Reward customers for sharing promotional content in social media to acquire new customers, increase brand awareness, generate leads and reward customer loyalty.

1. Somepal Referral Marketing Program
Reward customers for sharing promotional content in social media

2. The idea behind Somepal stems from a concept called ”Social capital as currency” which states that
consumers could pay for goods and services with their social capital aka by promoting a brand to their
friends in social media.
Pioneer brands were leveraging this concept around the world, examples can be seen here:
• http://vimeo.com/89088147 Kellogs example of Social currency in marketing
• http://vimeo.com/91926217 Daisy Marc Jacobs Example of Social currency branding
• http://vimeo.com/95500500 Starbucks tweet a coffee to a friend
• http://vimeo.com/95500369 Good Deed Store (Held accountable by Facebook status)
• http://vimeo.com/95500428 Amex Twitter sync to save
THE PROBLEM
. . . We really loved the concept and wanted to offer social currency marketing to our clients. But we
couldn’t find a way that didn’t cost a fortune and didn’t require a seperate pop-up shop, a special event
or massive infrastructure projects. We wanted to make social currency main stream and this meant that
it needed to be easy for brands to start accepting social currency and extremely simple for consumers
to use it.
THE IDEA AND CONCEPT
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3. Somepal referral marketing programs reward customers for sharing promotional content to their friends in social
media. They are easy for companies to implement and even easier for consumers to use.
THE SOLUTION
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4. Somepal Peer-To-Peer Referral Marketing
Reward customers for sharing promotional content in social media
If Dave
likes it,
maybe I
will too!
What’s
this?
I’ve been
looking for
this!
I want to
try that!
1. Homophily:
Peer groups are formed by homophily meaning
that individuals have the tendency to associate
and bond with similar others.
2. Targeting:
This creates a unique opportunity to turn
customers friends into a targeted acquisition
channel filled with potential customers.
3. Social proof:
• 84% of consumers trust recommendations
from their friends (Nielsen)
• 68% of consumers trust opinions posted
online (Nielsen)
• People trust recommendations from friends
7X more than traditional
advertising (Nielsen)
• Nothing accelerates a purchase decision
faster than a word-of-mouth
endorsement from a peer whose only agenda is
to help (Gartner)
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5. DETAILED SOMEPAL PROCESS
Test &
Improve
Go Live
Feedback
Loop
Campaign
Proposal
Analysis
Audience
Reseach
Needs
Discovery
Description:
We work with our clients to understand their business model we then want to understand who their customers
are so that we can deliver truly great value to our clients with customer segmented campaigns. We believe in
data-based decision making in order to continuosly improve campaign results.
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6. SOME OF OUR PARTNERS
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7. Referrals count Cost per 1000 counts Discount % Total Price €
Below 10,000 100€ 0% 0€ - 1,000€
10, 001 - 20, 000 80€ 20% 800€ - 1,600€
20, 001 - 30, 000 70€ 30% 1,400€ - 2,100€
30, 001 - 40, 000 65€ 35% 1,950€ - 2,600€
40, 001 - 50, 000 60€ 40% 2,400€ - 3,000€
50, 001 - 100, 000 55€ 45% 2,750€ - 5,500€
100, 001 - 150, 000 50€ 50% 5,000€ - 7,500€
150, 001 - 200, 000 45€ 55% 6,750€ - 9,000€
200, 001 - 300, 000 40€ 60% 8,000€ - 12,000€
300, 001 - 500, 000 35€ 65% 10,050€ - 17,500€
500, 001 + 1 000, 000 30€ 70% 15,000€ - 30,000€
Somepal performance based pricing
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• We allow price capping to make sure no suprices happen.
• Referrals price comes on top of materials costs. Average cost is around 30-100€ per campaign.

8. Our values
We give our clients the same advice we would give our best friends and family
InnovationTrust
Expertise

9. Arrange a chat with one of our founders:
Henrik Harju Matias Maila
+358453046269 +358456745667
Henrik.harju@somepal.com matias.maila@somepal.com
Interested?
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