Ring, Text and Money

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Hernan Nadal

Mobile Marketing for Advocacy. Hernán Nadal http://www.listao.com.ar

Bildung Business

GreenSMS (Ring, Text and Money) Hernán Pablo Nadal Greenpeace Argentina October 2008 [email_address]

Mobile MKT Common MKT Others non profit organizations integradoras Mobile Company Greenpeace Argentina Green SMS + mobile phone Guerrilla MKT

GreenSMS V1.0: Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GreenSMS V1.2: Features (1) ,[object Object],[object Object],[object Object],[object Object],[object Object]

GreenSMS V1.2: Features (2) ,[object Object],[object Object],[object Object],[object Object]

Mobile Activism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Supporter Magazine´s Insert ,[object Object],[object Object]

Supporter Magazine´s Insert ,[object Object],[object Object],[object Object],[object Object]

Supporter Magazine´s Insert ,[object Object],[object Object],[object Object]

Poster Media ,[object Object],[object Object],[object Object]

Member Get Member ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Member Get Member ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New mobile Activists: 4109

Offline Activities ,[object Object],[object Object],[object Object]

Website ,[object Object],[object Object]

Cyberactivists ,[object Object],[object Object],[object Object]

Flashmob SMS ,[object Object],[object Object],[object Object],[object Object]

Flashmob Clarín “ As part of the Pulp Mills campaign, Fabiana Cantilo, made a surprise concert in the warehouse of the Greenpeace ship. Her voice was listened by 200 people summoned by SMS to their cellphones. While she is fighting by noble causes , she waits the Gardel Prizes.” Diario Clarín

First Sending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Second Sending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Third Sending ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ring, Text and Money

1. GreenSMS (Ring, Text and Money) Hernán Pablo Nadal Greenpeace Argentina October 2008 [email_address]

2. Mobile MKT Common MKT Others non profit organizations integradoras Mobile Company Greenpeace Argentina Green SMS + mobile phone Guerrilla MKT

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21. Flashmob Clarín “ As part of the Pulp Mills campaign, Fabiana Cantilo, made a surprise concert in the warehouse of the Greenpeace ship. Her voice was listened by 200 people summoned by SMS to their cellphones. While she is fighting by noble causes , she waits the Gardel Prizes.” Diario Clarín

22. Overall Results

23. Zero Waste Campaign

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27. Success!