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ARGUMENT Definition An appeal to the readers’ intellect on issues that are complex and debatable
PERSUASION Definition To convince readers to think, act, or behave in a certain way
PERSUASION Test for Success Writers have successfully persuaded their readers if those  addressed have  changed  their actions or behavior in favor of the writer.
PERSUASION Obstacles ,[object Object],[object Object]
PERSUASION Elements Most Likely To Convince Readers ,[object Object],[object Object],[object Object],[object Object],[object Object]
ARGUMENT/PERSUASION Important Points to Remember ,[object Object],[object Object],[object Object]
PERSUASION Appeals ,[object Object],[object Object],[object Object]
PERSUASION Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERSUASION Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
PERSUASION Definition of Appeals ,[object Object],[object Object],[object Object],[object Object]
PERSUASION Writing the Essay ,[object Object],[object Object],[object Object]
PERSUASION Writing the Essay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERSUASION Organizing the Essay ,[object Object],[object Object]
ARGUMENT Construction of a Logical Argument ,[object Object],[object Object]
ARGUMENT Inductive Reasoning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ARGUMENT Inductive Reasoning (cont.) ,[object Object],[object Object],[object Object],[object Object]
ARGUMENT Deductive Reasoning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ARGUMENT Syllogism ,[object Object]
ARGUMENT Example Major premise :  Some people are murderers. Minor premise:   Criminals are murderers. Conclusion:   Therefore, criminals are murderers .
ARGUMENT Important Facts ,[object Object],[object Object],[object Object]
ARGUMENT Purposes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ARGUMENT Purposes (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ARGUMENT Definition of a Fallacy ,[object Object]
ARGUMENT Avoiding a Fallacy ,[object Object],[object Object],[object Object],[object Object]
ARGUMENT Potential Pitfalls to Avoid  ,[object Object],[object Object],[object Object],[object Object]
ARGUMENT ,[object Object],[object Object],Potential Pitfalls to Avoid (continued)
ARGUMENT  Potential Pitfalls to Avoid (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Argument

  • 1. ARGUMENT Definition An appeal to the readers’ intellect on issues that are complex and debatable
  • 2. PERSUASION Definition To convince readers to think, act, or behave in a certain way
  • 3. PERSUASION Test for Success Writers have successfully persuaded their readers if those addressed have changed their actions or behavior in favor of the writer.
  • 4.
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  • 19. ARGUMENT Example Major premise : Some people are murderers. Minor premise: Criminals are murderers. Conclusion: Therefore, criminals are murderers .
  • 20.
  • 21.
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Hinweis der Redaktion

  1. Less likely in nonsmoking mothers. Alcohol and smoke affect the fetus, which in turn Will affect a newborn’s health. Reason dictates that women want healthy babies.