharing the market

4. Sports
newspapers in
Spain during
Franco’s time
Sports & Media

6. Sports
newspapers in
Spain during
Franco’s time
Sports & Media

7. La Vanguardia, October 1973

8. 2.6
1.68
1.34
1.03
0.69
0.6 0.59 0.56 0.55 0.51
Marca El País As El Mundo La Vanguardia El Mundo
Deportivo
La Voz de
Galicia
El Periódico de
Catalunya
Sport Abc
Audience of Spanish Newspapers May 2014
(daily readers in millions, in red sports media outlets)

10. Barcelona Madrid

11. Sports news in
Spain
Sports & Media
• Sports newspapers focus on gossip about future transfers and
manufacture grotesque scenes like ouija games to summon a
departed player.

12. Spanish sporting
celebrities
Sports & Media
• Bullfighters were the most popular “sportsmen” in Spain in the last
decades of the 20th Century.
The funeral of Paquirri Marca section on bullfighting

13. Most popular
sports in Spain
Sports & Media
• Soccer
• Basketball
• Cycling:
Alberto Contador, 2-time tour de france winner
• Tennis:
Rafa Nadal. 14 grand slam titles, same as Pete Sampras.
• Motorbikes:
Marc Márquez, 2 times Moto GP world champion
• Formula 1:
Fernando Alonso, 2 times F1 champion
• Handball

14. Spanish
traditional sports
Sports & Media
• Basque traditional sports:
Basque pelota or jai alai
Harrijasotzaile (stone lifters)

15. Spanish
traditional sports
Sports & Media
• Catalan sports:
Roller hockey
Kilian Jornet