Nice to share the update digital trends for Hong Kong Market in 2012, welcome to add me at Linkedin to exchange more ideas.

1. Online &
Web mobile
advertising
Research of
Social SEO/SEM/
Digital Marketing Media blogger
in Hong Kong 2012 Mobile Mobile
Apps
site
Prepared by Hester Lam

2. HK digital marketing trends
∗ Mobile site > website
∗ M-commerce and mobile application is the new trends
∗ Social networking becomes more and more important

3. Objectives of digital marketing
1. Corporate image / Brand/ Product awareness or recalls
2. New product launch / Product/ Sales promotion
3. Generate leads and inquiry
4. Call for actions for pre-order or workshop registration, make sales
5. Drive traffic to physical shops / web / mobile sites or download apps
6. Build online community (i.e. potential consumer), +ve iWOM and customer
engagement
7. Customer acquisition / build new database
8. Customer re-activation, renew database
9. Rewards and loyalty programs
10. Research

4. Digital marketing mixes / tools
Web Online &
Content mobile
marketing / advertising
eCommerce
SEO/SEM/
Acquisition
blogger / eBranding
affiliate Campaign /
eCRM
Social
Mobile Media
site / Apps
iWOM

5. Nielsen online survey find that….
∗ Cross-platform advertising improve brand campaign
performance
∗ Extended online exposure achieves strong lift in
brand performance metrics
∗ Long-form online video content achieves higher
engagement levels
∗ Digital trumps traditional media for ROI
Source: www.nielsen.com

6. Digtal media gets highest ROI

7. Online Video ads gets higher
performance via TVC

8. Hong Kong Factsheet
• HK is one of the highest mobile penetration rates in the world.
• In Dec. 2011, mobile service subscribers was boosted to 14.9 million.
• 7.4 million were 3G/3.5G service customers, which can access to Internet via
mobile devices.
(source: http://www.ofca.gov.hk)
Mobile
Space is
powerful

9. Hong Kong Factsheet

10. Hong Kong Factsheet

11. Mobile Apps
∗ According to study, 6 in 10 HK people use smartphones.
∗ In HK market, Samsung & Apple are the major suppliers of the smartphones,
occupied over 70% of the market share.
∗ Each smartphone users download 6 apps on average, most free app
domains.
App download by mobile devices

12. Mobile advertising
5 Top advertisers in HK
1. Fast Food Chains
2. Banks
3. Cosmetic brands
4. Telecom
5. FMCG
Source: hotmob, 2012

13. Major Mobile ads agency

14. Social Media

15. Marketing revolutions
starts now…..
What the marketer should consider now…
• Recognize the important of digital marketing, online & mobile
advertising;
• Social media, web, mobile ads/apps should be one of your
marketing mix;
• Increase the portion of mobile in your marketing strategy &
budget…..
Explore more about digital marketing in Hong Kong,
You can add me at hk.linkedin.com/in/hesterlam for
Further discussion ☺ ~End ~