The document summarizes Fuze's participation in the College Fest 2007 event in Boston over the weekend of September 22-23, 2007. Fuze distributed 100 cases of their drinks to over 15,000 college students through a 10x10 booth near the entrance. Students were excited to sample various Fuze flavors and entered a raffle for Fuze merchandise. The Fuze area was very popular and successful in promoting the brand to college students through sampling and giveaways.

1. College Fest 2007
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

2. EVENT STATISTICS
WHAT:
College Fest 2007
WHEN:
Saturday & Sunday,
September 22nd
& 23rd
2007
WHERE:
Boston, MA
CASES OF FUZE:
100 Cases of 18 oz. Bottles
REACH:
170+ Vendors
15,000+ College Students
FUZE raffled
FUZE
backpacks,
T-shirts, and
visors!
The FUZE
raffle begins.
Notice the
crowd around
the FUZE table.
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

3. EVENT STATISTICS
The FUZE area was a 10x10
corner booth area.
FUZE was one of the
hottest areas at College
Fest 2007.
Located on the FUZE tables
was a FUZE sticker bowl,
raffle ticket ballot box,
staff recruitment sign,
FACT Sheet, and FUZE !!
Students wanted everything FUZE,
even pole huggers for their dorm walls!
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

4. SAMPLING LOCATION
The FUZE sampling area
was located on the corner
of a high traffic area near
the ONLY entrance & exit.
The FUZE staff were
loaded with welcoming
smiles and so much energy
that People were drawn to
the FUZE tent.
Several college students
inquired about sampling
positions after reading the
FUZE staff recruitment
sign.
Corner booth, 2 sampling tables, maximum exposure!
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

5. SAMPLING LOCATION
The FUZE was a brightly
Colored, attractive area
with high traffic all day on
both days.
Notice the FUZE backpack, visors, & T-shirts for the raffle strategically hung!
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

6. SAMPLING IN ACTION
Many students said that
they are fans of FUZE.
Students were excited to
sample flavors that they
didn’t know about prior
to College Fest.
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

7. SAMPLING IN ACTION
All of the FUZE flavors
were popular at College
Fest.
Many students were
pleased that FUZE is
a healthy choice since they
liked the flavor choices.
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

8. SAMPLING IN ACTION
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

9. SAMPLING IN ACTION
FUZE was sampled and
shared. Word spread, and
everyone was asking for
full bottles all day!
Students wanted to know
the different locations
that they could purchase
FUZE.
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

10. CONSUMER ENGAGEMENT
FUZE consumers are
proud of their backsides.
FUZE flavor stickers and
bumper stickers were
very popular, especially the
FUZE “Proud of Our
Backside” stickers.
Many students wore the
stickers all day and were
mobile advertisements!
Parisa from MTV’s“The Real World Australia”
poses with the FUZE “Proud of Our Backside” sticker.
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

11. CONSUMER ENGAGEMENT
FUZE stickers were very
popular as clothing
accessories.
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com

12. Breakdancers, NBA Boston Celtics Dance Team,
Parisa, & Issac (notice the requested flavors on his table).
CELEBRITIES & ENTERTAINERS
FUZE was the beverage of
Choice for celebrities and
entertainers.
The Boston Celtics NBA
Cheerleaders enjoyed
FUZE Slenderize.
Issac from MTV’s “The
Real World” preferred
Refresh and Vitalize.
When given FUZE , Parisa
From MTV’s “The Real
World” requested
Slenderize Tangerine –
Grapefruit and said that
she loves it!
Created By Jamie Slaughter | hey.slaughter@gmail.com | www.drinkfuze.com