Why online advertising is better than print and Television media advertising

1. Why Online Advertising Is
Better Than Offline
Advertising
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2. Instant Leads
• Access you product or service immediately.
• Instantly make a purchasing decision.
• Take inquiry details
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3. Easier To Remember
• I bet you can name at least ten website
addresses. But, I doubt you can tell me 10
business phone numbers.
• Therefore, using online advertising, you will
get better brand recognition and your
marketing will be more effective.
Email: rahul@itmuniversity.ac.in Mob: +91-9303566560

4. Interaction
• Probably the most appealing feature of websites
and online marketing is that it is an interactive
medium (Live Web Cast ,Video, WebPages, Flash , Docs etc.)
• There is a call to action. But, what makes online
advertising more appealing than offline
advertising is that your potential customer can
access the information they seek, at their own
pace.
Email: rahul@itmuniversity.ac.in Mob: +91-9303566560

5. It
Costs
Less
• With pay per click advertising. Just bid on
keywords and receive visitors to your website!
It is alot simpler and cheaper.
Email: rahul@itmuniversity.ac.in Mob: +91-9303566560

6. Enhanced Tracking- The ability to
track results instantaneously
• Online analytics, including Google Analytics,
CoreMetrics, and Omniture, give you the
chance to benchmark your campaigns and
then follow the results in real time.
• If a campaign isn’t performing well, you don’t
have to wait a month to find out (like offline
metrics).
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7. Targeting Your Audience
• While magazines, newspapers and television shows all
have “target audiences,” such targets can be fairly
broad and imprecise. Often, a large segment of the
target will have no interest in your product or services.
• Online marketing gives you the opportunity to be far
more targeted towards the specific audience you are
aiming for.
• I.e. Facebook advertising can be narrowed so
effectively that you can deliver an ad to a handful of
people.
Email: rahul@itmuniversity.ac.in Mob: +91-9303566560

8. Instant
GratIfIcatIon
• As I’ve said earlier in this article, traditional
off-line advertising and marketing typically
requires you to be extremely patient in getting
results. There is often a disconnect between
an off-line advertisement (e.g. television or a
billboard) and an actual purchase.
• Online marketing allows you to be a few clicks
away from hitting the send button on your
shopping cart.
Email: rahul@itmuniversity.ac.in Mob: +91-9303566560

9. Increased Flexibility (Making changes
before it is too late):
• With offline marketing, it often takes weeks, if
not months to know if your campaign is going
to be successful.
• With web analytics, you can see almost
instantly if a campaign is working or not.
Armed with this information, you can quickly
put an end to an unsuccessful campaign, or
invest more resources into a successful
campaign.
Email: rahul@itmuniversity.ac.in Mob: +91-9303566560

10. MyrIad
Platforms
Online marketing gives you so many avenues to reach potential and current clients
and customers. Using benchmarks, you can test the effectiveness of each of these
marketing platforms and easily adjust your focus and budget accordingly
• E-Mail: Gives you the opportunity to deliver targeted messages with immediate calls to
action (Cheaper , easier)
•
Blogs: If you offer something unique or have unique insights, then a well-written blog can be a great
way to drive traffic to your site.
•
•
Video: It may shock you, but YouTube just passed Yahoo as the No. 2 search engine.
Newsletters: This is a terrific way to keep your current customers, clients and visitors
informed of what is happening at your company
•
Social Media : Enhance your brand , Make direct sales ,Service your customers , Scout the
competition .
Banner Advertising:[If you can create an advertisement that captures the eye and creates a
call to action, then you have an excellent chance of driving traffic to your site.]
•
•
Search Engine Marketing :
• Pay Per Click (PPC) [effective way to drive “qualified” traffic to your site]
• Search Engine Optimization (SEO) [such a way that the major search engines naturally
and organically drive traffic to your site by ranking it higher in search results]
Email: rahul@itmuniversity.ac.in Mob: +91-9303566560

11. 24 x 7 x 365
• It's Open Twenty-Four Hours A Day, Seven
Days A Week - People can access your website
anytime - day or night. This means you can
effectively make sales/leads whilst you sleep
Email: rahul@itmuniversity.ac.in Mob: +91-9303566560

12. Our Proposed Services
Marketing solutions with measurable results.
 Search Engine Optimization
 Social Media Marketing
 Email Marketing
 Pay-Per-Click Marketing
 Social Media Integration
Our online marketing services help to enhance your brand, your
website traffic and your bottom line.
Email: rahul@itmuniversity.ac.in Mob: +91-9303566560