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Northeast Georgia History Center

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Big Solutions for Small Museums Small Scale Marketing for BIG Results Hillary Hardwick Vice President Marketing Communications Atlanta History Center | Margaret Mitchell House
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Strategic Marketing Planning: The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Segmentation: Do You Know Your Audience? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Segmentation: How Do You Continue to Know, and Grow, Your Audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Segmentation: How Do You Continue to Grow Your Core Audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsors and Media Partners ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Integrated Marketing: Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google Alert Example ,[object Object],[object Object]
Editorial Report Example MEDIA OUTLET CIRC. DATE BYLINE WHERE GENERATED/NOTES AAA Going Places The southern edition of AAA Going Places is a full-color, glossy magazine distributed to members of the AAA Auto Club South, the collection of AAA affiliates in Florida, Georgia, Alabama and Tennessee. The magazine covers worldwide travel, but also features regional features. 2,466,217 March-April 2002 Staff Reports Result of Proactive Pitching. Included in “What’s Happening” section. AccessAtlanta.com Provides coverage of local and national news, movie showtimes and reviews, weather and local traffic information. N/A March – August 2002 Staff Reports Result of Proactive Pitching. Exhibition review. AirTran Arrivals AirTran Arrivals is a bimonthly in-flight magazine. Coverage includes travel, tourism and lifestyle. 50,000 April 2002 Mike Kerley, Editor Result of Proactive Pitching. Paragraph on exhibition in “It’s Out There” section. Includes photo of Side Chair. AJC.com Online coverage of Atlanta and surrounding area. N/A March 2, 2002 Alma Hill, Staff Writer, Result of Proactive Pitching. Feature story on exhibition. Includes quotes from Colonial Williamsburg’s Ron Hurst and Curator Rebecca Moore AJC.com Online coverage of Atlanta and surrounding area. N/A March 14, 2002 Alma Hill, Staff Writer Result of Proactive Pitching. Story on exhibition with program details.
Integrated Marketing: Promotional Materials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing: Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Integrated Marketing: Community Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing: Community Initiatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Integrated Marketing: Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Integrated Marketing: E-Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing: E-Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Integrated Marketing: Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing: Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing: Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Marketing: Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Northeast Georgia History Center

  • 1. Big Solutions for Small Museums Small Scale Marketing for BIG Results Hillary Hardwick Vice President Marketing Communications Atlanta History Center | Margaret Mitchell House
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  • 11. Editorial Report Example MEDIA OUTLET CIRC. DATE BYLINE WHERE GENERATED/NOTES AAA Going Places The southern edition of AAA Going Places is a full-color, glossy magazine distributed to members of the AAA Auto Club South, the collection of AAA affiliates in Florida, Georgia, Alabama and Tennessee. The magazine covers worldwide travel, but also features regional features. 2,466,217 March-April 2002 Staff Reports Result of Proactive Pitching. Included in “What’s Happening” section. AccessAtlanta.com Provides coverage of local and national news, movie showtimes and reviews, weather and local traffic information. N/A March – August 2002 Staff Reports Result of Proactive Pitching. Exhibition review. AirTran Arrivals AirTran Arrivals is a bimonthly in-flight magazine. Coverage includes travel, tourism and lifestyle. 50,000 April 2002 Mike Kerley, Editor Result of Proactive Pitching. Paragraph on exhibition in “It’s Out There” section. Includes photo of Side Chair. AJC.com Online coverage of Atlanta and surrounding area. N/A March 2, 2002 Alma Hill, Staff Writer, Result of Proactive Pitching. Feature story on exhibition. Includes quotes from Colonial Williamsburg’s Ron Hurst and Curator Rebecca Moore AJC.com Online coverage of Atlanta and surrounding area. N/A March 14, 2002 Alma Hill, Staff Writer Result of Proactive Pitching. Story on exhibition with program details.
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Hinweis der Redaktion

  1. Foundation of marketing optimization; one of first things put in place!