A Puzzle about Passion: What does we do in the Social Web with my company, my brand and myself. With a short how to start your Social Web activities at the beginning.
6. SOCIAL WEB CAN BE CONFUSING
Source: http://www.briansolis.com
7. TECHNOLOGIES CAN BE
CONFUSING TOO
Source: Charlene Li, Altimeter Group & wordle.net
8. IT’S ABOUT THE RELATIONSHIP
Source: Charlene Li, Altimeter Group
9. IT’S ABOUT THE RELATIONSHIP
Source: Charlene Li, Altimeter Group
10. FOCUS ON RELATIONSHIPS, NOT
TECHNOLOGIES
What kind of relationship do you want?
Source: Charlene Li, Altimeter Group
11. FOCUS ON RELATIONSHIPS, NOT
TECHNOLOGIES
What kind of relationship do you want?
Transactional
Occasional
Impersonal
Short-term
Source: Charlene Li, Altimeter Group
12. FOCUS ON RELATIONSHIPS, NOT
TECHNOLOGIES
What kind of relationship do you want?
Transactional Passionate
Occasional Constant
Impersonal Intimate
Short-term Loyal
Source: Charlene Li, Altimeter Group
16. GETTING STARTED
What’s stopping you?
Source: Charlene Li, Altimeter Group
17. GETTING STARTED
What’s stopping you?
“We don’t have the time,
money, or people.”
Source: Charlene Li, Altimeter Group
18. GETTING STARTED
What’s stopping you?
“We don’t have the time,
money, or people.”
“People will abuse it.”
Source: Charlene Li, Altimeter Group
19. GETTING STARTED
What’s stopping you?
“We don’t have the time,
money, or people.”
“People will abuse it.”
“Our execs/boards are short-
term focused.”
Source: Charlene Li, Altimeter Group
20. GETTING STARTED
What’s stopping you?
“We don’t have the time,
money, or people.”
“People will abuse it.”
“Our execs/boards are short-
term focused.”
“IT/Legal won’t let us.”
Source: Charlene Li, Altimeter Group
21. GETTING STARTED
What’s stopping you?
“We don’t have the time,
money, or people.”
“People will abuse it.”
“Our execs/boards are short-
term focused.”
“IT/Legal won’t let us.”
“I’m afraid of losing control.”
Source: Charlene Li, Altimeter Group
22. #1 START SMALL, AND START NOW
Source: Charlene Li, Altimeter Group
23. DEAL WITH DIFFERENT MINDSETS
Find the “moments of truth” and
“moments of crisis” for each mindset
Source: Charlene Li, Altimeter Group
24. DEAL WITH DIFFERENT MINDSETS
Find the “moments of truth” and
“moments of crisis” for each mindset
Source: Charlene Li, Altimeter Group
25. #2 MEASURE THE RIGHT THINGS
Your goals
determine your
metrics
Use the same
metrics as your
strategic goals
Source: Charlene Li, Altimeter Group
27. #3 FAIL FAST, FAIL SMART
Identify the top 5-10 worst case
scenarios.
Develop mitigation and
contingency plans.
Prepare everyone for the
inevitable failures.
Source: Charlene Li, Altimeter Group
28. #4 GIVE UP THE NEED
TO BE IN CONTROL
Photo: Kantor, http://www.flickr.com/photos/kantor Source: Charlene Li, Altimeter Group
30. SUMMARY
• Focus on the relationships,
not the technologies
Source: Charlene Li, Altimeter Group
31. SUMMARY
• Focus on the relationships,
not the technologies
• Start by learning from the conversations
Source: Charlene Li, Altimeter Group
32. SUMMARY
• Focus on the relationships,
not the technologies
• Start by learning from the conversations
• Prepare to let go …
Source: Charlene Li, Altimeter Group
33. SUMMARY
• Focus on the relationships,
not the technologies
• Start by learning from the conversations
• Prepare to let go …
… of the control you never had
Source: Charlene Li, Altimeter Group