The document summarizes 5 epic social media fails by companies. Habitat used hashtags like #MOUSAVI and #TrueBlood that were unrelated to furniture. Honda's product manager posted under his real name praising a new design. Dell was initially absent on social media until an unhappy customer's blog became the top Google result. Skittles included a live Twitter stream on their website without moderating it. And a Danish tourism video was seen as promoting casual sex instead of their country.
2. Habitat (Furniture Store)
The aim was to market the
brand on Twitter
The furniture chain aimed to gain as
much âTwitter loveâ as possible by using
hashtags to boost the awareness of
their brand on twitter
3. Where it went wrongâŠ
- They are no longer using #hashtags to Iran to
spread the word of their ÂŁ1000 gift cards!
Habitat were advertising their âÂŁ1000 gift
cardâ, with hashtag links to likes of
#MOUSAVI and #True Blood
An unlikely place to find adverts for a high
street furniture company!
4. Honda
ï· Honda updated FB with pictures of a brand
new carâŠ
ï· Unfortunately some of the fans didnât like the
new designs, both positive and negative
feedback was being given
ï· One chap decided to post some really positive
feedbackâŠ
5. Come on Eddie- Be Honest!
His identity was uncovered within minutes
as the Manager of Product Design - Honda
6. ï· A couple of years ago, Dell were
managing to turn a blind eye on âSocial
Media presenceâ. So much so it was
virtually non existent.
ï· One fine day Dell has its first ever social
media entryâŠ.
7. ï· One unhappy Dell customer decided to write
a blog post criticizing the company
ï· Before too long the âDell Hellâ page appeared
as the top hit when searching for âDellâ in
Google due its overnight popularity
Welcome to
-Dell are now in control of their Social Media
Presence- offering some of the best representation
around! (Surprising!!)
8. Skittles and their colourful
ideas
ï· Skittles were Testing the Rainbow by
transforming âskittles.comâ into a Social
Media Hub- launching straight into a
Skittles Twitter stream
ï· A really funky concept of pulling in all
tweets which feature the word âSkittlesâ
9. You could find the following
message offensive, you may wish
to look away now!
Possibly a bad idea to include a live Twitter stream
directly onto www.skittles.com, with no intention of
engaging in conversation on the Twitter page anyway.
10. Shall we fling over to
Denmark?
ï· Denmarkâs official tourism agency filmed a
typical scene to attract people to Denmark
ï· The following video is a âgood and sweet
story about a mature, responsible woman
who lives in a free society and shoulders
responsibility of her actionsâ
11. Some may say the video portrays the image:
âIf you come to Denmark, you can sleep with
attractive localsâ
- Link: http://www.youtube.com/watch?v=HJLZZXXNhvw
-Economist.com