The "Recruiting in a Networked World" workshops will help you understand and capitalize on this sophisticated new environment. Focusing on hot-button topics such as Employer Branding and Social Media including "Flitterin" (Facebook, Twitter, LinkedIn), our workshops dispel myths, offer insight, and explain why HR needs to talk like PR and think like marketing.

1. Recruiting in a
Networked world
Presented by:

2. Workshop 2:
Flitterin’ = Facebook, Twitter & LinkedIn
Presented by:

3. From last presentation (change)
How to be an employer of choice
How to turn ‘jobs’ into ‘opportunities’
Why your career page should show your human side

4. Traditional Media

5. SOCIAL MEDIA / Social Recruiting
Social Media SOCIAL RECRUITING

6. Social recruiting tools

7. What is the best social recruitment tool for you?
Who is your target audience?
What social media tool fits your culture?
What is our objective?
What tools are you already using?

8. Average age:
40+
50+ million 80% College /
users worldwide University educated
54% Male
46% Female

10. Average age:
27
300+ million 43% College/
users... University educated
and growing!
46% Male
54% Female

12. Average age:
31
40+ 55% College/
million users and University educated
rapidly growing
47% Male
53% Female

14. Integrating with your recruiting practices
Advertise on your homepage
Have a “live feed” for Twitter on your careers page
Add links into your email signature
Include links in job postings
Encourage current employees to follow/join

15. TWITTER 101

16. learn the lingo

17. Twitter Swiss Army Knife
TweetDeck or Hootsuite

18. Twitter Swiss Army Knife
UberTwitter

19. Twitter Swiss Army Knife
Bit.Ly

20. Twitter Swiss Army Knife
Twitter Counter

21. Follow the leaders!
Official Twitter Search ( http://search.twitter.com )
Bloggers, Thought Leaders, Who’s tweeting?
site:twitter.com “at company name” or “bio*keyword”
Google Follow Finder ( http://followfinder.googlelabs.com )

22. Follow the leaders!
Official Twitter Search ( http://search.twitter.com )
Bloggers, Thought Leaders, Who’s tweeting?
site:twitter.com “at company name” or “bio*keyword”
Google Follow Finder ( http://followfinder.googlelabs.com )

23. I’m all set up! What do I say?!?!
Be yourself
Be conversational
Use Google Reader

24. I’m all set up! What do I say?!?!
Google Reader

25. I’m all set up! What do I say?!?!
Be yourself
Be conversational
Use Google Reader
Tweet often

26. Learn the lingo Twitter Swiss Army Knife
Tweet, Retweet (RT) and Direct Message (DM) Tweet Deck or Hootsuite
Twitter handle (@username) UberTwitter
# hashtag Bit.ly
bit.ly - shortened links Twitter Counter
Twitter 101 Recap
I’m all set up! What do I say?!?! Follow the Leaders!
Be yourself Official Twitter Search (http://search.twitter.com)
Bloggers, Thought Leaders, Who’s tweeting?
Be conversational
site:twitter.com “at companyname” or
Use Google Reader “bio*keyword”
Tweet often
Google Follow Finder (http://followfinder.googlelabs.com)

27. Flitterin’ for talent

28. Flitterin’ for Talent
Fill in the blanks:
_______________ are the new Marketers.
_______________ are the Brand Ambassadors.
Your options are:
EMPLOYEES HR

29. Flitterin’ for Talent
LinkedIn

30. Flitterin’ for Talent
Twitter

31. Flitterin’ for Talent
Social Recruiting
Facebook

32. The social media business case

33. Why ha a Social Media presence in HR?
ve
To learn about your culture
Positive impression about company growth
Makes your recruitment team more accessible
Allows your HR team to be ambassadors

34. measuring success starts with setting goals
What is your overall objective?
How are you going to track it each month?
What is your timeline?
Does meeting your goals mean it’s working?

35. Identify potential issues
Employees “wasting” numerous work hours on social networks
Recruitment is already too busy
It will cost too much
Company information and secrets will be leaked
Too many people tweeting different items

36. Identify the potential benefits
Increased candidate quality
ROI
Reduced vacancy days
Hidden candidates
Job visibility
Ability to use in other departments
Benchmarking and learning

37. Sources
Articles
Not on Twitter? You’re not alone!
HOW TO: Build a Twitter Strategy for Your Business
Social Media Cartoon: Flitterin = Facebook + Twitter + LinkedIn
How to Use Facebook Ads for Social Recruiting
Sirona Says: Social recruiting workshop Twitter tips
Social media Recruiting Stats PowerPoint (12MB download)
Business case for social media (revised 2009)
The Many Benefits of Social Network Recruiting: Making a Compelling Business Case
Sample sites
Ubisoft Facebook Page
Eloqua LinkedIn Page
YellowBook Jobs (ybrecruiting) on Twitter
Social networking tools
Bit.ly
Twitter Counter
Google Reader
Google Follow Finder

38. Thanks for coming!!
Presented by:

39. follow us on Twitter!
@hholmes79 @pennycurtis
Presented by: