1. Slide 1
Catherine Jones
Using Social Media to find
employment and build a
Career
Slide 2
Agenda
• The ‘dos’ and ‘don’ts’ of using social media to
enhance your career prospects
• Which platforms to use – starting with
LinkedIn
• How to Network effectively
• How to research potential employers, clients
and opportunities
2. Slide 3
Why do people use social
media?
•
•
•
•
•
Chat
Photo/video sharing
News
Brands, celebs
Information sharing – 2 way
Slide 6
Why else use social media?
• Branding
• On line presence
• Reputation
• Building a network
• Research
• Build and keep a career
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_____
3. Slide 7
How NOT to use social media
•
•
•
•
•
•
No privacy settings
Connect with anyone
Post angry rants
Use inappropriate/offensive language
Post offensive images
Forget employers use social media too!
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_____
4. Slide 9
Slide 10
“Who is the hiring manager, I’m sure they
would love to know that you will hate the work.
We here at Cisco are versed in the web."
Slide 11
Social media Fails
A foul-mouthed teenager chosen as Britain’s first youth
police commissioner apologised yesterday for a series of
homophobic and racist rants.
5. Slide 12
“Who is the hiring manager, I’m sure they
would love to know that you will hate the work.
We here at Cisco are versed in the web."
Slide 13/14
21. Slide 34
Selecting Platforms
Where do the people I want to connect with
congregate?
– Business
– Employers
– Specialist
– Sector
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_____
