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THE SOCIAL WEB
  A puzzle about passion.




                Arne Krüger, mtc, Nov 2009
JUST A WAVE?




http://www.youtube.com/watch_popup?v=sIFYPQjYhv8
JUST A WAVE?




http://www.youtube.com/watch_popup?v=sIFYPQjYhv8
A Puzzle About Passion
A Puzzle About Passion
SOCIAL WEB CAN BE CONFUSING




                     Source: http://www.briansolis.com
TECHNOLOGIES CAN BE
   CONFUSING TOO




              Source: Charlene Li, Altimeter Group & wordle.net
IT’S ABOUT THE RELATIONSHIP




                    Source: Charlene Li, Altimeter Group
IT’S ABOUT THE RELATIONSHIP




                    Source: Charlene Li, Altimeter Group
FOCUS ON RELATIONSHIPS, NOT
       TECHNOLOGIES
   What kind of relationship do you want?




                                   Source: Charlene Li, Altimeter Group
FOCUS ON RELATIONSHIPS, NOT
       TECHNOLOGIES
     What kind of relationship do you want?


Transactional
 Occasional
 Impersonal
 Short-term



                                     Source: Charlene Li, Altimeter Group
FOCUS ON RELATIONSHIPS, NOT
       TECHNOLOGIES
     What kind of relationship do you want?


Transactional                       Passionate
 Occasional                          Constant
 Impersonal                          Intimate
 Short-term                            Loyal



                                     Source: Charlene Li, Altimeter Group
GOALS DEFINE YOUR STRATEGY




                   Source: Charlene Li, Altimeter Group
ALWAYS START WITH LEARN




                  Source: Charlene Li, Altimeter Group
GETTING STARTED




              Source: Charlene Li, Altimeter Group
GETTING STARTED
        What’s stopping you?




                 Source: Charlene Li, Altimeter Group
GETTING STARTED
        What’s stopping you?
          “We don’t have the time,
            money, or people.”




                    Source: Charlene Li, Altimeter Group
GETTING STARTED
        What’s stopping you?
          “We don’t have the time,
            money, or people.”

           “People will abuse it.”




                    Source: Charlene Li, Altimeter Group
GETTING STARTED
        What’s stopping you?
          “We don’t have the time,
            money, or people.”

           “People will abuse it.”

        “Our execs/boards are short-
               term focused.”




                    Source: Charlene Li, Altimeter Group
GETTING STARTED
        What’s stopping you?
          “We don’t have the time,
            money, or people.”

           “People will abuse it.”

        “Our execs/boards are short-
               term focused.”

          “IT/Legal won’t let us.”




                    Source: Charlene Li, Altimeter Group
GETTING STARTED
        What’s stopping you?
          “We don’t have the time,
            money, or people.”

           “People will abuse it.”

        “Our execs/boards are short-
               term focused.”

           “IT/Legal won’t let us.”

        “I’m afraid of losing control.”

                     Source: Charlene Li, Altimeter Group
#1 START SMALL, AND START NOW




                     Source: Charlene Li, Altimeter Group
DEAL WITH DIFFERENT MINDSETS




      Find the “moments of truth” and
    “moments of crisis” for each mindset



                                    Source: Charlene Li, Altimeter Group
DEAL WITH DIFFERENT MINDSETS




      Find the “moments of truth” and
    “moments of crisis” for each mindset



                                    Source: Charlene Li, Altimeter Group
#2 MEASURE THE RIGHT THINGS

                  Your goals
                determine your
                    metrics

                Use the same
                metrics as your
                strategic goals

                     Source: Charlene Li, Altimeter Group
EXAMPLE “MICRO” METRICS




                  Source: Charlene Li, Altimeter Group
#3 FAIL FAST, FAIL SMART

          Identify the top 5-10 worst case
                     scenarios.

              Develop mitigation and
                contingency plans.

             Prepare everyone for the
                inevitable failures.




                          Source: Charlene Li, Altimeter Group
#4 GIVE UP THE NEED
                                TO BE IN CONTROL




Photo: Kantor, http://www.flickr.com/photos/kantor   Source: Charlene Li, Altimeter Group
SUMMARY




          Source: Charlene Li, Altimeter Group
SUMMARY


• Focus on the relationships,
  not the technologies




                                Source: Charlene Li, Altimeter Group
SUMMARY


• Focus on the relationships,
  not the technologies

• Start by learning from the conversations




                                             Source: Charlene Li, Altimeter Group
SUMMARY


• Focus on the relationships,
  not the technologies

• Start by learning from the conversations

• Prepare to let go …




                                             Source: Charlene Li, Altimeter Group
SUMMARY


• Focus on the relationships,
  not the technologies

• Start by learning from the conversations

• Prepare to let go …

  … of the control you never had



                                             Source: Charlene Li, Altimeter Group
MTC & HERR KRUEGER
 IN THE SOCIAL WEB
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
A Puzzle About Passion
http://eee.am/herrkrueger/
http://xeesm.com/herrkrueger/
A Puzzle About Passion
Special Thanx to:
Special Thanx to:
Special Thanx to:
Special Thanx to:




Who teached me everything you‘ve seen here and
Special Thanx to:




Who teached me everything you‘ve seen here and
Who I‘ve never met in Real Life (so far;-).

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A Puzzle About Passion

  • 1. THE SOCIAL WEB A puzzle about passion. Arne Krüger, mtc, Nov 2009
  • 6. SOCIAL WEB CAN BE CONFUSING Source: http://www.briansolis.com
  • 7. TECHNOLOGIES CAN BE CONFUSING TOO Source: Charlene Li, Altimeter Group & wordle.net
  • 8. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
  • 9. IT’S ABOUT THE RELATIONSHIP Source: Charlene Li, Altimeter Group
  • 10. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Source: Charlene Li, Altimeter Group
  • 11. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Occasional Impersonal Short-term Source: Charlene Li, Altimeter Group
  • 12. FOCUS ON RELATIONSHIPS, NOT TECHNOLOGIES What kind of relationship do you want? Transactional Passionate Occasional Constant Impersonal Intimate Short-term Loyal Source: Charlene Li, Altimeter Group
  • 13. GOALS DEFINE YOUR STRATEGY Source: Charlene Li, Altimeter Group
  • 14. ALWAYS START WITH LEARN Source: Charlene Li, Altimeter Group
  • 15. GETTING STARTED Source: Charlene Li, Altimeter Group
  • 16. GETTING STARTED What’s stopping you? Source: Charlene Li, Altimeter Group
  • 17. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” Source: Charlene Li, Altimeter Group
  • 18. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” Source: Charlene Li, Altimeter Group
  • 19. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” “Our execs/boards are short- term focused.” Source: Charlene Li, Altimeter Group
  • 20. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” “Our execs/boards are short- term focused.” “IT/Legal won’t let us.” Source: Charlene Li, Altimeter Group
  • 21. GETTING STARTED What’s stopping you? “We don’t have the time, money, or people.” “People will abuse it.” “Our execs/boards are short- term focused.” “IT/Legal won’t let us.” “I’m afraid of losing control.” Source: Charlene Li, Altimeter Group
  • 22. #1 START SMALL, AND START NOW Source: Charlene Li, Altimeter Group
  • 23. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
  • 24. DEAL WITH DIFFERENT MINDSETS Find the “moments of truth” and “moments of crisis” for each mindset Source: Charlene Li, Altimeter Group
  • 25. #2 MEASURE THE RIGHT THINGS Your goals determine your metrics Use the same metrics as your strategic goals Source: Charlene Li, Altimeter Group
  • 26. EXAMPLE “MICRO” METRICS Source: Charlene Li, Altimeter Group
  • 27. #3 FAIL FAST, FAIL SMART Identify the top 5-10 worst case scenarios. Develop mitigation and contingency plans. Prepare everyone for the inevitable failures. Source: Charlene Li, Altimeter Group
  • 28. #4 GIVE UP THE NEED TO BE IN CONTROL Photo: Kantor, http://www.flickr.com/photos/kantor Source: Charlene Li, Altimeter Group
  • 29. SUMMARY Source: Charlene Li, Altimeter Group
  • 30. SUMMARY • Focus on the relationships, not the technologies Source: Charlene Li, Altimeter Group
  • 31. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations Source: Charlene Li, Altimeter Group
  • 32. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … Source: Charlene Li, Altimeter Group
  • 33. SUMMARY • Focus on the relationships, not the technologies • Start by learning from the conversations • Prepare to let go … … of the control you never had Source: Charlene Li, Altimeter Group
  • 34. MTC & HERR KRUEGER IN THE SOCIAL WEB
  • 63. Special Thanx to: Who teached me everything you‘ve seen here and
  • 64. Special Thanx to: Who teached me everything you‘ve seen here and Who I‘ve never met in Real Life (so far;-).

Hinweis der Redaktion

  1. http://flickr.com/photos/kantor/2279534438/